Written by Elma Steven | Updated on January, 2024
Increasing Demand
The demand for desserts has skyrocketed, and by 2023, the cake category will have grown 12.3% to $1.73 billion. Baking supplies and equipment are in high demand due to consumers’ growing interest in baking at home.
Growing Healthy Alternatives
There are now natural, organic, gluten-free, sugar-free, and plant-based alternatives to popular desserts because consumers are looking for healthier choices. In the United States, 39% of customers are watching what they eat; for those who do, sugar is a major issue; and when people are trying to save costs, desserts are often the first thing to go. Vegan ice cream from Cosmic Bliss and a Butter Cookie Chocolate Ice Cream Cone from Häagen-Dazs are just two examples of the new plant-based innovations hitting the dessert market.
Growing Demand for Baked Desserts
With the global market for bakery ingredients predicted to reach USD 21.4 billion, the baked desserts industry in the UK is booming. This includes cake bars, sweet baked goods, and other similar products. There has been tremendous growth in the frozen dessert business, with the UK market exhibiting a rising trend for ice cream and pastries.
Innovative Ingredients
The market for innovative ingredients is estimated at $23 billion in 2023, with a projected annual growth rate of 8%. Incorporating innovative ingredients like plant-based proteins led to a 15% sales increase for companies like Beyond Meat and Impossible Foods. The global functional food ingredients market size is projected to reach USD 137.1 billion by 2026, driven by increasing consumer awareness of health and wellness. Ingredients giant ADM projected bold colors and flavors, along with a desire for affordability, as key trends for 2024 (Food Dive).
How to Start Your Own Dessert Bakery?
Starting your own dessert bakery requires a well-thought-out business plan, which begins with thorough market research to understand the local demand and competition. Developing a menu that appeals to your target audience is the next step after deciding on your bakery’s specialization. This might be in the form of specialized cakes, pastries, or unusual local sweets. Get yourself some high-quality baking supplies and a convenient, attractive spot. You must manage your finances well; make a complete budget that accounts for all of your spending, both initial and recurring, as well as your anticipated income. To attract and keep consumers, it’s important to hire talented bakers and staff and use an efficient marketing plan, such promoting on social media and becoming involved in the local community. Lastly, in order to build a reputation for dependability and quality, make sure that health and safety rules are being followed. If you put in the time and effort, your dessert bakery may become a beloved part of your community.