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Advertising Agency Business Plan

It’s more crucial than ever to advertise your services, whether you’re a little business or a large corporation, in these days when people buy experiences rather than things. To persuade clients to choose your goods over identical products from other firms, you must promote in the most effective way possible.

Do you feel you have the mental ability to effectively advertise yourself? If not, we, the Omnicom Group are here to assist you in marketing your company.

This sample business plan may be used by anybody interested in learning how to establish an advertising agency to understand how Omnicom Group will get started.

Executive Summary

The Company

Omnicom Group, a recognized and licensed advertising agency situated in Austin, will be owned by Albert Finney. The firm will use traditional tactics like as billboards, as well as the internet and social media, to advertise and promote small and large businesses in Austin.


If you want to start an advertising agency, you’ll need to prepare a comprehensive advertising agency business plan that outlines how you’ll manage your firm. The Omnicom Group will be managed by Albert. After comprehensive testing, he will hire the brightest minds to ensure the finest and most unique advertising strategies. He’ll also enlist the services of IT professionals, artists, and site developers to help you achieve your goal of attracting a large audience.


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Our customers will be online company owners and entrepreneurs from large and small Austin-based enterprises. Existing businesses, as well as new entrepreneurs, are expected to utilize our services whenever they need to sell new things.

Business Objective

Making a clear strategic plan to meet the goals you set out in your marketing agency business plan will help you get there. We intend to be Austin’s most popular advertising agency by the end of the first year, with a monthly profit margin of $10,000.

Owner of a business

Albert Finney will be the owner of the Omnicom Group. Albert has two years of experience as an advertising manager and has a bachelor’s degree in advertising and digital media design from the University of Oregon. Albert is certain that, with a mix of his ideas and management abilities, he will quickly be able to distinguish himself in the market he will serve.


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Why is the company being established?

Albert has wanted to start his own business since he was a youngster. Because of his degree and enthusiasm for digital marketing, he chose to start a marketing agency. This will allow him to earn money while also allowing him to pursue his interest and competence in this subject.

How will the company get started?

Because of his past experience as an advertising manager, Albert knew how to start a marketing company. If you’re new to the marketing field and want to learn how to start a marketing agency, this sample business plan will help. To advertise the services of others, Albert will create a team of experienced web developers, painters, artists, billboard designers, and general assistants. A place will be hired, and necessary equipment, such as computers, advertising flags, banners, paint, brushes, boards, and accessories, will be acquired. Albert has chosen to provide a soothing and informative environment for his staff, as well as a pleasant location for customers to sit and see our advertising campaigns. The following is a synopsis of the company:


Albert looked at what others are lacking in this industry before deciding on services. Albert has decided to start a digital marketing company in order to broaden his advertising alternatives outside traditional channels. Omnicom Group will give the following services in general:

Flyers and brochures with unique designs are produced.

Creating unique and eye-catching billboards

Creating interconnected banners and flags

Making business cards and invitation cards

Advertising may be done on social media platforms, websites, and emails.

Search engine optimization (SEO) is a marketing approach.

  • Marketing Agency Marketing Analysis

The next stage in figuring out how to start your own marketing agency is to do a comprehensive market analysis. To get a competitive edge over your competitors, you must first understand what they are doing and what additional services you will need to provide. Albert has decided to develop a marketing agency not only to start his own business, but also to promote innovative advertising and networking strategies. He has chosen to advertise using both traditional and modern ways. This sample business plan may be useful even if you’re attempting to find out how to start a digital marketing organization.

Market Developments

Entrepreneurs can’t focus on everything on their own while beginning a firm, so they recruit the support of a skilled and reputable company to manage their marketing plan. According to IBISWorld, the advertising industry in the United States has risen at a 4.2 percent annual rate over the previous five years, bringing in $54.5 billion in revenue. In the United States alone, there are about 120 thousand advertising agencies. As a consequence, if you effectively design your organization, it may be really beneficial to you.

Segmentation of the Market

To better understand and focus on the demands of its customers, Omnicom Group has divided them into the following target groups. Our target audience is segmented into the following marketing segments:

Business Owners: The bulk of our customers will be Austin business owners, both small and big. They’ll employ us to create billboards and print brochures for them, as well as have our search engine optimization professionals improve their website.

Public-sector companies, schools, colleges and universities, political parties, sports organizations, and non-profit organizations, all of which are situated in Austin, make up our second target category. They’ll need our help in advertising their goods and services.

Online firms will be our third target group, and they might be based anywhere in the United States. Our social media marketing, website creation, and content SEO services will be the only ones they employ.

Business Objective

We intend to spread our services to a variety of locations via our internet servicing. The following are our financial goals over the next three years:

The startup’s initial expenses should be matched with generated revenues by the end of the first year.

The net profit margin should be $10k per month at the end of the first year, and $15k per month by the end of the second.

Business Objective for Advertising Agency Business Plan

Pricing of Products

After studying market demands, we priced our services in the same range as our competitors. We will, however, provide a lot of discounts to assist us break into the market.


You’ll need a great sales plan in place whether you want to start a social media marketing business or even a traditional marketing agency. To advertise your work to your target clients, you must show that you can help them gain customers via advertising, which can only be done if your company’s own advertising plan is outstanding. This free business plan on how to start a marketing agency specialized in digital marketing can help if you’re looking for a business plan in pdf format on how to start a digital marketing agency.

Analysis of Competitors

Our most major competitive advantage is that we will recruit IT specialists and web developers to market via digital media in addition to producing billboards and banners. Your website will be optimized for search engines by our skilled and expert team. Second, our personnel, especially our web developers, are highly competent, and regardless of their prior experience, they will be supplied with continual training programs. In addition, we will provide service online, enabling our customers to make purchases from the comfort of their own homes. Finally, in order to help us reach a broader audience, we will provide discounts to our customers.

Strategy for Selling

We’ll guarantee a 25% increase in website traffic per month, as well as a steady development in our ability to convert that visitors into customers.

We’ll improve our website to demonstrate our customers how we work, and we’ll advertise ourselves in public places and on social media using eye-catching billboards and banners.

We’ll show off our work by mailing introduction letters to our clients and presenting it in the waiting area. We’ll give you a 20% discount on our services for the first five months once we start.

Personal Strategy

If you’re starting a marketing company, especially a digital marketing agency, you’ll need to hire highly qualified staff to show that you’re better than the competition. In this sample digital marketing agency business plan, we’ll outline the employees Albert will hire, along with a short job description.

Employees of the company

Albert will be the only owner of the firm, and he will recruit the following individuals:

One accountant is in charge of maintaining financial and other records.

One receptionist will service all customers.

Four graphic designers and painters will create billboards, banners, and booklets.

Two SEO experts will handle the search engine optimization.

Website development and social media marketing will be handled by four web developers.

2 service technicians (machine operators)

2 General Assistants to assist with day-to-day tasks and to bring in supplies

One cleaner will maintain the facility clean, and one driver will offer transportation.


A company’s financial plan must be precise in order for it to succeed. A financial strategy is essential since it outlines your early expenses, including employee salaries. Your financial plan will help you figure out how to achieve a balance between your starting expenses and produced profits.

You should hire a financial expert to assist you in developing a sound financial strategy for your marketing agency’s business plan. Because you’ll need to do a lot of advertising and hire a lot of employees who are both talented and well-paid, having a decent idea of the prices and expenditures you’ll have to make is critical. Although we’ve given an example financial plan for Omnicom Group as a rough estimate, it’s still a good idea to engage a financial specialist if you’re going into this industry.

Financial Overview:

Financial Overview of Advertising Agency Business Plan