Table of contents
- 1. Summary
- 2. The World’s Water Crisis
- 3. Our People, Our Solution, and Our Product
- 4. Marketing Evaluation
- 5. Sales/Marketing Strategy
- 6. Business Plan
- 8. Financial Projections
People are troubled by a shortage of water on a daily basis, which has an influence on their life. Researchers and specialists from all around the globe are working to find solutions to this problem.
Summary of the Product
Our company’s major goal is to use a simple dew collecting technique to solve the issue of drinking water shortage in coastal dry regions. Despite the fact that this technology has been around for millennia in primitive forms, it has never been commercialized because people have exaggerated the quantity of water it generates in the past. At AquaVita, we intend to create dew condensing devices that can collect dew in coastal arid locations. In these scarcity-affected areas, the same equipment might gather rainwater, which would otherwise be wasted due to evaporation.
Distillation and reverse osmosis systems are capital demanding, energy-intensive, and need regular maintenance, while dew condensing devices use minimal energy and require no maintenance. Furthermore, the water collected by dew condensers may be purified and utilized. The dew condensing unit’s apparent disadvantage is the possibility of low water flow on a particular night, although the advantages vastly outweigh this disadvantage.
The government, non-governmental organizations, and socially conscious companies are all prospective customers of dew condensers in order to provide water to people living in remote coastal areas with limited water supplies. In such areas, the dew condensers might provide enough water for a hamlet of 600-700 people. Our proposal will be aided by government grants and tax breaks that will benefit our company.
Produce effective, low-cost dew collection technology that can help solve the drinking water problem in as many regions as possible.
(a) To cover all parts of India where this plan might be implemented.
(b) Expansion into deserts such as the Sahara, Kalahari, and Atacama outside of India.
(c) To make every effort to reduce the demand for existing water resources, especially for drinking water.
2. The World’s Water Crisis
Drinking water shortage is a long-term, severe, and widespread problem. Over one-fifth of the world’s population now lacks access to water, a fundamental requirement. Over a quarter of the world’s population, or 1.8 billion people, will confront absolute water shortage by 2025, while another 2.5 billion will experience stress. [United Nations website: http://www.un.org/waterforlifedecade] Demand is increasing at a fast rate, while supply has remained largely steady. As a consequence, there is a pressing need to find new sources of water.
3. Our People, Our Solution, and Our Product
Our team is made up of four motivated entrepreneurs who are all enthusiastic about bettering people’s lives by tackling the long-standing issue of a lack of clean drinking water in coastal desert regions. AquaVita Ventures was founded by the members of the team in order to fulfill their vision and influence change. The founding members of the firm want to play important roles in the organization and help it develop and prosper.
AquaVita Ventures saw the need to solve the worldwide issue of drinking water scarcity, which affects a large section of the global population. All of the usual water conservation and replenishment measures have been implemented. DEW, on the other hand, has been neglected as a potentially important resource. Dew occurs on cold, exposed surfaces when the temperature goes below freezing. It happens when moist air comes into contact with a cold surface, causing water vapor to condense. We see a lot of dew condensation on the leaves and grass. It is suggested that a basic dew collecting system be used.
Dew harvesting works by enabling water vapor to condense on a surface that naturally cools at night to create dew drops. Dew may be collected and used as a source of drinking water. This gadget does not need to be maintained or powered by a separate source of energy. The setup includes a condensing surface with a 30o-45o inclined inclination, pipes, and a water collecting tank. When water vapor in the air comes into touch with a cold surface and wet air, it condenses to form dew. Dew will drop into the collecting tank via the pipes. The condensing surface will be polymer-coated steel due to steel’s weak heating performance of 0.466 J/Kg K. 152.html http://www.engineeringtoolbox.com/specific-heat-metals http://www.engineeringtoolbox.com/specific-heat-metals-d 152.html is a good place to start. A polymer layer would keep the metal from corroding. The value proposition of this project is that it also gathers rainwater.
4. Marketing Evaluation
Market You’re After
This strategy may be used efficiently in places with high relative humidity and chilly night temperatures. This project works well in dry coastal environments. Furthermore, since desert regions have a higher number of people who are water-stressed, this program focuses on supporting those who live in such water-stressed areas. Currently, about 300 million people live in such areas, with the population likely to continue to rise, increasing the need for water. Our frequent dew condensation installation will help to make up for this shortfall.
Our prospective customers include:
- Local and semi-government bodies
- Companies wanting to fulfill their Corporate Social Responsibility
- NGO’s and other groups interested in such initiatives (CSR)
Technologies for Competition
Two competing approaches for getting drinking water are reverse osmosis (RO) purification and water distillation. Both of these technologies are capital-intensive, using a lot of energy and requiring a lot of maintenance. They also have a centralized facility, which makes water distribution problematic; as a consequence, they are unable to compete with dew collecting systems that can be installed in each village.
Competitive Advantage & Marketing Trends
At this time, there is no commercially feasible dew collecting company or organization. This technology, on the other hand, is the way of the future since it can be installed in individual communities and needs no energy or maintenance. We aim to be among the first to implement this technology. Our product will have a social value and will be concerned about the general public’s well-being. As a consequence, the government and other organizations will enthusiastically support this project.
5. Sales/Marketing Strategy
Strategy for Marketing and Sales
Our system is intended to produce 2000 liters of drinking water per day and will be useful for small and medium-sized towns in water-scarce areas. Our key clients will be the government, semi-government entities, and non-governmental groups. The prospective clientele will be companies interested in adopting Corporate Social Responsibility initiatives. As a consequence, we’ll have to approach these customers with data to illustrate the capabilities of our solution, which are as follows:
- Initial investment is little.
- There is no utilization of external energy.
- local laborers provide minimum upkeep,
- small and medium-sized installations, as well as dispersed small and medium-sized installations
- Our primary goal is to reach the Indian subcontinent. We also want to expand outside of India, into the previously mentioned areas.
- This product would be marketed as though it were brand new. The project’s ability to deliver water even during droughts, as well as its “zero-maintenance” aspect and rainwater gathering concept, would be emphasized. We believe that it will grow in popularity over time.
- For sales, our team will reach out to government agencies engaged in water supply systems, local self-governing bodies, non-governmental organizations, and companies interested in leveraging our effort as a corporate social responsibility project.
- We will be able to get financial assistance from the government and international organizations such as the World Bank and the World Health Organization.
6. Business Plan
Operations and Management
- The company’s whole operation will be overseen by three directors: the Director of Production, the Director of Finance, and the Director of Sales and Marketing.
- The production supervisor supervises workers at the industrial site, including specialist labor such as welders, fabricators, and others. On-site installation services will be handled by this area. Skilled labor is readily accessible. The number of workers will increase in tandem with the increase in production.
- The administrative staff consists of an accountant, office employees, and a marketing executive.
- The promoters will initially occupy the key roles, but this will change as the company expands.
- This concept would need a small plant where all of the production would take place.
- The whole installation will be created in the factory and then shipped to the installation site, where installation professionals will complete the job.
- It would be necessary to have welding, metal shaping, and structural fabrication equipment.
8. Financial Projections
- Promoter equity and venture capital are both supported.
- Project finance for land, buildings, and plant equipment from a bank or financial organization.
- Working Capital – The maximum amount of money we may borrow from our lenders.
- We may be eligible for a number of different subsidies