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1. Summary section

The summary section’s goal is to describe the idea/concept in a clear and concise manner. The reader should feel energized and motivated after reading this.

2. Market Opportunity

The Market Opportunity section’s goal is to demonstrate that there is a clear and significant ‘need’ in the target market, as well as to quantify the nature and size of that need.

• Who do you want to reach out to?

• What is the market size for this product?

• Does the market show signs of long-term profitability and growth?

• What are the advantages of using

3. Product / Service (WHAT)

The Product section’s goal is to explain what the product is, how it’s made, and what state it’s in right now is simple and straightforward terms.

• What exactly is the item in question?

• What exactly is the function of the product? What are the most important 

   characteristics of the product?

• What is the functionality of the product?

• What are the most significant advantages of the product?

• What is the manufacturing process like for this product? What are the 

    resources needed to manufacture the product?

• What is the current status of the product? 

• How much time and money will it take to finish product development? 

• How has the product been received thus far?

4. Strategy / Operations (HOW)

The ‘how’ the airline will create value and how it will respond to the market environment should be clearly defined in the Strategy / Operations section.

• What is the business model of the airline?

• What is the marketing strategy of the airline?

• What is the pricing model and what is the foundation for it?

• Who are the airline’s business associates?

• How is the target market’s competitive landscape?

• What are your rivals’ names? How dangerous are they?

• How will the airline’s market entry affect competitors? In light of this 

   response, how will the airline maintain its competitive edge? 

• What significant achievements have been made thus far?

• What are the airline’s major goals for the next six, twelve, and twenty-four 


• What are the most important success factors for meeting these goals?

• What are the airline’s primary threats to success? What can be done to 

   alleviate these problems?

5. Management (WHO)

The Management section should describe the airline’s structure and history, as well as the management team’s experience (however brief).

• What are the members of the airline’s management team?

• What kind of background do they have? What level of commitment do 

   they have (financial + workload)?

• What are the team’s gaps, and how will you fill them?

• What have been the pivotal moments in the venture’s history?

6. Financial

The financial section should include all of the data needed to get a clear picture of the airline’s financial situation (current and projected). This could include the following items:

• Current and projected capital requirements 

• Projected financial results

• the forecasts’ assumptions and dependencies 

• the potential exit paths for investors

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