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Business Plan Template
40 Page Free Business Plan Template in Google Doc
✅ Save at least 4 weeks: if you started from scratch then you would have to spend at least 4 to 6 weeks to write a plan using free resources online. You can use this template along with Chatgpt, Claude and Perplexity to write a $1500 business plan in 2 days only.
✅ Plug & Play: download & use the doc file.
✅ Tested on 1300+ Businesses: this template has been tested on manufacturing businesses, service providers, Ecommerce and trading businesses
✅ Totally Free: the business plan template is 100% free!
✅ 100+ Cover Pages: the graphical elements such as Cover Page, Organogram along with Graphs & Charts have been provided.
Business Description
Business Name:
Founders:
Management Team: [You can ignore this/ delete this but its better to provide some info]
Legal Structure: [e.g. LLC]
Location:
Goals: Goals in a business plan are specific objectives that a company aims to achieve within a certain timeframe. They play a critical role in guiding the direction of the business and provide benchmarks for measuring success. Here are some sample goals:
✔️ Increase Revenue: Achieve a 20% increase in annual revenue by the end of the next fiscal year through expanded sales and marketing efforts.
✔️ Market Expansion: Enter and establish a presence in two new regional markets by the third quarter of the upcoming year.
✔️ Product Development: Launch three new products or service lines within the next 18 months to diversify offerings and meet emerging customer needs.
✔️ Customer Satisfaction: Improve customer satisfaction scores by 15% over the next year through enhanced service training and customer feedback systems.
✔️ Operational Efficiency: Reduce operational costs by 10% within the next two years by optimizing supply chain management and investing in new technologies.
✔️ Brand Awareness: Increase brand awareness by 25% in the target demographic through a strategic digital marketing campaign over the next six months.
✔️ Employee Engagement: Boost employee engagement and retention rates by 20% in the next year through improved HR policies and professional development programs.
✔️ Sustainability Initiatives: Implement sustainable business practices to reduce the carbon footprint by 30% in the next three years.
✔️ Strategic Partnerships: Form at least two new strategic partnerships with complementary businesses or organizations within the next 12 months to expand market reach and resources.
Financial Highlights
Earnings & Profitability
Break- Even Analysis
Fund Usage & Capital Expenditure
Just Plug & Chuck! Even if you are a rookie with numbers and financials, you will love this!
Play with the numbers and find out answers to key questions:
✔️ How long will it take to be profitable?
✔️ Will I run out of cash?
✔️ How many people do I need to recruit and for which positions?
✔️ What’s the customer acquisition cost for similar businesses?
✔️ If I invest $X on marketing then what will be my revenue?
Investment & Capital Expenditure
Revenue Summary
Cost of Goods Sold Summary
OpEx Summary
Income Statement
Cash Flow Statement
Balance Sheet
Business Model Canvas
SWOT
Organizational Overview
Organizational Overview helps identify overall structure of the business in terms of hierarchy and job description. This will help you identify the positions for which you need to recruit.
Following image is the organogram of the organizational overview:
You can drag-drop images in the organogram. There are 27 organogram templates which can be edited using free Canva account. Following is a demo of the editing process.
10 of 27 Organogram Templates
Positions & Responsibilities
Pick & Choose. Most likely positions and job descriptions for the business has already been included. Keep what your need and delete what you dont. The need for each business is different. For e.g. in case you are outsourcing production then you may not need a production manager.
Marketing Plan
Overview
✔️ Market context: Summarize key market trends, opportunities, and challenges.
✔️ Target audience: Describe your target customer segments.
✔️ Marketing objectives: List your main marketing goals.Unique selling proposition (USP): State what sets your product/service apart.
✔️ Key marketing strategies: Highlight primary strategies to achieve objectives.
✔️ Marketing tactics and channels: Provide a high-level summary of tactics and channels used.
Annual Marketing Budget
Promotional Channel Budgets
Marketing Channels
✔️ Introduction
➢ Objective: “To establish [Your Business Name] as a leading brand in [industry/niche] by increasing market penetration by 40% and acquiring 1000 new customers in the next 12 months.”
➢ Target Audience: “Our ideal customers are [describe demographics – age, gender, income level], with interests in [related interests], and are typically found engaging with [type of content or platforms].”
✔️ Overview of Selected Marketing Channels
➢ List of Channels: “We will strategically engage through social media (Instagram, Twitter, Facebook), targeted email campaigns, SEO optimization, Google and Facebook Ads, influencer partnerships, and community outreach programs.”
➢ Rationale for Selection: “These channels have been selected for their proven effectiveness in reaching similar target audiences in our industry, particularly for their high engagement rates and ability to drive both awareness and conversion.”
✔️ Channel-Specific Strategies
➢ Social Media Marketing: “We will develop a content calendar for Instagram featuring daily posts that include customer testimonials, product highlights, and interactive polls. Twitter will be used for industry news and customer service, and Facebook for community building and events promotion.”
➢ Email Marketing: “Segment email lists based on customer interests and purchase history to send personalized offers and newsletters. We’ll use A/B testing for subject lines to increase open rates.”
➢ Content Marketing: “Create an SEO-optimized blog with bi-weekly posts that provide valuable information and solutions to common problems faced by our target audience. Collaborate with industry experts to enhance credibility.”
➢ Paid Advertising: “Implement a mix of Google AdWords campaigns focusing on high-converting keywords and Facebook remarketing ads targeting website visitors who didn’t make a purchase.”
➢ Influencer Partnerships: “Partner with [number] influencers in our niche with a significant following and high engagement rates for sponsored content and product reviews.”
➢ Community Outreach: “Sponsor and participate in local events and workshops that align with our brand values to increase local community engagement.”
Industry Analysis
Industry Overview
✔️ Start by defining the industry in terms of its key products or services.
✔️ Explain the industry’s role in the larger economic context.
✔️ Provide a historical perspective on how the industry has evolved over time.
✔️ Mention any global or regional factors that impact the industry, such as economic, political, or social factors.
Industry Problems & Opportunities
✔️ Identifying industry problems:
➢ Research the key challenges and pain points faced by the industry, such as unmet customer needs, regulatory issues, or inefficiencies.
➢ Use reliable sources to gather information, such as industry reports, news articles, expert opinions, or primary research (e.g., surveys or interviews).
➢ Prioritize the problems based on their significance and relevance to your target market segment.
➢ Explain the impact of these problems on businesses and customers within the industry, including any financial, operational, or reputational consequences.
✔️ Presenting your solution:
➢ Describe how your product or service addresses the identified industry problems.
➢ Clearly articulate the benefits your solution offers to customers or businesses, such as improved efficiency, cost savings, or enhanced user experience.
➢ Provide evidence to support your claims, such as case studies, testimonials, or data from pilot projects or market tests.
➢ Explain how your solution differentiates itself from existing offerings in the market and what makes it uniquely suited to tackle the identified problems.
✔️ Identifying opportunities:
➢ Research emerging trends, market gaps, or untapped customer segments within the industry that present growth opportunities.
➢ Analyze the potential size, growth rate, and profitability of these opportunities.
➢ Explain the factors driving these opportunities, such as technological advancements, demographic shifts, or changes in consumer preferences.
➢ Discuss any barriers to entry or challenges associated with pursuing these opportunities, such as high investment costs, regulatory hurdles, or intense competition.
✔️ Capitalizing on opportunities:
➢ Describe your strategy for seizing the identified opportunities, such as product development, strategic partnerships, or targeted marketing campaigns.
➢ Discuss the resources required to pursue these opportunities, including financial, human, and technological resources.
➢ Outline the timeline and milestones for implementing your strategy.
➢ Explain how your business’s competitive advantage or unique selling proposition (USP) positions you to capitalize on these opportunities.
Target Market Segmentation
✔️ Identify Segmentation Criteria: Determine the criteria you’ll use to segment the market, which can be based on demographics, geographic location, psychographics, and/or behavioral factors. Some common criteria include:
➢ Demographics: Age, gender, income, education, occupation, family size, etc.
➢ Geographic: Country, region, city, urban/rural, climate, etc.
➢ Psychographics: Lifestyle, values, personality traits, interests, etc.
➢ Behavioral: Usage patterns, brand loyalty, benefits sought, decision-making process, etc.
✔️ Analyze market segments:
➢ For each segment, provide an analysis of its size, growth potential, and unique characteristics.
➢ Assess the attractiveness of each segment based on factors such as revenue potential, profitability, competition, and ease of market entry.
➢ Consider the specific needs, preferences, and pain points of each segment and how your products or services can address them.
➢ Evaluate your competitors’ performance in each segment and identify any gaps or opportunities for your business.
Market Size
Industry trends
✔️ Economic trends: Examine the overall economic environment and its impact on your industry. Look for factors such as GDP growth rates, inflation, interest rates, and employment rates. Consider how these trends may affect consumer purchasing power, production costs, and the overall demand for your products or services.
✔️ Technological trends: Assess the influence of emerging technologies and their potential to disrupt your industry. Consider how innovations like artificial intelligence, automation, and the Internet of Things (IoT) could impact your business model, create new opportunities, or make existing products or services obsolete.
✔️ Social and demographic trends: Analyze the changes in population, consumer preferences, and cultural shifts that could affect your industry. Factors to consider include aging populations, increasing diversity, urbanization, and evolving attitudes toward sustainability and social responsibility.
✔️ Regulatory and legal trends: Stay informed about new regulations, laws, or policies that may impact your industry. Consider potential changes to trade policies, environmental regulations, or industry-specific rules that could affect how you operate.
✔️ Competitive trends: Monitor your competitors and their strategies, as well as any new entrants to the market. Look for patterns in mergers and acquisitions, new product launches, and market expansions that could impact your industry’s competitive landscape.
✔️ Global trends: Assess how global events or trends might influence your industry. Consider the effects of globalization, geopolitical tensions, climate change, and pandemics on your industry’s supply chain, demand, and overall operations.
Industry trends
✔️ Identify your competitors: Start by listing your direct and indirect competitors. Direct competitors offer similar products or services, while indirect competitors may provide alternatives that satisfy the same customer needs. Consider both local and global competitors, as well as online and offline businesses.
✔️ Categorize your competitors: Group your competitors based on factors such as size, market share, target customers, pricing strategies, and distribution channels. Categorizing competitors can help you understand the dynamics of your industry and identify gaps in the market.
✔️ Analyze competitors’ strengths and weaknesses: Evaluate each competitor’s business by examining their products, services, market positioning, customer service, branding, and reputation. Identify their strengths and weaknesses by considering factors such as:
➢ Product/service quality and innovation
➢ Pricing and value proposition
➢ Market share and growth ratesDistribution and sales channels
➢ Marketing and promotional strategies
➢ Customer base and loyalty
➢ Financial stability and resources
➢ Management and employee expertise
✔️ Assess competitors’ strategies: Examine each competitor’s business strategy, focusing on areas such as product development, marketing, pricing, and expansion plans. Identify patterns and trends that may impact your industry’s competitive landscape.
✔️ Understand barriers to entry: Identify potential barriers that could hinder new competitors from entering your market. These may include high startup costs, strong brand loyalty, economies of scale, or regulatory restrictions. Understanding these barriers can help you assess the likelihood of new competition and the potential impact on your business.
✔️ Determine your competitive advantage: Based on your analysis of the competition, identify your unique selling proposition (USP) or competitive advantage. This could be a specific product feature, superior customer service, lower pricing, or a unique distribution channel. Clearly articulating your competitive advantage will help you position your business in the market and attract customers.
✔️ Monitor and adapt: Continuously monitor your competitors and the overall competitive landscape. Stay informed about new market entrants, competitor strategies, and industry developments. Update your competitive analysis regularly to ensure your business remains agile and responsive to changes in the market.
Marketing Plan
129 Editable Cover Pages
Who Developed This?
✅ Sections in Business Plan Template: Executive Summary, Business Description, Fund Usage, Industry Analysis, Marketing Plan, Organizational Overview, Operational Overview and Financial Plan. Format: Google Doc and Microsoft Word.
✅ Sections in Financial Model: Firstly you get 3 year anuual projection in the financial model and monthly breakdown for Cost and Revenue Tabs. The tabs that you get in Google Sheet or Excel File included are Dashboard, Income Statement, Cash Flow Statement, Balance Sheet, Revenue Monthly Breakdown, Cost of Goods Sold or Cost of Service Breakdown, Operating Cost, Non- Current Asset Schedule (which is used to calculate depriciation) and Graphs & Charts which can be copied to the business plan.
✅ 100% Editable in both Mac and Windows
✅ Detailed 21 Statement Financial Model
✅ Write a Plan in just 2 days!
✅ Video Tutorial
✅ Hands-on Support
Reviews
340+ Downloads & Counting
This business plan template was a game-changer for me. It was comprehensive, covering all aspects from market analysis to financial projections. It made the daunting task of writing a business plan much more manageable.
★★★★★
I found the template very useful, especially the sections on competitive analysis and marketing strategies. However, I wish it had more detailed guidance on environmental compliance and sustainable practices.
★★★★★
Really impressed with the detail in the customer demographics and service offerings sections. It helped me tailor my services to the local market. A section on online and app integration would make it even better.”
★★★★★
As a first-time entrepreneur, this template was exactly what I needed. It’s user-friendly, thorough, and made me consider aspects of the business I hadn’t thought of. The risk analysis section was particularly eye-opening.
★★★★★
F.A.Q
Yeah but will this template help me get a loan?
Maybe. This mostly depends on your business idea, previous experiences, ability to provide collateral and relevant factors. This is a template for present your plan in the best possible way.
How can I edit the template?
Simple. If you are using Google Doc and Sheets then just make a copy in your own Google Drive. In case you are using Microsoft Office then Download the files and start editing. Once you Download the Free Template then you will receive the template via email.
What about support?
You can email us at [email protected] and we will respond in 24 to 48 Hrs. We offer in-person or email based support depending on your needs.
Every other reason for not buying....
❌ “But you can’t replace hiring a business plan writer to do this”
✅ This template is free so you can’t complain. Also, you have more control over the writing process. The template is very specific so you will have relevant info in Industry Analysis, Financial Model and other sections.
❌ “I feel like just browsing online and using the free templates available online.
✅ Sure, if you wish to spend 4 weeks instead of 2 days to write a plan then please go ahead. Our research team found that free resources are very generic and does not offer fill-up and use facility. Also, you won’t get the specialized financial model from the free resources.
❌ But wouldn’t everyone’s content look the same?
✅ Nope. Our customers are smart and customize by adding their own images, logo, company description, etc.
❌ “But can you garuntee that I will get a bank loan using this?
✅ No, I cannot garuntee that you will get the bank loan. The purpose of this template is to make it easier and less time consuming for you to write a business plan.
Who developed this template?
Our templates are developed by CPAs, CFAs and Ex- consultants of BCG, Mckinsey, PwC and KMPG. Elma Steven is the Head of our Quality Control.
Can I validate my the prospect of my MVP using this?
Yes. The financial model will help you plug in price, unit cost, payables and other assumptions which will allow you to project the revenue, profit and other KPIs.