Do you want to create your own karate school?
Do you want to start a karate school? More than 5 million Americans are currently practicing some kind of martial arts, according to estimates, suggesting that this sector has a substantial market. Second, in comparison to other businesses, you may be able to start this one with a lower initial investment and convert it into a profitable enterprise if you plan and execute it well.
The first step in effectively preparing this firm, like all other businesses, is to create a thorough business plan that will not only help with launch but also act as the basis for your company’s future policies.
So, if you’re interested in learning how to write a business plan, we’ve created one for a new karate school named ‘NewStar Martial Arts Academy.’
The Company
The proprietor of NewStar Martial Arts Academy will be Santoshi Takayuki, a Japanese American karate master. Grand Master Santoshi has spent his whole life learning and teaching karate, therefore he is well-versed in all aspects of establishing a karate school.
Management
Before being onboarded, the company will hire a staff of trainers, assistants, and salesmen, all of whom will have one month of training.
Customers
NewStar Martial Arts Academy will be a recognized karate school under the supervision and leadership of Grand Master Santoshi Takayuki, where people of all ages will be taught the highest level of self-defense by the best instructors in the country.
The Company’s Objective
The company’s objectives are to break even over the first five years of business and to become Manhattan’s best karate school.
Owner of a business
The proprietor of NewStar Martial Arts Academy will be Santoshi Takayuki, a Japanese American karate master.
Why is the company being established?
Santoshi has dedicated his life to karate and self-defense techniques, researching, teaching, and developing them. His company’s goal is to improve society by teaching individuals how to defend themselves while still making a profit.
How will the company get started?
If you have a restricted budget, think about how to establish a karate school on a shoestring budget. Because starting from scratch is more costly than buying and improving an existing facility, Santoshi will buy and develop an existing Martial Arts complex.
The starting expenses are as follows:
Customers’ services
Before you think about how to start a karate school, you must first decide what services you will provide to your customers. It’s crucial since the services you provide form the foundation for the rest of a company’s strategy.
NewStar Martial Arts Academy will be a recognized karate school under the supervision and leadership of Grand Master Santoshi Takayuki, where people of all ages will be taught the highest level of self-defense by the best instructors in the country. You will be taught the following six types of karate:
Shorin-Ryu sShotokan sWado-Ryu sGoju-Ryu sKyokushin sKyokushin sKyokushin sKyokushin sKyokushin sKyokushin sKyokushin sKyokushin sKy
Shito-Ryu
In addition to teaching karate, our teachers will provide fitness advice to members.
Segmentation of the Market
The marketing segmentation in the martial arts school business plan depicts the many types or groups of our prospective clientele. The Manhattan area is our target market, which is around 30 minutes distant from our offices. Individuals from many walks of life make up the community. Approximately half of the population earns between $40k and $50k each month, with approximately 10% earning more than $100,000, according to the financial position. As a consequence, almost everyone is well-established and capable of paying our membership fees. Our specialists have identified the following target groups for our services:
Children (6-18 years old):
The first customers will be children who reside in the vicinity of our Manhattan karate school. Nearly 62 percent of American parents send their children to martial arts or karate schools to learn self-defense and enhance their health, thus this will be the bulk of our customers. These children come from wealthy families that can afford to pay for our services.
Adults (18+): 5.1.2
The second category includes those above the age of 18 who want to learn more about the martial arts school industry for any reason. They will get different training than other groups and will be held to a higher level.
Professionals:
Individuals who like karate and want to make a profession out of it by participating in national and international events belong to the last category. This group will be taught at a whole new level under the direct supervision of Grand Master Santoshi.
A complete market analysis of our potential clients may be seen in the table below:
Business Objective
The company’s objectives are to break even over the first five years of business and to become Manhattan’s best karate school.
Pricing of Products
Our members will be able to choose between three distinct packages:
You may become a member for $1000 every month.
A six-month semi-annual membership costs $5000.
The fee of an annual membership is $8000.
Analysis of Competitors
Our most competitive analysis is Grand Master Santoshi’s leadership, who is recognized for establishing new karate systems and has also served as a self-defense trainer for the Tokyo Police Department in the 1980s. Our unrivaled customer service will be our second competitive advantage, resulting in higher member retention and reduced turnover.
Strategy for Selling
We will persuade our customers to visit us in a number of ways, such as:
The school will be promoted as a pro start karate and fitness center in magazines, newspapers, and social media.
We will provide membership discounts for the first three months following the debut.
We’ll talk about why studying self-defense is so important in the martial arts school market, as well as the health benefits that come with it.
Forecasted Sales
Our sales forecasts are shown in the column charts below:
Personnel Strategy
If you’re wondering how much it costs to open a karate school, the first step is to figure out who you’ll recruit, since staff pay need a substantial amount of investment/revenue. That is why a comprehensive people strategy is essential.
At start, the following personnel will be hired:
- 1 General Manager to be in charge of the whole company
- 2 Accountants/Administrators to maintain accurate financial records
- Four sales executives are responsible for marketing and new ventures.
- 5 trainers will give instruction to members.
- five helpers to assist with day-to-day duties
- 3 drivers for the aim of providing members with transportation
- To maintain the school clean, there are four cleaners.
- 1 Front Desk Officer to assist with receptionist tasks.
Plan your finances
The last stage before thinking about how to start a karate school is to develop a financial plan that describes the company’s development over the next several years. The financial strategy for a martial arts school business plan is as follows.
