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Do you wish to create your own language school?

Are you thinking of starting a language school? The United States has the largest immigrant population of any nation due to professional and educational opportunities. Furthermore, English proficiency is required in a wide range of educational programs and employment fields.

As a result, if you want to hire a staff to teach the languages you desire, you’ll need to develop a comprehensive language school business plan. To demonstrate all you need to know about the aspects of a language school business plan, we’ve produced a business plan for the startup ‘Naomi Language School.’

The Company

Naomi Language School will be a recognized and registered language school situated in Boston that teaches English, French, Spanish, German, and other languages. The school will provide a wide range of language programs, from basic to advanced.


Naomi will be the only administrator of the school, as well as the recruiter of administrators, coordinators, and tutors. Later in this business plan english language school pdf, the details of how the organization will be started and run will be explained.


Knowing your clientele may help you make key decisions while building a language school business plan template. International students may apply for scholarships at a number of Boston-area schools and universities. Many people from other countries have also traveled to the United States in order to make a living. As a consequence, our customers will come from a wide range of countries and speak a diversity of languages.

The Company’s Objective

Our mission is to help foreigners understand our language and culture so they may settle in our country. We aspire to be the most well-known language training facility by the end of the first year, with a monthly profit margin of $15,000.

Owner of a business

Naomi Connery is a well-informed lady with an Oxford University bachelor’s degree in English Language and Literature. In addition to English, she is fluent in German, French, and Spanish.

Why is the company being established?

Naomi may be able to put her transferable skills to good use by starting a language school. The greatest answer she came up with to achieve her aim of running her own business while also putting her previous experience to good use was to create a language school.

How will the company get started?

Despite her multilingualism, Naomi is unable to run the school by herself. She intends to rent a space that was once a high school. After all of the relevant licenses have been secured, the building will be renovated. Naomi will purchase the required materials and hire teachers to teach non-native English speakers English and other languages that everyone can learn.

Naomi was adamant about not attempting to write an English school business plan on her own. Her business plan for a language school, which is used as an example, was written by a professional business plan writer. The starting expenses are as follows:


Mentioning the services you want to provide in your language school business plan template may help you figure out the finest marketing and revenue-generating techniques.

The following language study programs will be available at Naomi Language School:

Basic English Learning Program: To assist children and teens, as well as foreigners, to speak and write English, we will provide a basic English learning program.

We will provide intense English learning programs for undergrads, graduates, and professional incomers in order to assist them enhance their English speaking and writing skills.

Other Language Study Programs: In addition to German, Spanish, French, Chinese, Arabic, and Japanese, we will provide beginner to advanced language learning programs in German, Spanish, French, Chinese, Arabic, and Japanese.

For professionals who have either come in the United States for a management or other critical role, or for residents who will be traveling to another country for job work, we will give targeted and short language training.

Language School Business Marketing Analysis

Our target customers will come from a range of countries and cultures; getting them all together in one location to learn the same language will be challenging unless your language school’s business strategy has been well researched.

In this example business plan language school pdf, we are evaluating our target groups in order to tailor our services to their needs.

Trends in the Market and Industry

The United States has the biggest number of international students in the world. According to IBISWorld, there are over 13,240 language teaching institutions operating in the United States, generating $2 billion in annual revenue to bridge the gap between immigrants and natives. Despite the fact that there are several language training institutions, there is an increasing need for more, with a projected growth rate of 2.5 percent. If you can properly manage your students and their responsibilities, you will not be at a loss.

Segmentation of the Market

Foreigners: Our major target group will be students and professionals who come to Boston to pursue their studies and career. It is sometimes difficult for them to pick up a new language quickly. Furthermore, before to enrolling in the proper school, numerous career and study programs require them to attend an English language workshop.

Citizens: Students and professionals who are US citizens but need additional language abilities in English or another language fall under this group. We will teach a few languages other than English to such people, professionals, and students at our facility.

Professional and Career-Oriented: For professionals who need to excel in English or one of the other languages we’ll be teaching, we’ll provide particular, limited-time language training programs.

Business Objective

The following are the main objectives we hope to achieve during the next three years:

Achieve a monthly profit margin of $15k at the end of the first year.

In addition to our current activities, we intend to start offering online language education by the end of the third year.

Pricing of Products

Because our services are so effective, we haven’t underpriced them; in fact, they are somewhat more costly than our competitors.


As previously said, there are many language schools operating in the United States; thus, you should choose something more lucrative before thinking how to start a language school firm. In this language school business model pdf, you may learn about the competitive considerations and advertising design a strategy plan that Naomi Language School will undertake.

Analysis of Competitors

Our most important competitive edge is our people. Our instructors are very talented and educated, and they know how to teach a whole new language to those who have never heard of it before. Second, our position will be very advantageous to us. Students from all over the world go to Boston to further their education since the city is home to two prestigious universities, Harvard and Massachusetts Institute of Technology. We are centrally located in the metropolitan area, making it simple for students to approach us and conquer their phobia of speaking a foreign language. Finally, we will not only teach the language but also the skill; we will engage foreign students in group discussions and exchanges to assist them adjust to their new surroundings.

Strategy for Selling

To market our services, we will undertake a large-scale social media campaign.

To illustrate our teaching methods, we’ll provide free seminars.

We’ll approach famous universities and ask whether we may market our services to their overseas students.

Personnel strategy

This sample business plan for a language school includes a list of essential employees as well as a short job description.

Employees of the company

Naomi will be in charge of general operations, with the following members of the team:

  • 1 administrator who will be in charge of all activities.
  • The financial records are kept by one accountant.
  • The school’s marketing is overseen by two sales executives.
  • There are ten teachers available for a range of languages.
  • 2 General Assistants for various daily responsibilities 2 cleaners for the cleaning of the facilities
  • 1 self-employed web developer to oversee the school’s online presence and social media accounts
  • At the front desk, there will be one person to accept calls.
  • a single security officer

Plan your finances

Extensive financial analysis is crucial in your language school business plan since it will include all startup costs, staff compensation, and other expenses, as well as a strategy for funding these costs. A language training school does not need a lot of money unless you want to spend a lot of money on the right location. Naomi’s investment and expenses to meet the requirements for a good language center are detailed in this English language school business plan pdf. This language school business model was created by a professional business plan writer and then revised by a financial expert. So, if you’re starting a comparable business, this is a good place to start.