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What We’re Going to Talk About Today

  • India’s tea industry is booming.
  • The current market condition
  • Currently available item
  • Danger to the Environment
  • Rate of tea consumption
  • Solution
  • Why would consumers enjoy it?
  • Science
  • Customers to Target
  • Demands for sales and marketing
  • Feedback
  • Aspects of Money
  • Expansion
  • Questionnaire

The Love of tea

Figure

On a daily basis, India consumes around 11,84,800 tonnes of tea.

The Peril

  • In India, over 43% of people drink tea from plastic cups.
  • Seventy-five percent of those folks trash.

Trend in the market

  • Tea/Coffee drinkers have increased by around 25% per decade. (Based on data from 1970 to present)
  • Around 40% of people drink tea or coffee while on the road.
  • Tea/coffee is served in non-biodegradable cups by 75% of consumers.
  • 90% of them end up as trash.

Review of Recent Products

Current Tea/Coffee Serving Products in India:

  • Biodegradable
  • Paper Cups (Hard)
  • Cups made of clay
  • Non-biodegradable
  • Cups Made of Plastic
  • Non-plastic / Semi-plastic materials

This is an environmental hazard

  • Non-biodegradable substances are dangerous:
  • According to one estimate, fast food and beverage garbage accounts for almost 49 percent of litter.
  • Toxins are released as a result of clogging.
  • Toxins are released when temperatures rise too high.
  • High recyclability costs.
  • There’s a lot of rubbish that hasn’t been thrown away.

The answer

  • An unique product that raises the bar on hot beverage consumption.
  • A fuller flavor means a richer experience.
  • It’s completely risk-free and healthful.
  • 100% biodegradable.
  • A product that decreases the amount of risk to zero.
  • Assists in the creation of litter-free zones.
  • Each cup has a unique innovation.
  • Made entirely of food-safe materials.
  • 100% biodegradable.
  • It’s light.
  • Due to the use of sugarcane fibers, the building is heat insulated.
  • There’s a hidden provision for customizing your taste.

Why would consumers appreciate it?

  • There’ll be no more searching for trash cans.
  • Reduces trash in public spaces by 40%.
  • For diabet ics, ECC will be useful.
  • In the product range, there is an artificial sugar substitute that costs a little more but is still inexpensive.
  • It goes well with tea, coffee, and hot chocolate.
  • This helps you save money on that extra cookie!

What is the science behind it?

  • There’ll be no more searching for trash cans.
  • Reduces trash by 40% in public areas.
  • For diabetics, ECC will be useful.
  • In the product range, there is a provision for synthetic sugar substitution at a little higher price, but it is still cheap.
  • It goes well with tea, coffee, and hot chocolate.
  • This helps you save money on that extra cookie!

Customers and areas that you want to target

  • People who go to the office and people who travel.
  • Tea merchants from the area.
  • Stations.
  • Airports

Sales and Marketing Requirements

  • Channels of dissemination that are suitable.
  • Advertisement that has been planned in advance.
  • Make use of database records (sales numbers, purchaser locations, etc.)

Advertising

  • Pay attention to the appeal.
  • Launching a campaign to eliminate the use of plastic cups.
  • Affiliations with local FM radio and television stations.
  • Collaborations with tea producers and well-known tea/coffee establishments.
  • Installation of biodegradable trash cans with the words “Go-Green” on them.

Customer Opinions

  • Set creation of unbiased helplines for high-quality reporting.
  • To be introduced is an ECC with an etched Toll Free number.
  • Tea vendors will be given feedback forms, which will be monitored utilizing discounts.

Expansion Plan

  • In order to achieve expansion in 5 years, the following strategy was devised:
  • The launch of new product lines on the market targeted a diverse range of customer groups.
  • For promotional reasons, form alliances with gamers such as CCD, NESCAFE, and IRCTC.

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