Table of contents
- What We’re Going to Talk About Today
- The Love of tea
- Figure
- The Peril
- Trend in the market
- Review of Recent Products
- This is an environmental hazard
- The answer
- “Edible Cookie Cup” is now available
- Why would consumers appreciate it?
- What is the science behind it?
- Customers and areas that you want to target
- Sales and Marketing Requirements
- Advertising
- Customer Opinions
- Expansion Plan
What We’re Going to Talk About Today
- India’s tea industry is booming.
- The current market condition
- Currently available item
- Danger to the Environment
- Rate of tea consumption
- Solution
- Why would consumers enjoy it?
- Science
- Customers to Target
- Demands for sales and marketing
- Feedback
- Aspects of Money
- Expansion
- Questionnaire
The Love of tea
Figure
On a daily basis, India consumes around 11,84,800 tonnes of tea.
The Peril
- In India, over 43% of people drink tea from plastic cups.
- Seventy-five percent of those folks trash.
Trend in the market
- Tea/Coffee drinkers have increased by around 25% per decade. (Based on data from 1970 to present)
- Around 40% of people drink tea or coffee while on the road.
- Tea/coffee is served in non-biodegradable cups by 75% of consumers.
- 90% of them end up as trash.
Review of Recent Products
Current Tea/Coffee Serving Products in India:
- Biodegradable
- Paper Cups (Hard)
- Cups made of clay
- Non-biodegradable
- Cups Made of Plastic
- Non-plastic / Semi-plastic materials
This is an environmental hazard
- Non-biodegradable substances are dangerous:
- According to one estimate, fast food and beverage garbage accounts for almost 49 percent of litter.
- Toxins are released as a result of clogging.
- Toxins are released when temperatures rise too high.
- High recyclability costs.
- There’s a lot of rubbish that hasn’t been thrown away.
The answer
- An unique product that raises the bar on hot beverage consumption.
- A fuller flavor means a richer experience.
- It’s completely risk-free and healthful.
- 100% biodegradable.
- A product that decreases the amount of risk to zero.
- Assists in the creation of litter-free zones.
“Edible Cookie Cup” is now available
- Each cup has a unique innovation.
- Made entirely of food-safe materials.
- 100% biodegradable.
- It’s light.
- Due to the use of sugarcane fibers, the building is heat insulated.
- There’s a hidden provision for customizing your taste.
Why would consumers appreciate it?
- There’ll be no more searching for trash cans.
- Reduces trash in public spaces by 40%.
- For diabet ics, ECC will be useful.
- In the product range, there is an artificial sugar substitute that costs a little more but is still inexpensive.
- It goes well with tea, coffee, and hot chocolate.
- This helps you save money on that extra cookie!
What is the science behind it?
- There’ll be no more searching for trash cans.
- Reduces trash by 40% in public areas.
- For diabetics, ECC will be useful.
- In the product range, there is a provision for synthetic sugar substitution at a little higher price, but it is still cheap.
- It goes well with tea, coffee, and hot chocolate.
- This helps you save money on that extra cookie!
Customers and areas that you want to target
- People who go to the office and people who travel.
- Tea merchants from the area.
- Stations.
- Airports
Sales and Marketing Requirements
- Channels of dissemination that are suitable.
- Advertisement that has been planned in advance.
- Make use of database records (sales numbers, purchaser locations, etc.)
Advertising
- Pay attention to the appeal.
- Launching a campaign to eliminate the use of plastic cups.
- Affiliations with local FM radio and television stations.
- Collaborations with tea producers and well-known tea/coffee establishments.
- Installation of biodegradable trash cans with the words “Go-Green” on them.
Customer Opinions
- Set creation of unbiased helplines for high-quality reporting.
- To be introduced is an ECC with an etched Toll Free number.
- Tea vendors will be given feedback forms, which will be monitored utilizing discounts.
Expansion Plan
- In order to achieve expansion in 5 years, the following strategy was devised:
- The launch of new product lines on the market targeted a diverse range of customer groups.
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