Eyelash Extension Business Plan Template

30 page business plan template & financial model

✅ Sections in Business Plan Template: Executive Summary, Business Description, Fund Usage, Industry Analysis, Marketing Plan, Organizational Overview, Operational Overview and Financial Plan. Format: Google Doc and Microsoft Word.

✅ Sections in Financial Model: Firstly you get 3 year anuual projection in the financial model and monthly breakdown for Cost and Revenue Tabs. The tabs that you get in Google Sheet or Excel File included are Dashboard, Income Statement, Cash Flow Statement, Balance Sheet, Revenue Monthly Breakdown, Cost of Goods Sold or Cost of Service Breakdown, Operating Cost, Non- Current Asset Schedule (which is used to calculate depriciation) and Graphs & Charts which can be copied to the business plan.

✅ 100% Editable in both Mac and Windows

✅ Detailed 21 Statement Financial Model

✅ Write a Plan in just 2 days!

✅ Video Tutorial

✅ Hands-on Support

Here is a Glimpse of the Executive Summary

The [Company Name] eyelash extension business, founded by [Founder Name], is a premier destination for enhancing natural beauty through professional eyelash extensions. Located in a convenient and stylish setting, our salon offers a range of services, including classic lash extensions, volume lash extensions, lash lifts, and lash tinting. With a team of skilled lash technicians, we prioritize precision, quality, and client satisfaction, ensuring each customer achieves their desired lash look.

Problem Summary: People’s main worries include having sparse or thin eyelashes, eyelash damage, difficulty applying eye makeup, and a lack of time to maintain their eyelashes.

Solution Summary: The business offers eyelash extensions that are of the highest quality and look completely natural. These extensions are applied by trained professionals in a sanitary and comfortable environment. The services are made to be convenient and inexpensive, and we offer a variety of options to accommodate a wide range of preferences and financial constraints.

Industry Overview: Zion Market Research reports that the global eyelash extensions market was worth $864.7 million in 2018 and will reach $1.5 billion by 2024, growing at a CAGR of 7.6%.

 Financial Overview:

Highlights of the Eyelash Extension Business Plan Template

Charts and graphs in the business plan are editable through the financial model. When you make changes to the spreadsheet then all the graphs and charts in the spreadsheet then these are automatically updated in the business plan. In addition, proper links have been provided in the business plan template in order to edit graphs or charts.

These are just some of the cover pages which you can use for your Massage Therapy Business. It is easilty editable with a free Canva account. There are 33 cover pages to choose from and you can can change the pictures or writing.

Is Eyelash Extention Business Plan Template Profitable?

We have analyzed these 3 factors in details in our financial model. Find out by playing with the numbers in the financial model. Edit the model with either Microsoft Excel or Google Sheets and see the magic! Don’t forget to check out the dashboard to summarize the projected financial performance. 

Fund Usage Plan

You need to identify how you will use the funds. We already have a list of items in the financial model which can be modified and this chart will update automatically. This is mostly needed by investor or lenders as they want to know- why you need X amount of funds?

Income Statement

There are more than 21 financial statements in the eyelash extension business plan template. Here are just some of them and all the statements are editable from the spreadsheet or excel file. These statements are already pre-loaded with eyelash extension business related content. Also, you can add or remove anything based on your requirement.

Balance Sheet

Cash Flow Statement

Revenue Summary

Cost Summary

Loan Ammortization

Marketing Plan

The marketing plan will help you create a budget with appropriate promotional channels, brand management, target market segmentation, possible promotional tactics, etc.

Promotional Channels

You can remove or add more channels based on your own strategy. These are also mentioned in the financial model excel file which will help you identify the budget, customer acquisition cost and number of customers acquired from each of the promotional channels.

Possible promotional channel for your eyelash extension business. There are more channels in the business plan template.

✅Social Media: Share high-quality photos and videos of your work. Use relevant hashtags, engage with your followers, and collaborate with local influencers. Create a business page, post regular updates, and consider running targeted Facebook ads to reach potential customers in your area.

✅Website: Develop a professional website that showcases your services, pricing, and portfolio. Optimize it for search engines (SEO) to increase online visibility.

✅Google My Business: Set up and optimize your Google My Business profile. Encourage satisfied customers to leave reviews, as positive reviews can improve your local search ranking.

✅Online Advertising: Use pay-per-click (PPC) advertising on Google Ads or social media platforms to target potential customers based on demographics, location, and interests.

Business Description

Business Name: 

Founders:

Management Team:

Legal Structure: [e.g. LLC]

Location: 

Mission: “At [Your Business Name], our mission is to enhance the natural beauty and confidence of every individual we serve. We are dedicated to providing top-quality eyelash extensions and personalized beauty solutions that exceed our clients’ expectations. We strive to create a warm and welcoming atmosphere, where our skilled technicians deliver exceptional service, ensuring that every visit is a delightful and transformative experience.”

Vision: “Our vision at [Your Business Name] is to be the premier destination for eyelash extensions and beauty enhancements, setting industry standards for excellence and innovation. We aim to inspire and empower individuals to feel their most beautiful selves, inside and out, by offering a range of beauty services that promote self-care, self-expression, and self-confidence. As we grow, we aspire to expand our presence, foster lasting relationships with our clients, and continue to be a trusted name in the beauty industry.”

Goals: 

✅Set a specific target for increasing your monthly or annual revenue. For example, you could aim to increase revenue by 20% in the next year.

✅Aim to attract a certain number of new clients each month or year. Building a loyal customer base is essential for sustained growth.

✅Focus on enhancing the customer experience to boost satisfaction rates. You can set a goal to receive a certain percentage of positive customer feedback or reviews.

Products: 

✅Eyelash Extension Adhesives

✅Eye Pads and Tapes

✅Lash Growth Serums

Industry Analysis

Industry Overview

As of 2021, the eyelash extension industry had experienced remarkable growth, with a global market valuation of approximately $1.5 billion. This expansion was attributed to the increasing demand for longer and fuller lashes, driven by social media influence and beauty enhancement trends. The industry caters primarily to women seeking convenient and customized eyelash enhancements. To obtain the most current statistics and trends for the eyelash extension business, I recommend consulting updated market reports and industry sources for the latest insights on market size and consumer preferences in this rapidly evolving beauty sector.

Opportunities

✅Specialized Services: Offer specialized eyelash extension services, such as unique styles, lengths, or colors, to cater to diverse customer preferences and emerging trends.

✅Eco-Friendly Products: Embrace sustainability by using eco-friendly and cruelty-free eyelash extension materials, attracting environmentally conscious clients.

✅Mobile Services: Consider offering mobile eyelash extension services, providing clients with the convenience of having treatments in their homes or at other preferred locations.

✅Online Training and Workshops: Develop and market online training courses for aspiring lash technicians, expanding your reach and income potential.

Target Market Segmentation

Geographic Segmentation:

✅Urban and Metropolitan Areas: Focus on densely populated urban and metropolitan regions where there is a higher concentration of potential clients who value beauty enhancement services.

✅Suburban Areas: Extend your services to suburban areas where clients may seek the convenience of local salons or lash studios.

Demographic Segmentation:

✅Age: Target women of various age groups, with a primary focus on adults aged 18 to 65 who are more likely to seek eyelash extensions. Consider offering services tailored to different age segments, such as millennials and Generation X.

✅Income: Tailor your services to cater to clients with moderate to high disposable incomes, as eyelash extensions are often considered a luxury beauty treatment.

✅Occupation: Focus on professionals in careers where appearance is important, such as models, actors, makeup artists, and corporate professionals.

Market Size

Total Addressable Market: TAM refers to the total demand for a product or service in a specific market. It represents the entire market size without any limitations, assuming there are no constraints or barriers to adoption. TAM represents the maximum revenue opportunity available for a product or service if it were to capture 100% market share. Let’s assume the global perfume market is estimated to be $50 billion annually. So, our TAM is $50B.

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