Write Your Food Truck Business Plan Template in 2 Days. Just Fill-up and Print


stripe badge transparent copy 1

Food Truck Business Plan Template 

30 page business plan template & financial model


✅ Sections in Business Plan Template: Executive Summary, Business Description, Fund Usage, Industry Analysis, Marketing Plan, Organizational Overview, Operational Overview and Financial Plan. Format: Google Doc and Microsoft Word.

✅ Sections in Financial Model: Firstly you get 3 year anuual projection in the financial model and monthly breakdown for Cost and Revenue Tabs. The tabs that you get in Google Sheet or Excel File included are Dashboard, Income Statement, Cash Flow Statement, Balance Sheet, Revenue Monthly Breakdown, Cost of Goods Sold or Cost of Service Breakdown, Operating Cost, Non- Current Asset Schedule (which is used to calculate depriciation) and Graphs & Charts which can be copied to the business plan.

✅ 100% Editable in both Mac and Windows

Detailed 21 Statement Financial Model

Write a Plan in just 2 days!

✅ Video Tutorial

✅ Hands-on Support

Here is a Glimpse of the Executive Summary

The [Company Name] food truck, founded by [Founder Name], is a mobile culinary venture offering a diverse and flavorful dining experience on wheels. Located in various high-traffic areas, our food truck serves a delectable menu of freshly prepared meals, snacks, and beverages. With a focus on quality ingredients and unique flavors, our offerings range from gourmet burgers and tacos to fusion cuisine and specialty desserts. We strive to provide exceptional service and delicious food, catering to a wide range of tastes and preferences, while bringing convenience and excitement to customers seeking a memorable dining experience on the go.

Problem Summary: Major issues faced by people include limited dining options, lack of time to cook, lack of convenient dining options, difficulty finding affordable meals, and limited accessibility.

Solution Summary: The company offers mouthwatering and creative street food, recipes, and ingredients of the highest caliber, convenient, and speedy dining options, as well as singular and unforgettable dining experiences.

Industry Overview: According to Allied Market Research, the global food truck market was $931 million in 2019 and is expected to reach $1.5 billion by 2026, growing at a CAGR of 6.8%.

 Financial Overview:

Screenshot 2023 08 17 at 2.04.36 PM

Highlights of the Food Truck Business Plan Template 

Charts and graphs in the business plan are editable through the financial model. When you make changes to the spreadsheet then all the graphs and charts in the spreadsheet then these are automatically updated in the business plan. In addition, proper links have been provided in the business plan template in order to edit graphs or charts.

Landing Page 2
Laundromat business plan writing

These are just some of the cover pages which you can use for your Massage Therapy Business. It is easilty editable with a free Canva account. There are 33 cover pages to choose from and you can can change the pictures or writing.

food 1

Is Food Truck Business Plan Template Profitable?

We have analyzed these 3 factors in details in our financial model. Find out by playing with the numbers in the financial model. Edit the model with either Microsoft Excel or Google Sheets and see the magic! Don’t forget to check out the dashboard to summarize the projected financial performance. 

Untitled design 2

Fund Usage Plan

You need to identify how you will use the funds. We already have a list of items in the financial model which can be modified and this chart will update automatically. This is mostly needed by investor or lenders as they want to know- why you need X amount of funds?

Screenshot 2023 09 04 at 4.18.09 PM

Income Statement

There are more than 21 financial statements in the food truck business plan template. Here are just some of them and all the statements are editable from the spreadsheet or excel file. These statements are already pre-loaded with food truck business related content. Also, you can add or remove anything based on your requirement.

Income statement in perfume business plan template

Balance Sheet

Perfume business plan template balance sheet

Cash Flow Statement

cash 13

Revenue Summary

revenue 13

Cost Summary

cost 13

Loan Ammortization

loan 11

Marketing Plan

The marketing plan will help you create a budget with appropriate promotional channels, brand management, target market segmentation, possible promotional tactics, etc.

White and Pink Floral Marketing Budget Bar Chart Graph 1

Promotional Channels

You can remove or add more channels based on your own strategy. These are also mentioned in the financial model excel file which will help you identify the budget, customer acquisition cost and number of customers acquired from each of the promotional channels.

Possible promotional channel for your food truck business. There are more channels in the business plan template.

Food Truck Events and Festivals: Participate in food truck festivals, farmers’ markets, and local events to gain exposure. These events often draw large crowds and can be excellent opportunities to showcase your menu.

Loyalty Programs: Implement a loyalty program where customers can earn rewards or discounts for frequent visits.

Community Engagement: Get involved in your local community by sponsoring events or supporting local charities. Show your commitment to the community through your actions.

Online Food Ordering Platforms: Partner with food delivery apps like Uber Eats, DoorDash, or Grubhub to expand your reach. Ensure your menu and pricing are up-to-date on these platforms.


Untitled design
Untitled design 1

Business Description

Business Name: 


Management Team:

Screenshot 2023 08 17 at 2.51.44 PM

Legal Structure: [e.g. LLC]


Mission: At [Your Food Truck Name], our mission is to delight our customers with delectable and diverse culinary experiences on wheels. We are dedicated to serving high-quality, freshly prepared food that tantalizes taste buds, fosters community connections, and brings joy to every bite. We strive to be a beacon of culinary innovation and excellence in the food truck industry, while also maintaining a commitment to sustainability and responsible business practices. Our mission is to create memorable moments, one delicious dish at a time.

Vision: Our vision at [Your Food Truck Name] is to become the most beloved and sought-after food truck in the region, known for our exceptional flavors, creative menus, and exceptional customer service. We aspire to be a symbol of culinary artistry, pushing the boundaries of what’s possible within the confines of a food truck kitchen. We envision a future where our food truck becomes a cornerstone of the community, hosting events, supporting local causes, and contributing to the vibrancy of our city. We are committed to continuous improvement, expanding our reach, and leaving a lasting legacy of culinary excellence that inspires others in the food industry.


Increase monthly revenue by a certain percentage over the next year.

Achieve a specific profit margin by optimizing food costs and operational efficiency.

Set a target for daily, weekly, and monthly sales.


Gourmet Burgers

Ethnic Cuisine

Street Food

Industry Analysis

Industry Overview

As of 2021, the food truck industry was valued at approximately $1.1 billion in the United States and continued to grow in popularity. With over 26,000 food trucks operating across the country, this sector offers diverse culinary experiences, convenience, and the flexibility to cater to various events and locations. Key industry trends include a focus on sustainability, health-conscious menu options, and leveraging social media for marketing. Food trucks appeal to a wide range of customers, making them a dynamic and vibrant segment of the food service industry. To obtain the latest statistics and trends for the food truck business, consult updated market reports and industry sources for specific insights relevant to your area.


Specialized and Fusion Cuisine: Explore unique and specialized food concepts, such as gourmet grilled cheese, fusion cuisine (e.g., Korean-Mexican fusion), or artisanal ice cream sandwiches, to stand out and attract a dedicated customer base.

Healthy and Dietary-Specific Menus: Address the growing demand for healthy and dietary-specific options, such as vegan, gluten-free, or keto-friendly dishes, to cater to a broader range of customers.

Event Catering: Capitalize on catering opportunities by offering your food truck services for weddings, corporate events, festivals, and private parties. Develop catering packages and customizable menus.

Brick-and-Mortar Expansion: Consider expanding into a stationary restaurant or café while maintaining your food truck operations, allowing you to serve a broader customer base and establish a more permanent presence.

Untitled design 2 1

Target Market Segmentation

Geographic Segmentation:

Urban Areas: Focus on densely populated urban areas with high foot traffic, office complexes, and entertainment districts where food trucks are more commonly found.

Suburban Areas: Extend services to suburban neighborhoods, parks, and residential areas, offering convenient dining options to families and commuters.

Event and Festival Locations: Target specific event locations such as festivals, concerts, farmers’ markets, and community gatherings to maximize exposure during peak times.

Demographic Segmentation:

Age: Cater to a wide age range, but emphasize menu items and marketing tailored to specific age groups, such as trendy options for younger customers and family-friendly choices for parents.

Income: Offer a range of price points to accommodate customers with varying income levels, from affordable options to premium dishes for those willing to splurge.

Family Status: Tailor promotions and menu items to appeal to families with children as well as singles, couples, and professionals seeking quick, flavorful meals.

Occupation: Target office workers and professionals during lunch hours, and adjust operating hours to cater to late-night crowds in entertainment districts.

Untitled design 3 2

Market Size

Screenshot 2023 07 30 at 5.55.24 PM 1

Total Addressable Market: TAM refers to the total demand for a product or service in a specific market. It represents the entire market size without any limitations, assuming there are no constraints or barriers to adoption. TAM represents the maximum revenue opportunity available for a product or service if it were to capture 100% market share. Let’s assume the global perfume market is estimated to be $50 billion annually. So, our TAM is $50B.

Untitled design 4


The Food Truck Business Plan templates were a game-changer for me. The detailed instructions alongside the financial model helped me gain a deep understanding of what it takes to make my food truck successful. Well worth the investment!


David Davis

I was blown away by the level of detail in these templates. They cover everything from menu planning to marketing strategies. The financial model spreadsheet was intuitive and allowed me to tweak variables to see how they impact profitability.


Livia Moretti

I’ve purchased business templates before, but this one exceeded my expectations. The Food Truck Business Plan covered marketing, operations, and even had great tips for obtaining permits. The bonus financial model was the cherry on top.


Joseph Carter

As someone new to the food truck industry, I was unsure where to start. These templates were a lifesaver! The step-by-step instructions and realistic financial projections gave me the confidence I needed to launch my own food truck successfully.


Jennifer Martinez


Yeah but will this template help me get a loan?

Maybe. This mostly depends on your business idea, previous experiences, ability to provide collateral and relevant factors. This is a template to present your plan in the best possible way. In addition, the financial model helps to validate your business concept or your expansion plan. It’s kind of hard to provide more for just $49.

Is the payment secure?

Our payment is processed by Stripe so you can rest assured about your data privacy and security.

What is the refund or cancellation policy?

Due to the fact that templates are downloaded, we cannot give refunds.

Digital material is exempt from the 14-day return policy applicable to physical products. Because of this, our downloadable content are non-returnable. All sales are final. You can also check out the video in the product page to get an idea of contents of the template. This should help you get a clear idea on the features of the product. 

However, we do value the customer experience and are accessible to assist you with any problems you may have while using our products. If you have particular queries regarding our product, please use the chat box on this page or send an email to [email protected].

How can I edit the template?

Simple. If you are using Google Doc and Sheets then just make a copy in your own Google Drive. In case you are using Microsoft Office then Download the files and start editing.

What about support?

You can email us at [email protected] and we will respond in 24 to 48 Hrs. We offer in-person or email based support depending on your needs.

Every other reason for not buying....

❌ “But you can’t replace hiring a business plan writer to do this”

✅ This template costs $49 not $2,000. Also, you have more control over the writing process. The template is very specific so you will have relevant info in Industry Analysis, Financial Model and other sections. So, it will help you write the business plan at a fraction of the time and cost of the writer as the writer has to start from scratch. 

❌ “I feel like just browsing online and using the free templates available online.

✅ Sure, if you wish to spend 4 weeks instead of 2 days to write a plan then please go ahead. Our research team found that free resources are very generic and does not offer fill-up and print facility. Also, you won’t get the specialized financial model from the free resources.

❌ But wouldn’t everyone’s content look the same?

✅ Nope. Our customers are smart and customize by adding their own images, logo, company description, etc. 

❌ “But can you garuntee that I will get a bank loan using this?

✅ No, I cannot garuntee anything for $49. The purpose of this template is to make it easier and less time consuming for you to write a business plan.

Who developed this template?

Our templates are developed by CPAs, CFAs and Ex- consultants of BCG, Mckinsey, PwC and KMPG. Elma Steven is the Head of our Quality Control.

Can I validate my the prospect of my MVP using this?

Yes. The financial model will help you plug in price, unit cost, payables and other assumptions which will allow you to project the revenue, profit and other KPIs.