Hotel Business Plan

Executive Summary

Overview: The Spectator Hotel emanates sophistication, five-star grandeur, and personalized service from the minute you walk through the door. You’ll encounter something of a maverick boutique hotel, reflecting the southern charm and Jazz Age flair, located at the perfect junction of the City Market and the historic French Quarter. The Spectator Hotel captures the refined grandeur of the Old South and has the greatest location in Charleston’s busy historic neighborhood. Discover why we are consistently ranked among Charleston’s greatest hotels by stepping inside our elegant boutique treasure.

Mission: To deliver authentic, loving hospitality that leaves a lasting impression on every guest’s heart and mind. Our goal is to create the hotel a location where people can meet, do business, have enjoyable meetings, and have grand events.

Vision: To be the first choice of visitors by seeking to create lifelong experiences via unrivaled individualized service.

Industry Overview: In 2020, the global hotel industry was worth $735.38 billion dollars, and it is predicted to grow at a CAGR of 12.9 percent to $1,789.51 billion dollars by 2027. A hotel refers to all sorts of business linked to the provision of lodging and other types of services that are interconnected and designed for public use in the hotel industry. There are several sorts of hotels categorized based on various characteristics, as well as a variety of minor and major companies in the market.

Financial Overview:

Financial Highlights:

Liquidity	2020A	2021A	2022F	2023F	2024F
Current ratio	6	12	23	32	42
Quick ratio	6	11	22	31	40
DSO	8	8	8	8	8
Solvency
Interest coverage ratio			8.2	11.1	14.2
Debt to asset ratio	0.01	0.01	0.2	0.18	0.16
Profitability
Gross profit margin	51%	51%	53%	53%	53%
EBITDA margin	12%	14%	21%	22%	22%
Return on asset	5%	6%	13%	14%	14%
Return on equity	5%	6%	16%	17%	17%

FUND USAGE

Industry Analysis

Digital innovation aided in the recording of this growing number, as well as the ability of players that manage shared spaces, such as Airbnb, to reach out to their target audience. International travelers’ overall spending reached a new high. The number of gross hotel reservations is rising. These rising numbers prompted the Department of Commerce to set a goal of 95.5 million foreign visitor arrivals per year by 2023, more than double the figure from 2000. Traditional players, however, were not the only ones to expand. Travel technology has also had an incredible decade. Digital innovation aided in the creation of a lattice that allowed totally new sectors to not only enter but also flourish in the market. Some private lodging and ride-hailing companies that just started operating in 2009 are now competing with the travel and hospitality industry’s major players.

MARKET SEGMENTATION IN THE US HOTEL INDUSTRY

BY TYPE

• Independent Hotels
• Chain Hotels

BY PRICE SEGMENTATION

• Service Apartments
• Mid and Upper Midscale Hotels
• Luxury Hotels
• Budget and Economy Hotels

The hotel and motel industry in the United States was valued at 93.07 billion dollars in 2016, down from 210.74 billion dollars the year before. This industry is expected to grow to a market size of 133 billion dollars by 2021. During the five years leading up to 2021, the Hotel and Motel business has seen a lot of instability. Hotels and motels generally serve patrons with short-term housing; however, many provide other services and amenities to diversify income. Industry income expanded at a steady pace most of the time, owing to favorable economic conditions that benefited the domestic economy as a whole. However, when the COVID-19 (coronavirus) pandemic swept over the world in early 2020, this trend abruptly reversed, resulting in a significant drop in industry income for the year.

The recovery of the Hotel and Motel business is expected to be biased toward domestic leisure markets now that COVID-19 (coronavirus) restrictions have been relaxed. Truckers, contractors, construction workers, healthcare personnel, and others who must travel for work and cannot do their job remotely are expected to see a rise in demand. Travel to the US from essential markets like Canada and the European Union has remained sluggish. Revenue growth for the sector is expected to slow in 2021 as a result.

The development of the travel and tourism sector, which is driving the worldwide hotel market, is being fueled by a rise in consumer spending power, economic growth, digital innovation, and increased internet use. People’s travel frequency has grown dramatically during the last several years, whether on a national or worldwide scale.

The rise of shared lodging supplied by specific market competitors is predicted to have a negative influence on the hotel industry’s development. In comparison to chain hotels, these shared housing service providers have reduced overhead expenses, allowing them to give a more customized experience at a cheaper cost to their consumers. The low cost of shared housing services has a negative influence on hotel income; however, the impact varies depending on which segment of the hotel industry is being considered. Furthermore, the market for chain hotels is expected to be harmed by continuous improvements in the quality of shared housing options.

The market is divided into two types: individual and chain, based on the business model. Chain hotel revenue is predicted to rise from US$ 74 billion in 2019 to US$ 178.6 billion by 2027. This movement demonstrates that stakeholders in the hotel industry are shifting their investments from independent hotels to chain hotels. Owners of hotels are streamlining operational procedures for managers by employing predictable and affordable tariffs for customers with the help of innovative digital devices and advanced software technology, as the trend of chains/franchises is gaining traction in upscale and midscale-level hotels. Hotel owners are attempting to provide end-to-end solutions for hotel managers by enabling them to generate more money.

By 2027, North America is estimated to command a market share of US$ 253 billion. Due to increasing demand, branded hotel conglomerates and independent hotels are investing heavily in small hotels in North American cities, followed by Asia, the Pacific, and Europe. In January 2019, for example, Marriott International, a renowned American global competent hospitality firm, announced the opening of its Moxy hotel brand in the Southeast United States. These are the major elements that will propel the North American region’s expansion in the worldwide market over the next few years.

New developments in the hospitality business, according to industry analysts, will totally redefine how hotels serve their customers. Guests are becoming used to these sophisticated features in today’s technological environment. As a result, the hotel sector is expected to follow suit. Slowly but slowly, the hotel business realizes that staying current with the newest developments in the industry is critical for taking advantage of opportunities and standing out in a crowded market. As a result of the significant shifts in guest preferences and expectations, all hotels (from small to big) are continually researching innovative approaches to provide the best possible guest experience. These realities cannot be ignored, and as a result, you, as a hotelier, need unintentionally concentrate on the most recent hotel trends that you believe will aid in your hotel’s success. The latest hotel industry trends can assist you in increasing customer loyalty and communicating with them more effectively than ever before.