Bath bomb sales are soaring. The market is anticipated to roughly treble over the eight-year period ending in 2025, driven by trendy brands like Da Bomb.
Bath bombs are scented objects that bubble and fizz when submerged in water and release calming smells. They are made with citric acid, salts, soap, baking soda, and other substances. They are surprisingly simple to create at home, so you could launch your own bath bomb company and profit handsomely from this rapidly growing market.
But before you start brewing up your own concoctions, it’s imperative that you understand how to develop your concept and launch a business. Fortunately, this step-by-step manual will provide you with all the business knowledge you need to begin operation bath bomb.
Step 1: Find Out if this is the Right Business for You?
Positives Vs Negatives
| Bath bombs are in demand, especially among younger consumers. Profit margins are large due to the low cost of production. Get inventive and develop your own original formulas and smells. | Obligatory Compliance with FDA Cosmetic and Drug Regulations. Market saturation and low entry barriers result in fiercer competition. |
Industry Trends
- Size and historical growth of the sector – The worldwide bath bomb market was valued $120.61 million in 2017.
- Forecasted growth indicates that the bath bomb market will more than treble by 2025 to $350.68 million.
- The demand for essential oil-infused aromatherapy bath bombs is rising.
- Due to the growing belief that stones and jewels have therapeutic abilities, bath bombs with crystals and geodes are also popular right now.
Cost of Starting Bath Bomb Business
Starting a bath bomb company might cost anywhere from $1,800 and $4,600. A website, the ingredients, and the packaging are all costs.
Investment Items:
- Bath bomb components
- Measuring spoons and bowls for mixing
- Jars that are airtight
- Materials for packaging
Is Bath Bomb Profitable?
An average bath bomb costs around $8. Your profit margin after ingredient and packaging costs should be about 80%.
In the first year or two, you may sell 150 items weekly and earn $62,000 a year. Using an 80% margin, this would result in a profit of over $50,000. Sales might reach $500 per week as your brand becomes more well-known and you start to receive repeat business and recommendations. At this point, you would rent a business location and recruit personnel, bringing your profit margin down to about 40%. You would earn a respectable profit of $83,000 on an annual revenue of $208,000.
Entry Barriers
The competition you’ll encounter is the only significant barrier to entry for a bath bomb business.
Step 2: Create a Strategy
Identify a Gap
Examine local and online bath bomb firms’ offerings, pricing points, and best-selling goods. You’re trying to find a market hole to plug. For instance, perhaps there aren’t any bath bombs in your neighborhood with unusual shapes or fragrances, like pineapple or strawberry.
This can kick-start your word-of-mouth advertising and bring in customers straight now.
Solutions
The secret will be creating a few eye-catching and distinctive bath bombs. You may think about learning to create candles once you’ve begun to establish a name so you can offer them as a complementing item.
Pricing
Generally speaking, bath bombs cost $8. Aim for a profit margin of roughly 80% after your charges for materials and packaging.
This Step By Step Profit Margin Calculator may help you figure out your markup and final pricing points when you know your costs. Keep in mind that the rates you employ at launch should be flexible if the market calls for them.
Target Market
Women will be your target market, and you can locate them on Facebook, Instagram, and TikTok.
Location
To keep costs down in the beginning, you might wish to operate your business from home. However, when your company expands, you could need to rent a manufacturing facility and you’ll probably need to recruit personnel for a variety of positions. On websites like Craigslist, Crexi, and Instant Offices, you may uncover rental options for commercial space in your neighborhood.
You may wish to adhere to the following guidelines while selecting a business space:
- A convenient location with access to public transportation
- Big, well-ventilated, and well-lit by natural light
- Lease that is adaptable and may be renewed as your firm expands
- Ready-to-use area that doesn’t require any substantial repairs or upgrades
Step 3: Write a Business Plan
Every company need a strategy. This will serve as a manual to help your business get through the launch process while staying focused on your major objectives. Additionally, a business strategy helps potential investors and partners comprehend your organization and its mission:
- A concise synopsis of the full business strategy should be prepared as the executive summary.
- Overview of the business, including its vision, mission, ownership, and goals.
- Products and Services: Clearly describe what you have to offer.
- Market Analysis: Conduct a SWOT analysis and evaluate market trends, such as variances in demand and development potential.
- Competitive Analysis: Evaluate your primary rivals’ strengths and shortcomings while compiling a list of your services’ benefits.
- Sales and marketing: Consider the unique selling propositions (USPs) of your businesses and create sales, marketing, and promotional plans.
- Management Team: A description of the management team’s functions and backgrounds, as well as a corporate organizational chart.
- Operations strategy: The operational strategy for your business outlines logistics, office location, essential assets, and equipment.
- Three-year financial plan with startup expenses, break-even analysis, profit and loss projections, cash flow, and balance sheet.
- Include any extra financial or commercial documentation in the appendix.
Step 4: Create a Marketing Plan
Online customers will contribute to a portion of your revenue, but digital marketing is still something you should do! Spreading the word is crucial for new businesses as it will increase brand and client recognition.
Link your social media profiles to your website once it is up and vice versa. Because you can make interesting postings that promote your items on social media, it’s a fantastic tool for company promotion:
- Facebook is a great tool for paid advertising since it lets you target particular demographics, such as males in the Cleveland region under 50.
- Similar advantages to Facebook, but with a different audience for Instagram.
- Website: SEO will assist in moving your website up in relevant search results, which is essential for boosting sales. Make sure your website is optimized for calls to action. To significantly boost purchases, play around with the language, color, size, and placement of calls to action like “Buy Now.”
- Google and Yelp: Listing on Yelp and Google My Business might be essential to attracting consumers for companies that depend on local clients.
- A video regarding your bath bombs should be posted. Use comedy, and it can become popular online!
- Offer a one-time variation of your bath bombs that are limited edition.
- Email marketing/newsletter: Contact clients and potential clients on a regular basis. Make them your own.
- Create a blog. Post consistently on your new blog. Share your stuff on other websites while changing it up.
- Make press releases on new goods, sales, and other topics.
- Paid social media advertisements should be placed on platforms that will allow you to reach your target audience.
- Pay-per-click advertising: To rank higher in searches, use Google AdWords. First, do some keyword research.
- Pay individuals with sizable social media followings to advertise your bath bombs through influencer marketing. Micro-influencers with smaller audiences and cheaper prices are available.