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This could be a great time to start an underwear business if you have a strong sense of style and a little bit of naughtiness. By 2027, the world’s underwear market is expected to grow by more than half, which is a great chance for a smart, creative businessperson. You could start by working from home, but if you’re driven and lucky, your sexy designs could soon be in the drawers of women all over the world! Move to the side, Victoria’s Confidential.

But you will need to learn about business before you can start making your beautiful lingerie goods. This step-by-step guide will give you all the information you need to start a successful clothing business.

Step 1: Find Out if this is the Right Business for You?

Positives Vs Negatives

Make your own soft, sensual underwear.
Flexibility means you can run your business from home and work on your own plan.
Lingerie has a high price.
Quality Production: It can be hard to find a reliable, low-cost maker.
You’ll be fighting with big underwear companies in a crowded market.
  • Size of the industry and how it has changed in the past: The unmentionables business was worth $42 billion in 2020, up almost 30% from two years earlier.
  • The global underwear business is expected to grow by more than half by 2027.

Cost of Starting a Lingerie Business

Prices for lingerie range based on the type of item and the materials it is made of, as well as price markups from the manufacturer’s prices. With a 60% profit margin, these figures assume that the average thing will sell for $25.

You could work from home and sell ten goods a day in the first year or two, making more than $91,000 a year. With a 60% edge, this would mean almost $55,000 in benefits. As your reputation grows and you get repeat clients, you may be able to sell up to 50 things per day. At this point, you’d rent a place to do business and hire people, bringing your edge down to 30%. With a yearly income of more than $450,000, you’d make a clean profit of $137,000.

Entry Barriers

  • Abilities and creativity to plan unmentionables that hang out in a crowded market
  • Finding a reliable maker to work with

Step 2: Create a Strategy

Identify a Gap

Find a chance to look at local and online underwear shops to find out about their products, prices, and customer reviews. You’re trying to fill a hole in the market. For example, there might not be a clothing brand for plus-size women or options for handcrafted jewelry.

This could get your advertising through word-of-mouth going again and get you customers right away.


You should think of some of the designs you would like to market and decide if you prefer to concentrate on one type of product, such as bra and panty sets, sleeping underwear, or costumes.


Your costs will be different depending on what you’re making and how much time and products you use. When deciding on a price, you ought to think about both how much it charges you to make the product and how much similar products sell for on the market.

Once you know your costs, you may utilize this step-by-step profit margin tool to figure out your rate and final price. Keep in consideration that the rates you use at the send-off should be flexible enough to change when the market calls for it.

Target Market

Your audience will be large because women of all ages buy underwear. You should advertise on sites like Instagram, Facebook, and TikTok.


In addition to the treatments given at the IV lounge/bar, mobile services can be provided at In the beginning, you might need to save money by running your business out of your home. But as your business grows, you may need to rent a store or packing site and hire people to do a variety of jobs. Sites like Craigslist, Crexi, and Moment Workplaces can help you find local office space to rent.

You might want to follow these general rules when looking for a job:

  • The site is useful and easy to get to using public transportation. 
  • The space is big, well-lit, and well-ventilated. 
  • The lease can be extended if your business keeps growing. 
  • It’s ready to use and doesn’t need any big fixes or changes. 

Step 3: Write a Business Plan

This will act as a guide for your business as it starts and maintains focus on its major goals. A business plan also provides information to investors and partners about your firm and its mission:

  • Executive Summary: A brief outline of the whole business plan that should be written after the plan is done.
  • Business Overview: A summary of the company’s goals, vision, purpose, assets, and control structure.
  • What we make and what we do: Explain in detail what you’re selling.
  • Do a SWOT analysis and look at market trends like changes in demand and growth opportunities.
  • Competitive Analysis: Look at your key rivals’ strengths and flaws and make a list of what makes your services better.
  • Sales and Marketing: Look at the unique selling points (USPs) of your business and come up with sales, marketing, and promotion plans.
  • Management Team: An overview of the team’s tasks and professional backgrounds, as well as a business structure.
  • Operations Plan: Your company’s operational plan includes how it will get supplies, where it will put its office, what its most important assets and tools are, and other practical details.
  • Financial Plan: A three-year plan for money, including start-up costs, a break-even analysis, predictions of profits and losses, cash flow, and a balance sheet.
  • Appendix: Add any other papers related to money or business.

Step 4: Create a Marketing Plan

Some of your customers will find you by walking by or looking for you online, but you should still spend money on promotion. Spreading the word is especially important for new businesses because it will bring in more customers and help people recognize the brand. 

Once your website is up and running, connect it to your social media accounts. Social media is a great way to promote your business because you can make interesting posts and sell your products.

  • Paid ads on Facebook are great because you can target specific groups, like guys under 50 in the Cleveland area. 
  • Instagram has the same perks as Facebook, but a different crowd uses it.
  • Search engine optimization (SEO) will help your website rank higher in relevant search results. This is a crucial part of selling more. Make sure your website’s calls to action are clear. Change the size, color, and location of calls to action like “Book Now” to attract a lot more people.
  • Google and Yelp: Getting a mention on Yelp and Google My Business can be a very important way to get people to know about your business and buy from you.
  • Email marketing and newsletters: Send customers and potential customers emails often. Make it special.
  • Make a blog and update it regularly: Make a blog and update it regularly. Change up your information and share it on multiple platforms.
  • By giving prizes, buyers will be more likely to recommend new customers.
  • Distribute news releases about sales, new products, and other things.
  • Paid social media ads: Choose sites where your target crowd is and run targeted ads there.
  • Pay-per-click marketing: Use Google AdWords to increase your search engine ranking. First, do some research on your watchwords.
  • Influencer marketing is when you pay someone with a lot of social media followers to sell your underwear. There are smaller powerhouses with fewer fans and cheaper rates.