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Even though digital advertising is common now, many local groups and people still use signs to get the word out. From store signs to road signs to yard signs to stickers on cars, great signs help people see them.

After a global drop, the US sign business is now worth $14 billion and doing well. You could start your own sign business, even from home, and compete for a piece of the growing market while providing a useful service.

But you will need to learn how to start and run a business before you can get started. You’ll learn everything you need to know in this step-by-step guide, and then you’ll be ready to launch your successful sign business.

Step 1: Find Out if this is the Right Business for You?

Positives Vs Negatives

Costs to make signs are low, so there are big profit margins.
Flexibility: Work from home and make your own hours.
Large market: The number of people starting their own businesses is at an all-time high, which means there are a lot of people who might be interested in buying your product.
Learning Path: Find out how to use the tools for making signs.
Sign-making tools are expensive, so you’ll need to put money into them.
  • The size and growth in the past The sign business in the United States was worth $14 billion in 2021, after five years of slow growth.
  • Development guess – The US sign business is expected to grow in a quiet way over the next five years.
  • Number of organizations: In 2021, there were 29,345 sign organizations working in the US.
  • In 2021, 95,305 people in the United States worked in the sign business.

Cost of Starting Sign Business

Starting costs for a sign business run from $7,300 to $17,000. Costs include hardware, a PC, and graphic code for signs.

You can take online print production classes at sites like Udemy to learn some of the best ways to make signs.

Investment Items:

  • Sign plotter
  • PC
  • Visual depiction programming
  • Substrates

Is Sign Business Profitable?

The cost of signs will depend on the materials used and the amount of time it takes to make it. A street sign might cost $50 on average, so if you don’t outsource bigger shop signs, this will probably be your biggest market.

Based on these estimates, a normal deal will cost about $150, since clients will probably need more than one sign. After material costs, your profit margin should be around 70%.

During your best time, you could work from home and make 10 deals a week, earning $78,000 a year. Taking the 70% edge, this would mean that the gain would be $55,000.

As your reputation grows and you get repeat business, you could be doing 50 jobs a week. At this point, you’d rent a place to do business and hire people, which would cut your total income by about 30%. If you made $390,000 a year, you would make a great return of $117,000.

Entry Barriers

The only thing that will stop people from entering will be a competitive market.

Step 2: Create a Strategy

Identify a Gap

Research sign companies in your area and online to look at their products, prices, and customer reviews. You want to fill in a gap in the market. For instance, there might not be a yard card business or a sign-making business that also makes stickers in the local market.

This could kick off your word-of-mouth advertising and bring in customers right away.


The signs you make will depend on what your sign-making tools can do. You could also hire someone else to make some signs, which would lower your earning margins.


How much a sign costs will depend on your spending and work. You should aim for a gold edge of around 70% when you’re working alone.

When you know your costs, you can use this mini-calculator to figure out your raise and final price tags. Keep in mind that the starting prices should be able to change if the market needs it.

Target Market

Your target group will mostly be businesses. You can connect with them on LinkedIn or find them on Google or Cry and call them right away.


In the beginning, you might want to start your business from home to save money. But as your business grows, you will probably need to hire people for a range of jobs and maybe rent a sign shop or production center. You can find office space to rent in your area on sites like Craigslist, Crexi, and Moment Workplaces.

If you’re looking for a commercial place, you might want to follow these basic rules:

  • The place is central and can be reached by public transportation. 
  • The area is well-ventilated and gets a lot of natural light. 
  • The lease can be renewed if your business grows. 
  • It can be used right now and doesn’t need any big fixes.

Step 3: Write a Business Plan

Every firm need a plan. This will serve as a manual to help your business through the launch process while staying focused on your core objectives. A business plan also helps potential partners and investors understand your firm and its vision:

  • Executive Summary: A brief review of the full business plan that should be produced when the plan is completed.
  • Business Overview: An overview of the company’s vision, mission, ownership, and corporate goals.
  • Product and Services: Describe your offers in depth.
  • Market Analysis: Conduct a SWOT analysis and evaluate market trends such as variations in demand and development possibilities.
  • Analyze your top rivals, analyzing their strengths and flaws, and compile a list of the benefits of your services.
  • Deals and Advertising: Develop strategies for sales, marketing, and promotion by analyzing your company’s unique selling propositions (USPs).
  • Team of Management: An overview of the management team, including a corporate hierarchy and information about their roles and professional backgrounds.
  • Plan of Operations: The procurement, office location, key assets and equipment, and other logistical details of your company’s operational plan are included.
  • Plan for finances: Three years of financial planning, including estimates of profit and loss, cash flow, break-even analysis, and startup costs.
  • Appendix: Incorporate any extra monetary or business-related archives.

Step 4: Create a Marketing Plan

Some of your business will come from people who walk by or find you online, but you should still spend money on advertising. Getting the word out is especially important for new businesses because it will bring in more customers and make people more familiar with the brand. 

Once your website is up and running, link it to your social media accounts. Social media is a great way to promote your business because you can make posts that are interesting and sell your goods.

  • Facebook is a great place to run paid ads because you can target specific groups, like guys under 50 in the Cleveland area. 
  • Instagram has the same benefits as Facebook, but it’s for a different crowd.
  • Website: Search engine optimization (SEO) will help your website show up higher in relevant search results. This is a key part of getting more sales. Make sure your site has clear calls to action. Change the size, color, and placement of calls to action like “Book Now” to get a lot more people.
  • Google and Yelp: Getting a mention on Yelp and Google My Business can be very important for getting people to know about your business and buy from you.
  • Signage: Decorate your website with signs that stand out.
  • In-Person Sales: Give your signs to shops in the area.
  • Post a video – Post a video about your goods and services. If you use fun, it may go viral!
  • Newsletters and email marketing: Send regular emails to customers and possible buyers. Make them yours.
  • Start a blog – Create a blog and post regularly. Change up your content and offer it on different sites.
  • Paid marketing through online entertainment: Choose sites where your target market hangs out and do targeted advertising.
  • Tributes: Have clients write about how your signs helped them.