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Do you want to know how to establish a sunglasses line?
Because it’s definitely one of the best ecommerce companies you can start online, which is a good thing. If you’re a first-time ecommerce entrepreneur, this is excellent news for you, since it will increase your chances of success by a factor of two over other concepts.
I’ll explain why later, but be assured that you’ve arrived to the correct location.
In this post, we’ll go over everything you need to know about starting a new eyewear brand from the ground up, including how to plan, launch, and expand your business. The expenditures associated with it, as well as all of the marketing processes necessary to actually sell the goods, are included in this figure.
So let’s get this party started…
Is it possible to make money selling sunglasses?
This is fantastic news!
To establish an ecommerce company selling sunglasses, you will have an extremely successful venture.
It’s impossible to predict if you’ll be able to establish a 7-figure sunglasses business unless you try it, but when it comes to real profit margin per unit, there are few categories that can compete with sunglasses in terms of profitability. In reality, there is a sector where margins may reach as high as 80%, which is simply insane considering the fact that most people would presume it is a low margin firm.
When you consider that ecommerce must have a profit margin of at least 70% in order to be a viable distribution channel, sunglasses are an excellent product to sell on the internet. As a result, your chances of building a prosperous sunglasses brand in general are increased.
What is the approximate cost of launching a sunglasses line?
When it comes to costs, there are two things to be concerned about.
Minimum cost per unit of production
The cost per unit is the amount of money it costs to produce one pair of sunglasses. This is going to be mostly influenced by the materials that you choose to work with. This implies that launching a high-end sunglasses brand will be more expensive than launching a low-cost sunglasses line.
This is extremely dependant on the manufacturing company you’re dealing with, as well as whether you’re going to create a private label or a personalized pair of sunglasses for your customers.
It is feasible to start with a lower price or a higher price depending on how you balance the two most important variables.
Just remember to keep your profit margins in mind when you’re calculating your expenses.
What Is the Process of Making Sunglasses?
When learning how to establish a sunglasses brand, one of the first major obstacles you’ll have to face is the manufacturing process. Fortunately, it is not too complex.
First and foremost, you want to know the specifications of your eyewear.
What exactly are you attempting to market in the first place? Who are the sunglasses intended for? What is it composed of, exactly? What are their physical characteristics? Is there anybody else who makes the same thing as you? Whether you can private label it or whether it needs bespoke production, the answer is important.
Basically, the more you know about your product, the simpler it will be to choose a manufacturer for your business.
The rest is a simple matter of searching on Google.
And then you have to narrow down the manufacturers that seem to be promising based on all of the information available on their website.
Inform your shortlist of prospective manufacturers as soon as you have compiled it!
If they offer you with their phone number, you should contact them as soon as possible. Emailing them is also an alternative if you don’t want to call. If at all feasible, once you’ve emailed them, follow up with a phone call to confirm your correspondence. All in all, it is significantly more efficient and provides the flexibility to ask more difficult questions that need more intricate responses.
Once you’ve confirmed that all of the information are correct, place your first purchase!
What is the best way to start my own sunglasses company?
When studying how to establish an eyewear business, this is unquestionably the most critical question to consider. Here’s how I’d go about it if I were to establish my own business…
Because of the huge profit margins in eyewear, there are two primary options.
Constructing a small, but devoted audience
Profitability of the first acquisition is the primary focus.
This involves launching any sort of media, such as a blog, a YouTube channel, a TikTok channel, or an Instagram account. Anywhere I can establish a free organic audience is a good place for me.
Most importantly, however, it would be primarily concerned with fashion and eyewear as a whole.
. Because you should budget 6 months of production time for every product, you have 6 months to establish a small, but dedicated following of prospective purchasers. The best part is that it is completely free.
Once I’ve established a brand, I’ll concentrate on selling sunglasses solely to that company.
Ideally, I’d want the first 1,000 or so purchases to come from my mailing list, but that’s not always possible. If not, then whatever the bare minimum is that would allow you to break even on your first batch. This will not only authenticate your brand, but it will also provide you with the funds you need to continue developing.
Pixel data, customer list, and sales data are all included in this category.
Take what you’ve learned so far from selling your product to your organic audience and apply it to selling your product to a sponsored audience. For example, you may have discovered that you can raise the price while still selling successfully. Let’s say you now have 1,000 clients that you can utilize to form a limited liability company. To be honest, simply understanding why someone didn’t purchase your sunglasses would be a game changer in itself.
When you combine this with the huge profit margins of sunglasses, you’re on your way to victory.
The above statement is especially true if your sunglasses cost more than $60.00.
Having said that, I would not stop there. I’d want to take all of this information and use it to further my public relations efforts. As a result, start compiling a Dream 100 list of reporters and influencers to whom you may also provide free sunglasses. You don’t need the assistance of everyone. Just enough to cover the costs of your free gifts as well as the marketing materials you can now promote via Facebook advertisements.
And, while all of this is going on, you’re still building up your organic following. This creates a flywheel effect, in which organic drives PR and paid drives organic. Now, all you have to do to get from having no sales to having $1MM in sales is to continuously modifying those three elements until they are effective at scale.