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Most companies, large and small, have a website. With 17 million new businesses predicted to open in the United States by 2022, web design will undoubtedly be in high demand. It’s currently a $11 billion market, so establishing a web design firm may be a wonderful way to assist new businesses get started while also generating money. 

However, careful preparation and execution, as well as business understanding, are required. Fortunately, this step-by-step book is jam-packed with all of the business advice and insights you’ll need to get started constructing your path to success.

Step 1: Find Out if this is the Right Business for You?

Positives Vs Negatives

Excellent pay – earn around $75 each hour
Work from home on your own terms.
Simple to learn — There are several online web design courses accessible.

Low entry barriers produce a competitive market.
Changing Technology – As technology advances, it need continued education.

  • IBISWorld estimates the US web design services sector will be valued $11 billion in 2022.
  • Growth projections show that web development and web design will continue to increase at a 13% annual rate until 2030.
  • Number of firms – Nearly 27,000 businesses in the US offer web design services.
  • Employees – Over 40,000 individuals are employed by web design service firms in the United States. 

Cost of Starting a Web Design Business

A web design firm might cost between $2,000 and $7,500 to start. The low end implies you already own a computer, whereas the high end includes PC purchase. 

Is Starting a Web Design Business Profitable?

A web designer’s hourly fee is $75. Because there would be little continuing expenditures, your profit margin should be about 90%.

You may work 30 hours per week for the first year or two, earning approximately $120,000 per year. If the margin is 90%, this would result in a profit of more than $100,000. As your reputation grows and you begin to receive recommendations, you may be able to find employment that demands 120 hours per week. You’d rent a commercial location and recruit workers, including additional web designers, at this point, cutting your margin to 30%. You’d generate a handsome profit of roughly $140,000 on an annual revenue of around $470,000.

Entry Barriers

  • Gaining solid web design knowledge and expertise
  • Standing out from a crowded market

Step 2: Create a Strategy

Identify a Gap

Examine web design companies’ offerings, pricing, and client reviews. You’re aiming to fill a market void. For example, perhaps the market lacks a web design firm that specialized in websites for online service providers, such as online tutoring or online personal training. This might kickstart your word-of-mouth marketing and immediately attract clients. 


  • White Room
  • Color Plan
  • Individual Typography
  • Content Structure
  • Easy Navigation
  • Design for mobile devices
  • Experience that is easy to use
  • Engaging CTAs
  • Visuals That Are Appealing
  • Elements That Help Your SEO


The average hourly rate for web design is $75. SEO services may cost up to $150 per hour and web development can cost up to $200 per hour. Because your continuing costs will be minimal, you should aim for a profit margin of 90%.

Once you’ve determined your costs, you can use this profit margin calculator to figure out your mark-up and ultimate pricing point. Keep in mind that the pricing you use at launch should be subject to modify if the market warrants it.

Target Market

Your primary audience will be small company owners. You may find them on LinkedIn and Yelp! Use Google Maps, then get in touch with them.  


To cut costs in the early stages, you may choose to manage your business from home. However, if your company expands, you will most likely need to hire employees for various tasks and may need to rent an office space. Sites like Craigslist, Crexi, and Instant Offices can help you find business space for rent in your neighbourhood.

When selecting a business facility, you should consider the following guidelines:

  • A central position that is easily accessible by public transportation
  • Natural light and ventilation
  • Lease that is flexible and may be extended as your business grows
  • Ready-to-use area that requires no substantial upgrades or repairs.

Step 3: Write a Business Plan

Every company need a strategy. This will serve as a manual to help your business through the launch process while keeping you focused on your primary objectives. A business plan also helps potential partners and investors understand your company’s mission and vision:

  • Executive Summary: A brief summary of the full business plan that should be produced when the plan is completed.
  • Business Overview: A description of the organization, including its vision, mission, ownership, and corporate goals.
  • Product and Services: Provide detailed descriptions of your offers.
  • Market Analysis: Conduct a SWOT analysis to evaluate market trends such as variances in demand and development potential.
  • Analyze your top rivals’ strengths and shortcomings, then produce a list of the benefits of your services.
  • Sales and marketing: Investigate your company’s unique selling propositions (USPs) and create sales, marketing, and promotional plans.
  • Management Team: A summary of the management team’s functions and professional backgrounds, as well as a corporate hierarchy.
  • Procurement, office location, critical assets and equipment, and other logistical aspects are all part of your company’s operating strategy.
  • Financial Plan: A three-year financial plan that includes initial expenses, a break-even analysis, profit and loss predictions, cash flow, and a balance sheet.
  • Include any extra financial or business-related papers as an appendix.

Step 3: Create a Marketing Plan

While internet visits will generate some of your revenue, you should still engage in digital marketing! It is extremely vital for new businesses to spread the word since it increases consumer and brand recognition. 

After you’ve launched your website, connect it to your social media profiles and vice versa. Because you can generate compelling posts that sell your items on social media, it is an excellent tool for promoting your business:  

  • Facebook: A fantastic paid advertising network that allows you to target certain demographics, such as males under the age of 50 in the Cleveland region. 
  • Instagram has the same advantages as Facebook, but with a different target demographic.
  • Website: SEO will help your website rank higher in relevant search results, which is critical for driving sales. Make certain that your website’s calls to action are optimized. Experiment with the wording, color, size, and location of calls to action like “Schedule Now.” This has the potential to dramatically increase sales. 
  • Google and Yelp: Getting listed on Yelp and Google My Business can be critical to creating awareness and consumers for businesses that rely on local clients. 

Kickstart Marketing

Increase awareness of your services and promote your brand by utilizing your website, social media presence, and in-person events. Here are some ideas: 

  • Signage – Put up eye-catching signage at your store and website.
  • In-Person Sales – Offer your web design services to local businesses.
  • Post a video – Post a video about your web design services.
  • Email marketing/newsletter – Send regular emails to customers and prospects. Make them personal. 
  • Start a blog – Start a blog and post regularly. Change up your content and share on multiple sites.
  • Seek out referrals – Offer incentives to generate customer referrals to new clients. 
  • Paid ads on social media – Choose sites that will reach your target market and do targeted ads.
  • Pay–per-click marketing – Use Google AdWords to perform better in searches. Research your keywords first.
  • Do a webinar – Share your web design expertise online with a video seminar.
  • Testimonials – Display client testimonials regarding how your website design aided them.