(+1) 9784800910, (+44) 020 3097 1639 [email protected]
Select Page

Executive Summary

Your executive summary is the first part of your business plan, but you usually write it last because it’s a summary of all the important parts.

The purpose of your Executive Summary is to quickly grab the reader’s attention. Tell them what kind of business you have with box trucks and how things are going. For example, are you a new business, do you want to grow your box truck business, or do you run box truck businesses in more than one market? Next, give a quick summary of each part of your plan. For example, you could give a brief overview of the business of box trucks. Talk about what kind of business you run with your box truck. Detail your direct competitors. Describe your ideal customers. Briefly describe your marketing plan. Find the key players on your team. And tell us how you plan to handle your money.

Company Analysis

In your business analysis, you’ll say what kind of box truck business you run.

For instance, you could use a box truck to run one of the following businesses:

  1. Moving van box truck: This kind of box truck company helps people, families, and businesses move their belongings from one place to another.
  1. Delivery box truck: This kind of box truck company helps people or businesses get things to a certain place. This could include things like furniture, food, or even some animals.
  1. Junk removal box truck: This type of box truck company uses its box truck to haul trash and unwanted items to a dumpster, a place where people can donate them, or the closest place to throw them away. This type of box truck business is needed to clean out homes or businesses.

In the “Company Analysis” section of your business plan, you need to explain what kind of box truck business you will run and give some background information about it.

Be sure to answer questions like:

  • When and why did you start your business?
  • What big steps have you taken so far? Milestones could be things like serving X number of clients, getting Y number of good reviews, etc.
  • Your legal structure. Do you have an S-Corp set up for your business? An LLC? A one-person company? Tell us about your justice system.

Industry Analysis

In your industry analysis, you need to describe the box truck industry as a whole.

This might seem useless, but there are more than one way to use it.

First of all, learning about the business of box trucks gives you information. It helps you understand the market better.

Second, market research can help you come up with a better plan, especially if it shows you market trends.

Doing market research is also a good way to show your readers that you know what you are talking about. This is what you do by doing your research and putting it in your plan.

In the industry analysis part of your box truck business plan, you should answer these questions:

  • How much money does the business of box trucks bring in?
  • Is the market getting smaller or bigger?
  • Who are your biggest market competitors?
  • Who are the most important suppliers in the market?
  • What kinds of changes are happening in business?
  • How do you think the business will grow over the next 5–10 years?

How large should the market be? That is, how many box trucks could your business sell? You can get this number by figuring out how big the market is in the whole country and then applying that number to the people in your area.

Customer Analysis

In the customer analysis section of your business plan for a box truck, you should explain who you serve or who you hope to serve.

Customer segments include people, families, and businesses that need to move their goods and/or inventory.

As you might guess, the type of box truck business you run will depend a lot on the type(s) of customers you choose. Different marketing campaigns would get different responses from companies and individuals, for example.

Try to figure out who your ideal customers are by looking at their demographics and how they think and feel. In terms of demographics, you should talk about your customers’ ages, genders, locations, and levels of income.

Psychographic profiles can tell you what your customers want and need. The better you know and define these needs, the easier it will be to get customers and keep them.

Competitive Analysis

In your competitive analysis, you should find out who your direct competitors are and then focus on them.

Box trucks made by other companies are their direct competitors.

Customers can also buy from indirect competitors instead of direct competitors. This includes companies that use box trucks like FedEx, UPS, and the US Postal Service, as well as bike services, hauling companies, and so on.

You should talk about the other box trucks that are your direct competition. Box truck companies close to you will probably be your biggest rivals.

Give an overview of each of their businesses and a list of their strengths and weaknesses. You won’t know everything about your competitors unless you have worked for one of them. But you should be able to learn important facts about them, like:

  • What do they do to drive their box trucks?
  • Where do they make a living?
  • What is the price range (high, low, etc.)?
  • What are their strengths?
  • What do they not do well?

Try to answer the last two questions from the point of view of your customers. Don’t be afraid to ask customers of your competitors what they like and dislike about them.

The last part of your competitive analysis is to list the ways you are better than your competitors. For example:

  • Do your box trucks have more supplies than your competitors’?
  • Will your box trucks offer services that your competitors don’t?
  • Will you be able to deliver faster?
  • Will you give your customers better service?
  • Your prices will be better, right?

In this part of your plan, you should think of ways you can do better than your competitors and write them down.

Marketing Plan

Usually, a marketing plan has four parts: the product, its price, where it will be sold, and how it will be promoted. In your marketing plan for a business involving a box truck, you should:

Product: In the product section, you should write again about the type of box truck company you talked about in your Company Analysis. Then, explain in detail what you will be selling. Do you offer more than just box truck services, for instance? Do you offer GPS tracking, service 24 hours a day, 7 days a week, communication with clients, and other services?

Price: List your prices and how they compare to those of your competitors. In your marketing plan, the “product” and “price” sections are mostly about the services you offer and how much they cost.

Place: This is where your company’s box trucks are based. Write down where you are and how your position will affect your success. For example, is your box truck business close to a warehouse district, an office complex, a busy neighborhood, a city, etc.? Talk about why your place might be the best one for your customers.

Promotions: The section on promotions is the last part of your plan to market your box truck. Here, you’ll list how you’ll bring customers to your business (s). Here are some ideas for how to promote your business:

  • Putting up ads in newspapers and magazines in the area
  • Flyers
  • Billboards
  • Commercials
  • Social media advertising
  • Local radio advertising

Usually, a marketing plan has four parts: the product, its price, where it will be sold, and how it will be promoted. In your marketing plan for a business involving a box truck, you should:

Product: In the product section, you should write again about the type of box truck company you talked about in your Company Analysis. Then, explain in detail what you will be selling. Do you offer more than just box truck services, for instance? Do you offer GPS tracking, service 24 hours a day, 7 days a week, communication with clients, and other services?

Price: List your prices and how they compare to those of your competitors. In your marketing plan, the “product” and “price” sections are mostly about the services you offer and how much they cost.

Place: This is where your company’s box trucks are based. Write down where you are and how your position will affect your success. For example, is your box truck business close to a warehouse district, an office complex, a busy neighborhood, a city, etc.? Talk about why your place might be the best one for your customers.

Promotions: The section on promotions is the last part of your plan to market your box truck. Here, you’ll list how you’ll bring customers to your business (s). Here are some ideas for how to promote your business:

  • Putting up ads in newspapers and magazines in the area
  • Flyers
  • Billboards
  • Commercials
  • Social media advertising
  • Local radio advertising

Operations Plan

You wrote about your goals in other parts of your business plan. In the operations plan, you talk about how you’ll reach those goals. There should be two different parts to your operations plan.

Everyday short-term processesInclude everything you need to do to run your box truck business, such as cleaning the box truck, fixing any mechanical problems it might have, filling it up with gas, advertising, and letting clients know where the box truck is and what’s going on.

Long-term goals are the steps you plan to take to get there. These dates could be things like when you hope to get your XXth client or when you hope to make $X. It could also be when you want to open a new branch of your box truck business.

Management Team

You need a strong management team for your box truck business to show that it can be successful. Show the backgrounds of your key players, with a focus on the skills and experiences that prove they can help a company grow.

You or someone else on your team should have driven box trucks before. If so, talk about what you’ve learned and what you’ve done. But you should also talk about any business experience you have that you think will help your business do well.

If you don’t have a strong enough team, you might want to put together an advisory board. A board of advisors could have anywhere from 2 to 8 members. These people would help you with your business as mentors. They would answer questions and give planning tips. If you need to, look for advisory board members who have run a box truck business or who have connections to many professional groups that use box trucks often.

Financial Plan

Your 5-year financial plan should include your 5-year financial statement. For the first year, it should be broken down monthly or quarterlyly, and after that, it should be done annually. Your financial statements include your income statement, your balance sheet, and your cash flow statement.

Income Statement: Most people call an income statement a P&L, which stands for profit and loss. It shows how much money you made and how much it cost you, so you can see if you made a profit.

When making your income statement, you have to make some assumptions. For example, will you only take on one new client at a time, or will you take on several new clients at the same time, each with their own box trucks and drivers? How much will sales increase each year? 2% or 10%? As you might expect, the assumptions you make will have a big impact on your business’s financial projections. Do as much research as you can to try to find facts that support what you think.

Balance sheets: show what your assets are and what you owe. Balance sheets may have a lot of information on them, but try to focus on the most important parts. For example, if you spend $50,000 setting up your box truck business, you won’t start making money right away. Instead, it’s an asset that you hope will bring in money for years to come. Also, a check from a bank for $50,000 doesn’t have to be paid back right away. You’ll have to pay that back over time instead.

Cash Flow Statement: Your cash flow statement will help you figure out how much money you need to start or grow your business and make sure that you never run out of money. Most business owners and entrepreneurs don’t know that you can make money and still go bankrupt if you run out of cash.

Don’t forget to include some of the most important costs of starting or growing a box truck business in your Income Statement and Balance Sheet, such as:

  • What do box trucks cost?
  • Gas prices and other costs
  • Payroll or salaries paid to employees
  • Commercial insurance
  • Fees and permits
  • Legal expenses