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Executive Summary

Your executive summary is the first part of your business plan, but you usually write it last because it’s a summary of all the important parts.

The purpose of your executive summary is to quickly grab the reader’s attention. Tell them what kind of dog breeding business you own and how things are going. For example, are you a new business, do you have a dog breeding business that you want to grow, or do you have a well-established dog breeding business that you want to sell?

Next, give a quick summary of each part of your plan.

  • Next, give a quick summary of each part of your plan.
  • Briefly describe the dog breeding business.
  • Talk about your dog breeding business.
  • Detail your direct competitors. Describe your ideal customers.
  • Briefly describe your marketing plan. Find the key players on your team.
  • Describe in general terms how you plan to handle your money.

Company Overview

In your business summary, you will talk about what kind of dog breeding business you have.

For example, you could focus on one of the following kinds of dog breeding businesses:

  1. Popular breed: This kind of dog breeder focuses on breeding popular breeds like Siberian Huskies or French Bulldogs.
  1. Pet stores: This kind of dog breeder might raise one or more types of dogs to sell to pet stores, which will then sell them to the general public.
  1. Showdog breeds: This type of breeder focuses on making purebred dogs for dog shows.

In the company overview, you need to say what kind of dog breeding business you will run and give some background on the business.

Include answers to things like:

  • When and why did you start your own business?
  • What are the most important steps you’ve taken so far? Milestones could be things like serving X number of customers, selling X number of dogs, making X dollars in sales, and so on.
  • Your legal stuff: Do you run your business as an S-Corporation? An LLC? A business with just one person? Tell us about your legal structure.

Industry Analysis

In your industry or market analysis, you have to give an overview of the dog breeding industry.

Even though this seems useless, it can be used in more than one way.

First, you’ll be smarter if you learn about the dog breeding business. It helps you understand the market better.

Second, market research can help you come up with a better plan for marketing, especially if you use it to find market trends.

The third reason is to prove to your readers that you know what you are talking about. You do that by doing the research and putting it in your plan.

In the industry analysis part of your business plan for breeding dogs, you should answer these questions:

  • How much money can be made by having dogs?
  • Is the stock market going up or down?
  • Who are your biggest competitors on the market?
  • Who are the main sellers in the market?
  • What are the changes in the field?
  • How quickly do experts think the industry will grow in the next 5–10 years?
  • What matters is how big the market is. That is, how big could the market be for your dog breeding business? You can get such a number by figuring out how big the market is in the whole country and then applying that number to the number of people in your area.
  • What matters is how big the market is. That is, how big could the market be for your dog breeding business? You can get such a number by figuring out how big the market is in the whole country and then applying that number to the number of people in your area.

Customer Analysis

In the “Customer Analysis” section of your business plan, you should talk about who you serve or hope to serve.

Customer segments include people, schools, families, and corporations.

As you might expect, the type of dog breeding business you run will depend a lot on the type(s) of customers you choose. People would react to marketing campaigns differently than, say, businesses.

Try to figure out who your best customers are based on how they look and what they think. In terms of demographics, you should talk about the people you want to serve’s ages, genders, locations, and income levels.

Psychographic profiles explain what your ideal customers want and need. If you can understand and define these needs well, it will be easier to find and keep customers.

Competitive Analysis

In your competitive analysis, you should list both direct and indirect competitors for your business and then focus on the direct ones.

There are other businesses that breed dogs that are direct rivals.

Customers can buy other things besides your product or service that aren’t in direct competition with it. This includes places like animal shelters and stores that sell cats, birds, and rabbits where people can get a new dog. You should also mention this contest.

Give an overview of each competitor’s business and a list of their strengths and weaknesses. You won’t know everything about your competitors unless you’ve worked at one of their companies. But you should be able to find important information about them, such as

  • Who are the clients they work with?
  • What kind of business is it to breed dogs?
  • What are the prices (high, low, etc.)?
  • What are they really good at?
  • Why do they mess up?

Try to answer the last two questions from the customer’s point of view. And don’t be afraid to ask the people who buy from your competitors what they like and don’t like about them.

In the last part of your competitive analysis, you should list the ways you are better than your competitors. For instance:

  • Will you make your product easier for people to buy?
  • Will you sell or provide things that your rivals don’t?
  • Will you be nicer to your customers?
  • Will you make better prices?

In this part of your plan, you should think about how you will do better than your competitors and write those ideas down.

Marketing Plan

Usually, a marketing plan includes four parts: the product, the price, the place, and the promotion. In your business plan for breeding dogs, your marketing plan should include the following:

Product: In the product section, you should repeat the type of dog breeding business you talked about in your company summary. Then, explain what goods or services you will be selling. Like, do you sell Siberian Husky puppies, Rottweiler puppies, or mixed-breed puppies?

Price: Write down what you’ll be charging and how it compares to what your competitors are charging. In your plan, you list the products or services you offer and how much they cost in the “Products and Prices” section.

Place: This is where your business of breeding dogs is located. Write down where your business is and how it’s location will affect your success. For example, is your dog breeding business in a busy shopping area, an office district, a separate building, or your own home? Talk about why your website might be the best place for your customers.

Promotions: In the last part of your dog breeding marketing plan, you’ll explain how you’ll get potential customers to come to your place (s). Here are a few ways you could promote your business:

  • Advertise in local newspapers, radio stations, and/or magazines
  • Get in touch with sites
  • Distribute flyers
  • Engage in email marketing
  • Put ads on social networking sites
  • Improve your site’s SEO (search engine optimization) for specific keywords

Operations Plan

You wrote about your goals in other parts of your business plan. In your operations plan, you talk about how you will reach these goals. Your operations plan should have two different parts.

Everyday short-term processes include everything you have to do to run your dog breeding business, like answering phone calls, feeding and bathing dogs, cleaning the kennels, meeting with customers, collecting payments, etc.

Long-term goals are the things you want to accomplish in the future. These dates could be when you hope to get your Xth customer or when you hope to make $X in sales. It could also be when you want to move your dog breeding business to a new location.

Management Team

To show that your dog breeding business has a chance of being successful, you need a strong management team. Showcase the backgrounds of your key players, focusing on the skills and experiences that show they can help a company grow.

You and/or the people on your team should have had direct experience running businesses that breed dogs. If so, talk about your skills and experience. But you should also talk about any experience you have that you think will help your business succeed.

If your team is missing something, you may want to form an advisory board. A two-to-eight-person advisory board could help your business by giving advice. They would help answer questions and give suggestions about how to plan. If you have to, try to find members of your advisory board who have run a dog breeding business before.

Financial Plan

Your 5-year financial plan should include a monthly or quarterly breakdown for the first year, then an annual breakdown after that. Your income statement, balance sheet, and cash flow statement are all parts of your financial statements.

Income Statement

Your 5-year financial plan should start with a monthly or quarterly breakdown for the first year, then switch to an annual breakdown for the next four years. Your financial statements include your income statement, your balance sheet, and your cash flow statement.

Income Statement

A more common name for an income statement is a P&L, which stands for “Profit and Loss.” It shows how much money you made and then subtracts how much you spent to show if you made a profit.

To make your income statement, you need to make some assumptions. For example, do your dogs have an average of 20 puppies a year, and do you sell each puppy for $1,000? And will sales grow each year by 2% or 10%? As you might expect, the assumptions you choose will have a big impact on the financial forecasts for your business. Try to find out as much as you can about your assumptions to see if they are true.

The Balance Sheet

Balance sheets show what you own and what you have to pay back. Balance sheets can have a lot of information, but try to get down to the most important parts. For example, if you spend $50,000 on building up your dog-breeding business, you won’t start making money right away. Instead, it is an asset you can use to make money for years to come. Also, you don’t have to pay back a $50,000 check right away if someone gives it to you. You will have to pay that back slowly instead.

Flow of Cash Statement

Your cash flow statement will help you figure out how much money you need to start or grow your business and make sure that you never run out of cash. Most business owners and entrepreneurs don’t realize that you can make money and still go bankrupt if you run out of money.

Make sure to include some of the most important costs of starting or growing a dog breeding business on your Income Statement and Balance Sheet.

  • The price of kennel equipment and supplies
  • Payroll or salaries given to workers Insurance for businesses
  • Taxes
  • When you start a new business, you will also have to pay for legal fees, permits, computer software, and equipment.