Table of contents
- PART A: FORMALIZING AND ESTABLISHING ENTERPRISE
- BUSINESS PLAN (PART B)
- 1.0 This page serves as an introduction to the site
- Business Environment
- 2.0 Summary of findings
- 3.0 An examination of the environment and the industry
- 4.0 Business Description
- APPENDIX 1: EQUIPMENT FOR THE OFFICE
- Personnel
- Founder and CEO, Mr. Solvason James
- Ms Mapacho Ichikael is the co-founder and vice-CEO of Mapacho Ichikael.
- MOBILAW presently employs me as a Web designer and technical supervisor.
- Production schedule
- Criteria for Law Problems
- Messaging through text
- Payments made over the internet
- Updates
- Membership
- Suggestions
- Forum
- Equipment and machinery
- Suppliers’ names
- 6.0 Operation strategy
- 7.0 Marketing
- 8.0 Organizational strategy
- 10.0 Budgeting Plan
PART A: FORMALIZING AND ESTABLISHING ENTERPRISE
In order to start and establish a business, an entrepreneur must go through the following steps:
Make an assessment of yourself.
He/she must think about himself, understand and realize why (purpose) he wants to run a certain company, and know his talents before starting or expanding a specific firm.
Consider a business concept.
Following a self-evaluation, an entrepreneur will want to think or brainstorm in order to come up with a great company concept.
Carry out market research
Following the creation of a business concept, the next stage is to do market research on the concept in order to fully comprehend the business.
The company should be registered.
After the marketing research is completed and the findings are good, the entrepreneur may move through the company registration procedure, which MUST include BRELA and TRA in order to get the necessary legal licenses to operate a firm. This contains your tax ID number and your business certificate.
Create a business plan and work out the structure.
The next stage is to produce a business format that will offer a complete image of how the firm will operate, as well as obstacles and contingency plans for such a business. As a result, decide on the business structure that will be used. It may also be a single proprietorship, a partnership, a limited liability company, or a corporation.
In order to start and establish a business, an entrepreneur must go through the following steps:
Make an assessment of yourself.
He/she must think about himself, understand and realize why (purpose) he wants to run a certain company, and know his talents before starting or expanding a specific firm.
Consider a business concept.
Following a self-evaluation, an entrepreneur will want to think or brainstorm in order to come up with a great company concept.
Carry out market research
Following the creation of a business concept, the next stage is to do market research on the concept in order to fully comprehend the business.
The company should be registered.
After the marketing research is completed and the findings are good, the entrepreneur may move through the company registration procedure, which MUST include BRELA and TRA in order to get the necessary legal licenses to operate a firm. This contains your tax ID number and your business certificate.
Create a business plan and work out the structure.
The next stage is to produce a business format that will offer a complete image of how the firm will operate, as well as obstacles and contingency plans for such a business. As a result, decide on the business structure that will be used. It may also be a single proprietorship, a partnership, a limited liability company, or a corporation.
BUSINESS PLAN (PART B)
1.0 This page serves as an introduction to the site
Access to legal firms that can help the majority of Tanzanians achieve their goals is no longer assured. This is due to a variety of factors, including exorbitant pricing rates and a lack of legal experts to fulfill Tanzanians’ expanding expectations. MobiLaw Tanzania, which was founded in 2018, provides Tanzanians with skilled legal advice and answers.
Business name and address
MOBILAW
P.O. Box 1, Dodoma, TANZANIA
Phone number; +255 625 684 994
E-mail address; [email protected]
Solvason James
Name and address of Owners
Chief Executive Officer MobiLaw
P.O. Box 1
Dodoma, TANZANIA
Phone number; +255 683 389 270
E-mail address; [email protected]
Mapacho Ichikael
Vice Chief Executive Officer
MobiLaw
P.O. Box 1
Dodoma, TANZANIA
Phone number; +255 657 884 874
E-mail address; imapa[email protected]
Business Environment
MobiLaw is a service-oriented business that offers legal advice and answers based on trust. MobiLaw is a business partnership formed by two entrepreneurs who co-founded and control the company. The owners are fully accountable for the company’s growth and survival.
A financial statement is required.
The original capital of MobiLaw is TZS 250 million, with the owner contributing just TZS 150 million and expecting to get TZS 100 million from Barclays Bank. This sum of money will be utilized to cover all of the company’s key assets and obligations. This Barclays financial institution loan will be repaid in five years.
Confidentiality of report declaration
THIS DOCUMENT IS CONFIDENTIAL AND THE PROPERTY OF MOBILAW TANZANIA’S OWNERS. IT IS MADE AVAILABLE FOR THE USE OF THE PERSONS TO WHOM IT IS SENT. DIVULGATION OF ANY OF ITS CONTENTS WITHOUT THE COMPANY’S PRIOR WRITTEN CONSENT IS PROHIBITED.
2.0 Summary of findings
MobiLaw is a new company that aims to provide Tanzanians with Web-based legal services. MobiLaw allows organizations and individuals to communicate even when they are operating in faraway locations. The MobiLaw group is in charge of developing and maintaining the MobiLaw app’s regulatory services. Clients who use the MobiLaw app have access to the firm’s services 24 hours a day, 7 days a week.
The employer is determining market trends, client demands, and how best to meet those desires. MobiLaw plans to grow as a start-up employer specializing in web-based applications in the long term.
Mission
MobiLaw aspires to be the greatest, most efficient, and most well-known online legal help service..
Vision
Tanzanians will benefit from MobiLaw’s online legal aid.
3.0 An examination of the environment and the industry
MobiLaw was founded in 2018 with the goal of providing a Web-based application with features that allow users to communicate with operations at all times from anywhere in Tanzania. Solvason James and Mapacho Ichikaeli were originally co-founders of the firm.
Trends and the future view
For the first two years (every 350 days), the organization anticipates servicing fifty (50-60) consumers per day, with an increase of 83.33 percent in the number of new attorneys or advocates (5-6) each day. For the next three years, MobiLaw anticipates a steady gain in market share.
competitors’ analysis
In Tanzania, there is no web-based company with which MobiLaw will compete, although there is a similar provider built by TANLAP with Push service, it is mostly dependent on Tanlap’s unique phones. (Users must text “SHERIATZ” to the number 15195.) As a result, the employer is skilled in at least one of MobiLaw’s numerous aspects.
Segmenting your market
All users are Tanzanians over the age of 18 or those under the age of 18 who are accompanied by a guardian/parent. Users must be concerned with legal matters and have an internet connection. Instead of corporations or firms, the website will focus on individuals and small businesses.
Forecasts for the economy and the market
In Tanzania, just a few law firms now provide online-based services. These are the kinds of training facilities that don’t put much attention on tailoring services to individual demands.
4.0 Business Description
MobiLaw’s goal is to be the greatest, most environmentally friendly, and most widely used online regulatory assistance service. We have a unique opportunity related to the company’s website. Dodoma, Tanzania is the country’s capital and is located in the country’s central region. As Tanzania’s capital, the area is known for having legal concerns, which will help in the early months of operation.
Service
MOBILAW operates MobiLaw.org, a website that provides users with solutions to four significant Tanzanian regulatory issues. Land concerns, succession issues, marital issues, and domestic issues are all issues that need to be addressed. The website connects people and provides access to it 24 hours a day, seven days a week, no matter how far away they are. Following the analysis of legal strategies, After talking with family members and community people, the customer will be able to choose one of the on-hand recommendations or lawyers from a list after paying a charge. He or she will have the ability to contact a selected lawyer or make a recommendation for further assistance with a specific issue.
Size of the company
MobiLaw is a small commercial organization as defined by this category, with up to 50 workers and office equipment and personnel.
The office tools needed by MobiLaw are listed below, along with their descriptions.
prices
APPENDIX 1: EQUIPMENT FOR THE OFFICE
Personnel
Initially, the Organization wanted to start with six individuals as key figures in the company. These employees are solely responsible for the company’s day-to-day operations.
Entrepreneurial history
Founder and CEO, Mr. Solvason James
Mr. Solvason is now studying a Master of Laws (LL.M) in Human Rights Law at Ruaha Catholic University. He also has a BSc in Software Engineering from Dar es Salaam Institute of Technology. When he was studying for his Diploma, he began online sketching. He is also involved in a variety of software development, networking, and track production projects. As a web designer and technical supervisor, he is now working on his new company MobiLaw.
Ms Mapacho Ichikael is the co-founder and vice-CEO of Mapacho Ichikael.
Ms. Mapacho Ichikael is also a student at the Mbeya University of Technology, where she is studying a Bachelor of Science in Computer Science. She received images as a result of his extensive degree studies, talents in design, programming, networking, system repair, and maintenance. She’s a wonderful person.
MOBILAW presently employs me as a Web designer and technical supervisor.
Production schedule
Process of production Procedures for production and operation
Criteria for Law Problems
Customers will be able to choose/select legal concerns based on a set of parameters. This feature allows the customer to get assistance based on the parameters they choose. Through the Internet, users may reach out to legal specialists or advocates without delay. Documents may also be kept in one central location.
In a private mailbox, users will be able to send and receive emails. Users may get notifications and information about the service using the e-mail tool.
Messaging through text
Users will be able to get SMS messages based on the online application they are using. This feature will provide a selected legal practitioner or advocate with gained and widespread renown. In 5 days, users will be able to schedule an appointment.
Payments made over the internet
This feature will allow customers to pay for various services provided by the website using MobiLaw offers. It will allow consumers to pay their rates online in one place.
Updates
Users will be kept up to speed on particular regulatory concerns in Tanzania, such as the constitutional status, regulatory information, and remarks from the chief justice.
Membership
Users will be able to create and access their online accounts. They will utilize the money owing to communicate with other website users and to contact the services supplied.
Suggestions
This feature will allow users to provide comments on how to improve a functioning mission, as well as requests for additional services and the documentation of customer issues.
Forum
Customers will be able to categorize their opinions, disputes, or queries to one other or to specific individuals using this feature. One registered user, for example, may also question another registered user or a group of users.
Equipment and machinery
MobiLaw requires the following equipment, which is listed below along with their pricing. APPENDIX 2: OFFICE APPLICATIONS
Suppliers’ names
The workplace equipment for MobiLaw is scheduled to be delivered by ZOE INTERNATIONAL (T) LTD and Sai Office Supplies (T) Ltd at the corresponding expenditures listed in the business plan’s desk section 4. In addition, the machinery and equipment will be provided by I-Deal Office Supplies Limited, which is located at Bibi Titi – Mohammed Street in Dar es Salaam, at the costs shown in section five’s table.
6.0 Operation strategy
Description of the business’s operations
MobiLaw’s activities will be mostly performed online, with a web-based utility that provides its services online. Clients may access offers at any time through the internet, with access available 24/7 and even from a distance.
Order flow for services
MobiLaw is a law firm that specializes in web-based software that offers its services online. Customers may have access to offers at any time, with 24/7 access, even if they are a long distance away, through the internet.
Utilization of technology
We will employ the following Dynamic Communication Tools (DCTs):
Internet
Creating pages on social media sites such as Twitter, Facebook, Instagram, and blogs where people can leave comments, share ideas, and even ask questions about MobiLaw. We will also place advertisements on other websites that will connect to our page and function as advertisers.
Seminars and conferences for the industry
We will hold seminars and conferences to educate individuals on how to use the system.
To provide assistance on how to utilize our online carrier and to provide internet services.
Organizing live performances
The business will look for live TV shows to discuss MobiLaw, including how to utilize it and how people will be able to make calls, ask questions, and provide comments.
Services for mobile phones
The company needs assistance from mobile companies so that at least the MobiLaw pricing price feature will be one of the Mobile SIM service options for charging.
7.0 Marketing
strategy Pricing
MOBILAW will form cooperation with mobile networks such as Tigo-Pesa, Airtel-money, and M-pesa to administer their financial management systems. Customers will credit their money for internet site service via a commercial enterprise’s account for all of these services. Also, as a monthly payment for the website, they will contribute (5,000/=) for the attorneys’ or advocates’ services. In addition, the website will provide web page spaces for commercial (Ads) in the legal profession, with each place costing 10,000/= per month.
Promotion
As far as DCTs are concerned, the agency will ensure that advertising, marketing, and merchandising work in tandem with the advertising and marketing plan; this method expands the company’s market while simultaneously publicizing it.
Forecasts for products
For the first year of operation, the firm expects to generate $450,000/= from projected consumers (50). It also forecasts an increase in revenue from joined participants (lawyers/advocates) at a monthly rate of $5,000/=.
8.0 Organizational strategy
The summary organization structure is shown in the picture below: APPENDIX 3: STRUCTURE OF THE ORGANIZATION
Ownership structure
In terms of the partnership, the company is held by two persons.
Background information about the management team
Founder and CEO, Mr. Solvason James
Mr. Solvason James is now studying a Master of Laws (LL.M) in Human Rights Law at Ruaha Catholic University. He also has a BSc in Software Engineering from Dar es Salaam Institute of Technology. When he was studying for his Diploma, he began drawing web diagrams. He’s also concerned about his other projects, which include software development, networking, and music creation. He is presently working as a web designer and technical supervisor on his new project, MobiLaw.
Ms. Mapacho Ichikael, vice-CEO and co-founder
Ms. Mapacho is a BSc in Computer Science student at the Mbeya University of Technology. She graduated from his master’s program with skills in image design, programming, networking, device restoration, and maintenance. She is presently employed at MOBILAW as a Web fashion designer and technical supervisor.
Server technician, Mr. Frank Sasila
He earned a BSc in Computer Engineering from the University of Dar es Salaam. He is presently employed with MobiLaw as a service technician.
Ms. Roda Budodi is in charge of sales and marketing
Ms. Roda is a Bachelor of Accounting and Finance with Information Technology student at Ruaha Catholic University (BAFIT). She earned her bachelor’s degree with a double major in entrepreneurship and geography. She is employed by MobiLaw’s revenue and advertising division.
Legal Officer: Dr. Josephine Felician
She earned her Doctor of Philosophy (Ph. D) in Law from Ruaha Catholic University. She also has a first and second degree in law from the University of Iringa. She works with MobiLaw as a legal and information officer.
Server technician, Mr. Aloyce Makoi
He is also a student at Ruaha Catholic University, where he is studying Information Systems. He is now employed with MobiLaw as a service technician.
Risk Assessment
Evaluate the business’s SWOT analysis for flaws.
Strengths
MOBILAW knows that Tanzania has a population of almost 50 million people, but only 3 million people have access to the internet (by TCRA 2016 statistics). We want to expand our business throughout the nation in order to raise Tanzanian awareness of the services provided by the website and the internet in general. In addition, as previously said, we will provide additional points that will be more appealing to clients.
Weaknesses
Members at the bottom of the food chain (Lawyers or Advocates). Because Tanzania has a limited number of lawyers/advocates, the number of joining members in the future is expected to decline.
Few people in rural regions have access to the internet, which is an area that has long been plagued by legal issues.
Opportunities
MOBILAW differentiates itself as the only employer that provides online legal services. There is unlikely to be much competition. We make certain to provide services to firms other than men and women, such as partnerships, organizations, and corporations.
Threats
In Tanzania, just around 10% of MOBILAW’s customers have access to the internet; nevertheless, the remaining 90% want the service to be prioritized. One of MobiLaw’s top concerns is to understand how to aid the handicapped community.
Prepare a backup plan
MOBILAW is aware that it faces market risks. The following are the dangers:
Company that is only getting started
As a startup firm, MOBILAW is aware of the risks in the market, and it will make every effort to extend its journey in order to achieve a key goal: profit.
Security
Security is a major concern, and the company is well aware of cybercrime and privacy concerns. It will make sure that when it comes to managing customer accounts and their privacy, security comes first.
Market
In Tanzania, an employer is putting in a lot of effort to improve its market focus. In the first year of its existence, the firm is looking to broaden its focus.
10.0 Budgeting Plan
The financial strategy for MobiLaw Tanzania is as follows.
Income statement template
APPENDIX 4: Profit and Loss Statement
MobiLaw Tanzania’s income statement (for the first year) is shown in the table below.
APPENDIX 5:Projections of Cash Flow
MobiLaw Tanzania’s cash flow estimates are shown in the table below.
APPENDIX 6: Formalized balance sheet
The balance sheet for MobiLaw Tanzania is shown in the table below.
Funding source and application
The table below shows where the funding for MobiLaw Tanzania came from and how they were used.
APPENDIX 7: FUNDING SOURCES
APPENDIX 1: PRICES OF OFFICE EQUIPMENT
| Photocopiers | 300,000/= |
| Light fixtures | 300,000/= |
| Office Desks | 200,000 /= |
| Office Chairs | 100,000 /= |
| Stationeries | 100,000/= |
| Telephone systems | 1,000,000/= |
APPPENDIX 2: Office’s equipment price list
| Servers, computers and accessories | |
| Servers X 2 | 2,000,000/= (1,000,000 X 2) |
| Computers X 6 | 3,600,000/= (600,000 X 6) |
| Switches X 3 | 90,000/= (30,000 X 3) |
| UTP cables (20 meters) | 6000/= (300 X 20) |
| Total | 5,696,000/= |
| Internet Service Provider | 300,000/= |
| Phone Lines | 50,000/= |
| Software | 200,000/= |
APPENDIX 7: Funding sources and applications
| AMOUNT | SOURCE | |
| 150,000,000 | Founders | |
| 100,000,000 | A loan from Barclays Bank |
SWOT ANALYSIS (APPENDIX 8)
The SWOT Analysis framework enables a company to understand both external and internal strategic variables. Strengths and weaknesses are internal elements, while opportunities and threats are external strategic considerations.
STRENGTHS
Expert programming knowledge
Remotely delivered innovative service
WEAKNESSES
Cash flow that is unreliable
a poor brand name
WITH A HIGH-COST STRUCTURE
OPPORTUNITIES
Technology advances at a breakneck pace.
Growth of the market
Customer requirements that have not been met
THREATS
Competitors have more marketing channels than you do.
Competition’s price battles
Financial support that isn’t sustainable
Development of Information Technology
Appendix 9: Procedures for forming and formalizing a business
Step 1: Assess yourself;
Step 2: Consider a business concept
Step 2: Conduct market research.
Step 3: Register the company.
Step 4: Writing a business strategy
Step 5: Start a company.
Step 6: Grow the company
Step 7: Hire staff;
Step 8: Expand your company
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