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SUMMARY EXECUTIVE

Our company is committed to delivering customers a diverse selection of mobile phones while maintaining a high level of customer satisfaction by providing exceptional service, high-quality products, and a pleasant atmosphere at a fair price/value ratio. We’ll also maintain a happy, equitable, and forward-thinking working environment.

Mission Statement

 Customers must be able to order things on demand, and their satisfaction must be guaranteed.

“Your search ends here!” says our motto.

“Roar Mobile Stores” is seeking additional loan funding to assist us in reaching our objectives. This loan will be repaid from the firm’s cash flow, and it will be secured by the assets of the company and guaranteed by the owners’ character, competence, and personal guarantees.

Success Hints

In our industry, the following factors are critical to success:

* Where is it?

Customers will appreciate having a convenient location.

* Convenience:

presenting a diverse choice of items in one location, as well as longer business hours

ANALYSIS OF THE SECTOR

Analyze the Mobile Market

The mobile phone industry, which includes both manufacturers and service providers, is divided into the following categories:

Economic Indicators with the Most Influence

1. Size of the Market

Aside from the Internet, one of the fastest-growing industries is mobile phones. Cell phones have experienced major changes, and their global market has grown. Since 1994, the number of wireless phones and associated devices in use in the US has increased from 24 million to over 182 million, with 162 million mobile phone users in the US alone.

The cell phone business is rapidly expanding as a result of today’s ever-evolving technology and innovation in updating mobile phones. Today’s society is founded on cutting-edge technology, and everyone attempts to keep up with the newest advancements. The mobile phone industry is growing because it has become necessary. Parents are purchasing phones for their adolescents so that they can communicate in an emergency, and cellphone carriers have made it easier to add users to existing contracts. Carriers are more successful in convincing parents to include their teens in their plans. The number of clients and the size of the worldwide market both rise as a result of this.

2. Competitive Rivalry’s Range of Effects

The mobile phone industry has expanded in size in the last three years as a result of more affordable phones and lower service charges. Companies compete in a high-tech, high-communications market where success attracts customers. Because they all provide the same goods and services, the market is very competitive. However, the phones differ in terms of physical attributes and cost, providing users a wide range of choices. Companies compete for consumers by providing the best goods and services at the lowest feasible price, making the mobile phone industry incredibly competitive.

The most crucial components of competitive rivalry are as follows:

  • Cell phone prices are as follows: Customers seek lower-cost, higher-quality services and items.
  • E-mail, text messaging, and the internet, for example, may all be included into a single phone.
  • Take, for example, camera phones, which have improved dramatically in recent years.

Stage three of the life cycle is characterized by the following characteristics.

Industry of the Mobile

An examination of the strengths, weaknesses, opportunities, and threats

Strength
  • A big customer base and high-level technological advancement
  • People’s discretionary money should be increased.
  • There is a greater demand for mobile phones as more telecom service providers emerge.
  • Government initiatives that are beneficial to the sector are available.
Opportunity
  • The rural market is underserved, therefore there is a lot of room for growth.
  • The 3G auction paved the way for high-tech phones.
  • The demand for iPods and smartphones is tremendous.
  • GPA and Maps are available on mobile phones with a QWERTY keyboard and 3G capability.
  • Android-enabled mobile phones.
  • There are phones that come equipped with Microsoft Office and PDF readers.
  • The government’s mobile banking rules open up a lot of opportunities.
Weakness
  • The high level of competitiveness necessitates intensive R&D.
  • Items with a low profit margin have a very slim profit margin.
Threats
  • The industry is very lucrative, and entrance is quite easy.
  • Industry is unorganized.
  • Each socioeconomic class must be researched.
  • Keeping up with technology is essential.

4. India’s Business Numbers

5. Clients

Cell phones are enticing targets since they are small, pricey, and functional. Cell phones are no more a luxury but a necessity, thanks to the ever-expanding variety of functions and data applications available on them. According to a poll done by mobile services, 56 percent of customers use their phones for non-talk activities such as cameras, clocks, calendars, music players, and other non-talk activities. Additionally, most mobile phone users are between the ages of 18 and 34. Consumers’ dependency on mobile phones, on the other hand, might be a risk, causing them to overpay for phone services.

Several concerns about inadequate service have arisen as a result of the severe competition in the industry. As a consequence of the lower service costs, the company will lose profits and value. Customers today often complain about exorbitant service costs, as well as the need to sign a long-term contract and pay an early cancellation fee. When the service line is short, customers will rather pay a higher premium for quality services like receptions.

Mobile phone services are despised by customers, and carriers are fully aware of this. In reality, the industry with the lowest score was mobile phone services. The second-most-complained-about industry in 2005 was mobile phone companies. Many companies claim that their clients love their phones and are happy with their services, which is only half true. Consumers often complain about dropped calls, poor customer service, and exorbitant fees for breaching contracts.

6. Innovation and technology

Every year, technological advancements and innovation improve the competitiveness of the industry. Cell phone companies are joining the market to be more competitive by developing and implementing evolutionary improvements.

7. Characteristics of the Product

The mobile phone industry’s products and services are generally uniform. Cell phones and services have had separate offerings in the past. Because of technological advancements, many companies’ goods are now almost identical. Users have a restricted selection of items and services to choose from since this is a mobile phone industry. Consumers, on the other hand, are wary of paying a higher premium for a phone unless the firm can make it enticing.

8. Scale economies

There are two types of economies of scale in the cell phone industry. Two sorts of economies exist internal and external economies.

  • Internal

Internal economies of scale are cost reductions achieved inside a company as a result of large-scale production. As a consequence, as a company expands, it produces an increasing number of products and services for its clients.

  • External

External economies are formed outside of the organization as a result of its location. Most mobile phone companies have a corporate headquarters that concentrates on the following in order to keep track of the company’s progress.

9. Requirements for Capital

To get started and continue in business, cell phone companies need a lot of capital. Companies need funds to produce customer-friendly things, as well as overall assets and revenues to recruit additional mobile phone-related products and services. Cell phone firms work with manufacturers to create new technologically sophisticated and imaginative mobile phones in order to attract users. Consumers are a vital resource in the mobile phone industry since the companies’ revenue and profits are based on their purchases of cell phones.

Customers want to be a part of the future of a wireless society because new items are released on a regular basis, technology evolves on a daily basis, and new products are supplied on a regular basis. As a result, the market is very competitive, and huge firms with great economies of scale can provide a highly automated service to a large number of customers while also having the financial resources to build and run a vast network of communications devices. Smaller companies may compete as well, but only in narrow markets or with specialized services.

To start a mobile phone selling business, you’ll need a total capital investment of $50,000 to $90,000, plus $40,000 to $50,000 in liquid cash. Businesses also spend millions of dollars developing brand recognition as well as promoting and marketing their goods. Companies also want to franchise their company since having more locations means having more opportunities to entice clients to purchase their products and services.

11. Profitability in the Industry

The mobile phone industry will continue to be a competitive market with over 1,200 cellular companies and a total annual turnover of $100 billion. Individual companies’ success is largely driven by their ability to develop new goods, improve service, and make their products available to customers. Taking advantage of marketing possibilities, having access to funds, and engaging the expertise of specialists to improve mobile phones may all help you become more profitable.

The amount of clients that the mobile phone sector can recruit determines its profitability. Profits for companies have increased considerably since 2002 and will continue to do so as new mobile phones become available. Since 2004, the financial markets for mobile phone firms have looked to be fast-growing as a consequence of new technology and services that businesses supply customers, while simultaneously fighting for clients. Despite customer dissatisfaction, mobile phones and the services that go with them have become a necessity that companies take advantage of by charging customers more.

In every industry, there will be rising and declining profits. Although global cell phone shipments climbed by 26% in the first quarter of 2006 compared to the same time the previous year, the mobile phone has witnessed a minor dip. Consumers are continuing to replace their old phones with new ones, resulting in a worldwide mobile phone market of 226.7 million units. Nokia is the world’s most lucrative company, with a third of the global market and a 39.6% annual growth rate. Motorola’s share of the market has increased by 60.6 percent, giving it a total of 20.3 percent. With just an 18.4 percent gain in sales, Samsung has sold over 29 million phones and is in third place. LG ended fourth in terms of market share with 6.9% and reported a quarterly operating loss owing to greater marketing expenditures and decreased sales.

In terms of enterprises and services provided, the mobile phone industry looks to be stable and competitive. Even more so if new options arise, such as allowing users to keep their current phone numbers while switching carriers.

Opportunities for various products

Handset for mobile

Different brands of cellphones

Bluetooth headsets, for example, are cell phone accessories.

Market Developments

Technology

In a variety of ways, wireless networking capabilities are currently changing, increasing, and merging. In the future, these technologies will enable the mobile phone industry to provide better, quicker, and longer-distance capabilities.

Design for Phones

Cell phones will grow much more powerful, and their designs will continue to develop into more complex, multi-purpose personal communication devices, with the use of cell phones for financial transactions becoming more common. Wireless device batteries will also begin to last much longer.

Growth of the Market

Despite the fact that the US and other major industrialized nations’ mobile phone industries are rather mature, the number of users in these countries continues to climb. In the United States, low-cost plans and teenagers are the most common new subscribers. In the United States, cell phones are currently in the hands of 40% of 12- to 14-year-olds, with the rest following suit soon.

Meanwhile, in emerging nations throughout the globe, a billion additional mobile phone users are expected to join the craze. The biggest nations are Sweden, the United Kingdom, and the Netherlands, with China and India following.

Issues of Security

Eavesdropping on Bluetooth conversations, hacking into Wi-Fi networks, and the spread of viruses among mobile phones will all need increasing attention and investment from the technology and telecommunications companies. By 2008, it is projected that the worldwide market for mobile phone security software would reach $1 billion.

E-commerce on the go (mCommerce)

Mobile commerce, also known as mCommerce, will grow in popularity, enabling businesses that accept mobile clients to create mobile subscriptions and advertising possibilities. A “digital wallet” will be added to the mobile phone’s capabilities. In Europe and Asia, many people use their phones instead of their wallets to pay at the register. The phones facilitate transactions between the point of sale and the user’s credit, bank, or mobile account.

The Most Important Success Factors

Several aspects are necessary in order to attract clients, compete, and finally succeed in the mobile phone business. To compete in the mobile phone industry, a company must provide fundamental functionality, technical features, and assistance to back up those features.

Basic

To satisfy the simplest clients, these functions are supposed to be offered and anticipated in a basic mobile phone bundle.

  • Line Blocking 
  • Call Forwarding 
  • Call Holding 
  • Call Waiting
  • No answer on caller ID 
  • Voicemail 
  • Voicemail Forwarding 
  • Three-Way Calling

Technical

These features go above and beyond the basics, offering technical capability that will tempt even the most tech-savvy smartphone users.

  • Access to the internet to receive invoices, make payments, and download ringtones
  • Billing that is detailed and may be printed or downloaded from the internet.
  • The high-resolution camera is by far the most popular feature among subscribers.
  • Every month, 3 billion wireless text messages are sent.
  • On the internet, you may get stock quotes, sports scores, weather, and breaking news.
  • In the case of a malfunction, you’ll be covered by insurance.
  • E-mails may now be sent and received directly from the palm of your hand.
  • Within the United States, there are no long-distance costs and landlines are not available.
  • It’s ideal to be able to get free ringtones.
  • Battery power is the second most important factor for buyers.
  • Bluetooth is a wireless technology that enables you to communicate using a hands-free headset.
  • At least 15 seconds of footage is required for video capabilities.
  • Prepaid Minutes are ideal for those who just require a few minutes of talk time.
  • Subscribers want to be able to use their MP3-capable iPods with their phones.
  • A smartphone now has the capacity to record and replay music as well as use it as a ringtone FM radio.
  • Detachable FLASH Memory Cards hold up to 100 songs.

Support

Every business can give basic and technical characteristics, but the amount of help a mobile phone company can provide to its consumers is the ultimate criteria for success or failure.

Industry Prospects and Attractiveness Factors

Landline use has dropped by 30 million individuals in the previous four years, according to a study by the Federal Communications Commission. There are wonderful opportunities right now to get a lower rate or extra minutes on a mobile phone. In the mobile phone industry, the number of unlimited plans is growing. The word “cell phone” is commonly used all over the globe, especially in developed nations.

Customers may use their mobile phones to access the Internet instead of going into their computers, thanks to agreements made by cell phone service providers. Cell phones are now capable of serving as a calendar, navigation system, and gaming device. Steve Jobs, the CEO of Apple, has also assisted the creation of the Motorola hybrid phone, which combines an iPod and a mobile phone. Cell phones are one sort of technology that people of all ages may safely utilize. Mobile phones are also utilized as fashion items since designs change virtually every year; cell phone technology has quickly permeated the adolescent population. Sprint, the national carrier, is poised to sell mobile phones featuring Disney ring tones and games. This is one way that the mobile phone industry may reach out to a whole new generation of youngsters. There’s also the new SMS (Short Message Service) culture, which is a new way of texting. Teens and college students love SMS since it enables them to interact with their friends and family.

Factors that make the industry unappealing

Mergers may benefit mobile phone service providers; but, if the country’s top cell phone companies combine, the market will be less competitive, resulting in higher prices. The market risks being monopolized as a result of large mergers like Cingular and AT&T, enabling consumers to pay the highest prices possible. Customers will surely be put at risk since the number of options for choosing a mobile phone service provider will be restricted.

Problems and Issues Unique to the Industry

Mobile phone usage, like any new technology, has prompted health concerns. According to some studies, there have been a few cases of tumors or cancer emerging as a consequence of long-term use of a mobile phone. According to the Food and Drug Administration, mobile phone radiation is suspected of causing a variety of health problems. Furthermore, these radiations are known to cause birth defects due to genetic mutation.

Furthermore, mobile phone usage causes several occurrences of road danger. Many incidents involving a distracted driver speaking on a telephone are increasingly being prosecuted as negligence, similar to driving under the influence.

In addition, cell phones have constituted a huge security danger. There have been cases of identity theft and third-party listening to conversations across a network. The Madrid explosions of 2004 were likewise carried out via a mobile phone. As a consequence, there are serious security issues with mobile phones that need to be looked at.

DESCRIPTION OF THE OPPORTUNITY

Summary of the Business

When the “Roar Mobile stores” open, they will provide a broad range of mobile phones and accessories to the target demographic. From a number of possibilities, we will provide a high-quality product. “Roar Mobile Store” will encounter severe competition due to the availability of E-zone and Mobile Stores.

The retail location will be in a Metro mall in Kalyan. The business will have a floor area of 2,500 square feet. The location is ideal, since it is in one of Kalyan’s busiest neighborhoods. It’s a prominent site with easy access from all parts of town.

Summary of the Start-Up

The funds will be used for the outlet’s design, leasehold improvements, and infrastructure.

The leasehold improvements would cost roughly Rs.12,00,000, while the shop’s infrastructure will cost around Rs.20,00,000. The owner will put Rs. 80,00,000 in cash on hand at the start.

Requirements for Starting a Business

PLAN FOR MANAGEMENT AND HUMAN RESOURCES

Summary of Management

Roar Mobile stores will be organized and run in a unique and original way in order to achieve extraordinarily high levels of customer satisfaction and to build a working environment that promotes personal growth and economic happiness for employees.

Employees will be trained on how to connect with customers, since the customer is king and must be satisfied, and this will be Roar Mobile’s primary priority, coupled with a healthy and appropriate profit margin. As the business grows, it will consider offering a comprehensive employee benefits package that includes health and vacation benefits for all workers.

Personnel Strategy

A 12-person sales team, as well as a technician in the shop, are required under the staffing plan to manage customer demands and respond correctly. Everyone will be contract workers, with fixed pay and a sliding compensation structure based on the amount of money made. Future plans include the employment of another technician to offer better after-sales service as the firm expands.

PLAN OF MARKETING

Summary of Strategy and Implementation

The success of our company plan will hinge on providing a high-quality product, competence in our sector, good customer service, and a pleasant atmosphere for our customers.

a competitive advantage

Roar Mobile Stores aims to set itself apart from other mobile shopping destinations that may provide identical goods and services. After visiting such an outlet, a customer will understand what sets Roar Mobile apart from the competition: a friendly and customer-centric environment with high-quality products in a variety of price ranges, as well as customer-oriented schemes such as Easy monthly installment, i.e. the availability of an EMI scheme, which helps the company compete. “Roar Mobile Stores” strives for customer happiness.

Vijay Sales, The Mobile Store, and E-Zone are a few nearby businesses, however, we have no aspirations to compete with these so-called “Big Fish.” Something we’d want to do is a roar.

In the next 3-4 years, I want to make my mobile shop a brand and be known as one of the Big Fish.

Strategy for Promotion

Our marketing approach is simple: our most effective marketing weapon is satisfied customers. When a customer buys a new phone from us, he or she is advertising our brand and quality to the rest of the globe.

There aren’t any major marketing campaigns in the works. According to our research, “Word of Mouth” is the most effective kind of advertising for this type of company. We will, however, advertise on three enormous hoardings in the city: one outside the metro mall, one near the bustling Kalyan railway station, and one opposite Birla College.

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