Table of contents
What if I told you there was a quick and easy method to learn how to sell coffee online from the comfort of your own home?
Yes, there is.
To clarify, I’m referring to building your own coffee brand that you can sell to the general public via your Shopify site. You get to choose the sort of coffee you want, the origin of the beans, how your coffee is packed, how you want to advertise the brand, and more.
It’s the ultimate passion business if you’re a coffee enthusiast. It’s also one of the most promising health and wellness company concepts you’ll ever come across.
Let’s go into the specifics…
Is it profitable to sell coffee online?
Passion companies, such as coffee, aren’t always successful.
Coffee, on the other hand, is one of the few commodities that is tremendously lucrative.
The margins on most food and beverage goods are ordinary to slightly below average. The same may be said for your regular cup of coffee. The appropriate location, on the other hand, might help you increase your earnings per unit. At the same time, it has a very high percentage of repeat purchases. In fact, some DTC coffee business owners report a 50% repeat purchase rate. That’s almost unheard of.
As a result, it’s one of the few food items with the potential to succeed online.
To accomplish these figures, you must first learn how to market coffee. The first is to have a unique coffee product that is worth the premium price tag.
How To Create A Successful Coffee Product
Selling your own mini-Folgers or whatever cheap coffee brand is available in your region is the absolute worst thing you can do. You certainly don’t want to be a mini-Starbucks.
You want to create your own high-end, limited-edition coffee.
It all begins with the origin of your coffee beans.
Colombian coffee, for example, is normally the most popular coffee bean origin. Your mission is to locate coffee beans cultivated in another high-quality place that isn’t well-known. This way, you’ll be the one to market the next “big” origin coffee that coffee aficionados will adore.
This is how some of the most prestigious luxury companies set themselves apart.
The main disadvantage to this strategy is that it is considerably more difficult to come up with ideas and find sources. Nonetheless, it is vital. Otherwise, there’s no purpose in launching a coffee company since going head-to-head with the top companies is a losing proposition.
With that in mind, you should search for your ancestors.
This will be accomplished by first determining what the top ten DTC coffee companies are doing. What kind of origins are they promoting? What do people have to say about their coffee? What distinguishes and distinguishes their coffee?
Combine your replies with Google research.
You’ll ultimately locate an origin if you spend enough time on Google and cross-reference with what other companies are doing. Keep in mind that the genesis doesn’t have to be entirely fresh. One that isn’t often utilized by coffee companies. So, if a rival is already employing a distinct origin and they aren’t an eight-figure brand, you may use it as well.
You may now search for coffee producers after you’ve determined the origin.
Simply key in words like “coffee private label” or “coffee manufacturer” to find your origin. This will provide you with a large number of possible collaborators. However, you’ll almost certainly need to double-check with each sales agent and inquire around to ensure that they have your origin in stock.
Build a business plan to sell coffee online.
If you really want to understand how to sell coffee online, you must first establish a following.
Most eCommerce marketing advice focuses on paid advertising to get a company off the ground. The early phases of a coffee brand, on the other hand, are the most variable. You just don’t have the volume or SKUs required to properly run sponsored advertisements.
Instead, I recommend that you devote at least 6 months to creating coffee content.
You may do this on Youtube, TikTok, Instagram, Snapchat, or even a blog. You could, for example, launch a site that evaluated the greatest coffee and coffee-related products available. You may also perform a TikTok in which you utilize coffee as a “shtick” for jokes and dances.
In any case, you want to do it naturally.
Then, two months before your coffee brand’s formal debut, you’ll direct visitors to an email opt-in form where they may sign up for your newsletter. This is the pre-launch email you’ll utilize in the next stage.
Plan to Start Selling Coffee Online
It’s time to go live.
Double-check everything. You’ve got all of your merchandise, your Shopify shop is up, your shipping materials are ready to go, and everything is running well. If that’s the case, you’re ready to start selling.
This is the point at which all of your hard work pays off.
You just need to inform your target audience about your coffee brand to get it off the ground. Sending 3-5 emails to your pre-launch email list is the most common way to do this. Furthermore, you should advertise it using any organic marketing medium you choose, such as Youtube or a blog. Finally, inform all of your friends and family members.
You should be able to sell all of your units if you have a large enough audience.
However, before you purchase your next batch of coffee, I recommend planning 2-3 mini-launches. In this manner, you can ensure that the economics of your coffee is still lucrative and that customers are enjoying it slowly and steadily.
The official and permanent launch should be the third mini-launch.
Plan to Sell Coffee Online: How to Scale Up
The rest is merely scaling if everything works smoothly.
First, keep doing what you’re doing now that it’s working. So keep creating content to grow your following and subscribe to your email newsletter. It will serve as the cornerstone of your brand even as you scale.
After then, you have three major options.
Amazon is something we’ll deal with later. However, you might consider running advertisements to sell more coffee right now. The key is to recognize that you must use your existing customer list to generate successful LLAs on Facebook and that your figures must be accurate.
You need to sell bundles and subscriptions to make your numbers work.
As a result, don’t offer individual coffee bags with advertisements on them. Instead, aim to sell a bundle of 2-3 bags to boost your AOV right away. Later on, you’ll want to employ email marketing to convert those clients into monthly subscribers who will pay you money.
You’ll have lots of data for retail if you can figure out sponsored advertisements.
Before you can put your product on the shelves in retail, you must demonstrate that it is a good seller. So, to acquire wholesale discounts, use all of the client data you’re collecting from Facebook advertisements and your audience-building activities.
Given that most food and beverage businesses scale wholesale, this will be critical for you.
Is Selling Coffee On Amazon Profitable?
Selling on Amazon FBA differs from selling on your own Shopify site.
You’ll be able to unleash a floodgate of sales if you can tap into Amazon’s SEO network. At the same time, Amazon PPC will assist you in getting there. Furthermore, Amazon will take a significant amount of your sales proceeds. As a result, you’ll earn less money each sale on Amazon.
Amazon, on the other hand, is one of the most lucrative locations to sell coffee.
Consider Amazon to be the digital equivalent of a wholesaler. You swap cash per sale for massive quantities of volume. This indicates that this is a successful transaction as long as you have a strong profit margin to begin with, which you should if you’ve followed all of the procedures above.
How to Make Money Selling Coffee on Amazon
Amazon is intriguing since it is notoriously difficult to succeed in.
Because Amazon’s algorithm is focused on overall sales, you’ll need to kickstart your Amazon SEO with outside visitors. Fortunately, if you’ve done everything else correctly, you’ll already have a following eager to purchase more coffee from you.
As you can see, using your strengths is the key to learning how to sell coffee online.
The same can be said about Amazon.
Then you can combine your outside traffic with Amazon PPC. It’s only a matter of time before your coffee starts ranking if you have a strong, SEO-optimized listing. And when that happens, be prepared to close a lot of deals.