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Trying to figure out how to establish a hair company on a shoestring budget? Then you’ve arrived at the correct location. I understand that this is a difficult issue to learn about since it is such a specialized subject, but I guarantee that by the time you complete reading this tutorial, you will know precisely what to do.
Keep in mind that this tutorial is not intended to assist you in completing tasks such as forming an LLC.
It’s something you can worry about once you make a few sales.
Instead, we’ll get down to the nitty-gritty of what you need to know in order to transform your hair-related passion into a viable and long-lasting company. This encompasses everything from audiences to paid media and everything in between, all within the framework of doing it with no financial resources.
Let’s get this started…
The Checklist for Running a Hair Business
It’s never too late to learn how to start a hair company with no money. There are several resources available to you. The principles, on the other hand, are constant in all situations.
In the hair industry, you just need two things…
1/ Excellent product
2/ Reasonably priced traffic
An ordinary business owner would typically attempt to find a manufacturer to make the goods and then turn on advertising to market it. This, however, is not the best course of action for everyone. This is especially true if you’re attempting to find out how to start a company with no money at all.
Instead, you must find out how to create a product without using any of your own funds.
The best way to acquire targeted traffic without having to charge your customers.
Even though it’s much easier stated than done, it’s still possible to achieve success. You simply have to be willing to travel the long, slow route in order to successfully bootstrap the process. So, what exactly is the hair business checklist in its entirety?
1/ Lower marketing expenditures by attracting a more organic audience.
2/ Use the money you get from your customers to purchase merchandise.
That’s all there is to it.
In this section, we will discuss how this appears in real life.
Step 1: Create a Free Audience for Your Business
If there was ever a business model in the hair industry that should be emulated, it would be Into The Gloss.
You may be wondering what it is. It is a beauty blog that Emily Weiss began as a side project from the ground up. Over the period of a few years, she went from having zero visitors to having millions of visits. Eventually, she used her fanbase to establish her own business, Glossier. The brand is now worth more than $1 billion, according to current estimates.
The same may be said about hairstyling.
In terms of strategy, this means creating the equivalent of Vogue Magazine for hair.
This may be done using several platforms such as YouTube, TikTok, Snapchat, Instagram, Twitter, Facebook, or even something as simple as an email newsletter. Moreover, you would cover everything related to hair in this “Vogue.” The topics range from hair care advice and product reviews to interviews and even current events.
In order to provide some background, Into The Gloss became well-known for their influencer interviews.
Because you already know you’re going to create a hair brand, it’s a smart idea to include behind-the-scenes material in addition to all of the fantastic content you’re producing. This will allow people to see precisely how you’re creating your brand. This is a simple method of preparing customers to make purchases once your product or service is out.
This brings us to the crux of the matter…
What is the minimum size needed to sell something?
Fortunately, you do not need to be enormous.
If you’re using Klaviyo, that’s great since it’s exactly what you’ll need when you launch your Shopify shop.
The next step is crucial if you’re serious about learning how to start a hair company with no cash in your pocket.
You could advertise on Facebook or engage an advertising firm, but both of these options are expensive. The only genuine approach to permanently reduce the expense of advertising is to develop your own audience via search engine optimization, social media, and word of mouth.
Keep in mind that this is the most time-consuming and difficult stage.
Prepare for a wait of at least 6 months.
Step #2: Come up with ideas for your hero product.
You should spend your spare time while you’re working on establishing your audience to think out what things you’ll offer to that audience after you’ve established your following. More precisely, you want to know what the first product will be, and when it will be released. It will actually make or ruin your company’s reputation.
The most common error that new eCommerce firms make is that they create product lines without taking critical factors such as economics and placement into consideration first.
These are the questions that will determine whether or not you are profitable.
And the “best seller technique” is the most effective method I’ve found for determining this for myself.
1/ To begin, make a list of your top 5-10 direct competitors and prioritize them. In an ideal world, these competitors would be at the top in their respective categories. A bonus point for companies who sell directly to consumers rather than via a retail outlet.
You should then look at their best-selling items from that point on. To do so, you must actually use the “rank by top seller” area on each competitor’s website to your advantage.
“all? sort by=best-selling”
3. If you examine the commonalities between each competitor, you will see that they are comparable. From what product categories sell the best and what features/benefits they employ to how much each product sells for and how much shipping costs, this information is available.