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Everyone enjoys convenience, which is why the majority of us have stopped at a convenience store to get a drink, a snack, or a few needs. Some convenience stores are also petrol stations, while others, such as 7-Eleven, are open around the clock. 

Convenience shops are a large and rising sector in the United States, gaining 37% over the previous decade. Starting a convenience shop might be an excellent method for you to offer people what they require while also earning a nice livelihood. 

But first, you must grasp the business startup procedure. Fortunately, this step-by-step guide is your one-stop shop for all the knowledge you need to launch a profitable convenience store.

Step 1: Find Out if this is the Right Business for You?

Positives Vs Negatives

Convenience shops are quite popular.
People appreciate convenience.
Profitable – Hundreds of consumers per day
Investment is required since shop rentals and inventory are costly.
Market is crowded – 7-Eleven and Circle K may be found on practically every corner.

  • Size and historical growth – The convenience store business in the United States is expected to be valued $35.6 billion in 2022, after rising 37% in the previous decade.
  • Forecasted growth – The convenience store business in the United States is expected to expand 2.4% in 2022.
  • Number of enterprises – There will be 40,576 convenience store businesses in the United States by 2022.
  • The US convenience store business employs 149,425 people in 2022.

Cost of Starting a Convenience Store Business

A convenience shop costs between $65,000 and $100,000 to open. Rental and preparation of the store, merchandise, equipment, and a personnel and running budget are all part of the expenditures. 

Investment Items:

  • POS (Point of Sale)
  • Lottery device
  • Shelf units
  • Coolers

Is Convenience Store Business Profitable?

Convenience store prices vary substantially. These estimates will be based on the assumption that the typical consumer spends $10 every visit. After all costs, your profit margin should be around 10%. 

You may have 200 clients each day in your first year or two, resulting in $730,000 in yearly income. Assuming a 10% profit margin, this translates to $73,000 in profit. As your shop grows in popularity, you may see 500 customers every day. With an annual income of $1,825,000, you’d earn $182,500.

Entry Barriers

  • Inventory start-up costs and an operational budget
  • Luring customers away from rival gas stations and convenience outlets

Step 2: Create a Strategy

Identify a Gap

Investigate local convenience stores to learn about their items, pricing, and what sells well. You’re aiming to fill a market void. For example, perhaps the local market lacks an independent convenience shop that sells a broad choice of lottery tickets as well as baked goods, dairy, and food products.  This might kickstart your word-of-mouth marketing and immediately attract clients. 


  • Your business might sell everything from food and beverages to health and beauty goods. Freshly cooked items such as sandwiches and coffee might also be sold. 
  • You should also sell lottery tickets to attract more customers. Convenience stores also regularly sell tobacco, beer, and other alcoholic drinks. You may also make your shop a convenience store and gas station, but the gas pump equipment would be an extra investment. 


The pricing you charge will be determined by the products you sell. To generate a profit, you’ll need to markup the wholesale expenses of the things while keeping your rates competitive in your market. After deducting your expenditures for items, rent, labor, and overhead, you should strive for a 10% profit margin. 

Once you’ve determined your expenses, you can use this profit margin calculator to figure out your mark-up and final pricing points. Keep in mind that the pricing you use at launch should be subject to modify if the market warrants it.

Target Market

Anybody could be your target market, therefore you should diversify your marketing by using platforms like TikTok, Instagram, Facebook, and LinkedIn in addition to regional media outlets.


Your convenience store’s performance depends on where you put it, which is crucial for attracting people. A bustling street corner or a well-known shopping centre are good examples of high-traffic, well-visible locations.

Ensure that the area is simple to get by foot, automobile, or public transportation. Also, take accessibility and convenience into account. Consider the demographics of the area as well, and try to choose a location that serves a variety of clients, including both commuters and locals.

A lucrative and well-liked convenience shop that provides a wide range of goods and services and stands out in the cutthroat retail sector can be established by carefully selecting the ideal site. On websites like Craigslist, Crexi, and Instant Offices, you can find commercial space for rent in your neighbourhood.

Step 3: Write a Business Plan

Every firm needs a strategy. This will serve as a manual to help your business through the launch process while staying focused on your core goals. A business plan also helps prospective partners and investors understand your organization and its vision:

  • Executive Summary: A brief summary of the full business plan that should be produced when the plan is completed.
  • Business Overview: A description of the organization, including its vision, mission, ownership, and corporate goals.
  • Product and Services: Provide detailed descriptions of your offers.
  • Market Analysis: Conduct a SWOT analysis to evaluate market trends such as variances in demand and development potential.
  • Analyze your top rivals’ strengths and shortcomings, then produce a list of the benefits of your services.
  • Sales and marketing: Investigate your company’s unique selling propositions (USPs) and create sales, marketing, and promotional plans.
  • Management Team: A summary of the management team’s functions and professional backgrounds, as well as a corporate hierarchy.
  • Procurement, office location, critical assets and equipment, and other logistical aspects are all part of your company’s operating strategy.
  • Financial Plan: A three-year financial plan that includes initial expenses, a break-even analysis, profit and loss predictions, cash flow, and a balance sheet.
  • Include any extra financial or business-related papers as an appendix.

Step 3: Create a Marketing Plan

Some of your business will come from the casual passerby or online visitors, but you should still invest in digital marketing! Getting the word out is especially important for new businesses, as it’ll boost customer and brand awareness. 

Once your website is up and running, link it to your social media accounts and vice versa. Social media is a great tool for promoting your business because you can create engaging posts that advertise your products: 

  • Facebook: A fantastic paid advertising network that allows you to target certain demographics, such as males under the age of 50 in the Cleveland region. 
  • Instagram has the same advantages as Facebook, but with a different target demographic.
  • Website: SEO will help your website rank higher in relevant search results, which is critical for driving sales. Make certain that your website’s calls to action are optimized. Experiment with the wording, color, size, and location of calls to action like “Buy Now.” This has the potential to dramatically increase sales. 
  • Google and Yelp: Getting listed on Yelp and Google My Business can be critical to creating awareness and consumers for businesses that rely on local clients.

Kickstart Marketing

Increase awareness of your services and promote your brand by utilizing your website, social media presence, and in-person events. Here are some ideas: 

  • Put up eye-catching signs at your store and on your website. 
  • Start a blog and post regularly. Change up your content and distribute it across numerous platforms.
  • Paid social media advertisements – Select sites that will reach your target audience and run targeted ads.
  • Pay-per-click marketing entails using Google AdWords to improve search engine performance. First, conduct keyword research.