Define the top three problems your customer has
Give one sentence describing your solution. Include at least three differentiating features your product will have.
C) Unique Value Proposition (UVP)
How are you at least 10% better than your competitors? Why are you different to the 50 other companies out there?
D) Unfair Advantage
What do you have that can’t be easily bought or copied?
E) Customer Segments
Who are your target customers?
F) Key Metrics
How will you measure success? Sign ups? Views? Clicks? Subscriptions?
How will you reach your target customers? Will you be using Facebook Ads, Google Ads, Affiliate marketing?
H) Cost Structure
How much will you be paying to acquire a customer? How much are you paying to distribute the good/service?
I) Revenue Streams
How will you make money? Where do you expect to make your money? What is the lifetime value of your customers? What is your gross margin?