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Cookie Shop Business Plan

Executive Summary

Macy’s Cookie Shop offers cookies and cookie-related products for the target market across Michigan. We have been in business for more than 10 years. We are looking for $350K in order to purchase baking equipment and expand distribution channels. The business is registered as an LLC in Detroit, Michigan and the founders are Roy Stacy and Ana Morgan. Our founders possess more than 13 years of experience in the industry.

Unique Selling Proposition

Our USP involves a strong online presence and unique recipes. We plan to improve our strength in terms of physical distribution channels with the proposed loan.

Industry Overview

The US cookie market was valued at  USD 11,677.1 million in 2021, and it is projected to grow at a CAGR of 3.38 % during the forecast period (2022-2027). An increasing number of Americans are shifting toward healthier alternatives when it comes to food consumption, due to the growing concerns over obesity, poor diet, and other health issues, which are supporting the growth of the healthy cookies segment in the United States.

Marketing Overview

In terms of promotions, we are planning to use Google Ads, social media, and content marketing for online channels and in-person marketing for offline channels. We have assumed that number of sales with change with the promotional budget.

Financial Overview

Business Description

Mr. Steven Adams started the business with one cookie shop in Detroit back in 2010. Macy’s Cookie Shop currently has 3 stores across Michigan and is planning for further expansion with the loan. There are 25 full-time employees and 7 part-time employees in Macy’s Cookie Shop.

Business NameMacy’s Cookie Shop
ProductsCookies and Bakery items
Legal StructureLLC
Established Year2010
FounderMr. Steven Adams

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Industry Analysis

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PEST Analysis