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Written by Elma Steven | Updated on July, 2024

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Find Out- Is Carpet Cleaning Business Profitable?

The profitability of your Carpet cleaning business depends on 4 important factors: Industry Prospects, Investments, Revenue Sources, Cost and Profitability. We have taken a deep dive to find out potential profitability from the Carpet cleaning business. 

Carpet cleaning Industry Prospects

The global carpet & upholstery cleaning services market size was valued at $55.16 billion in 2023 and is expected to grow at a CAGR of 5.3% from 2023 to 2030 (grandviewresearch). The carpet cleaning service segment dominated the service category with a share of more than 72% in 2022.


Carpet Cleaning Equipment:

Professional Carpet Cleaners: High-quality, commercial-grade carpet cleaning machines such as hot water extraction units.

  • Portable Carpet Extractors: For jobs where truck-mounted units are not feasible.
  • Truck-Mounted Carpet Cleaning Systems: For efficient cleaning of large areas; includes the vehicle installation.
  • Carpet Brushes and Agitators: For deep cleaning and stain removal.
  • Air Movers and Dehumidifiers: To speed up drying times post-cleaning.
  • Vehicles:
  • Service Van or Truck: To transport equipment and personnel to job sites. The vehicle may need to be outfitted with a truck mount system for carpet cleaning, including necessary modifications.
  • Cleaning Supplies and Chemicals:

Bulk purchase of cleaning solutions, stain removers, deodorizers and protectants specifically formulated for carpet cleaning.

  • Office Equipment and Furniture:

Desks, chairs, filing cabinets and computers for managing bookings, customer service and administrative tasks.

  • Software and Technology:
  • Scheduling and Billing Software: For managing appointments, customer relationships and finances.
  • Website Development: Initial costs for designing and hosting a professional website to market your services and provide information to potential clients.
  • Marketing and Promotional Materials:

Costs associated with creating and distributing marketing materials such as business cards, flyers and branded uniforms.

Signage for your office and vehicle wraps or decals for your service vans or trucks to promote your business while on the move.

  • Tools and Accessories:

Miscellaneous tools and accessories necessary for carpet cleaning and minor repairs, including sprayers, hoses, wands and crevice tools.

  • Safety Equipment:

Personal protective equipment (PPE) such as gloves, masks, goggles and boots for the safety of your employees during cleaning operations.

  • Training and Certification:

Costs associated with professional training and certification courses for you and your employees to ensure high-quality service and adherence to industry standards.

  • Initial Inventory of Consumables:

Items like cleaning rags, towels, brushes and pads that will need to be replaced regularly but are essential for daily operations.

  • Licenses and Permits:

Fees for obtaining necessary business licenses and permits to operate legally in Omaha.

By carefully budgeting for these CapEx items, you can ensure that your carpet cleaning business in Omaha has the essential tools and resources to offer professional and efficient service. It’s advisable to conduct thorough market research and possibly consult with financial advisors or other business owners in the cleaning industry to accurately estimate these costs and develop a comprehensive business plan.


  • Residential Carpet Cleaning Services: Offering deep cleaning, stain removal and regular maintenance services to homeowners. This can include specific treatments for pet odors, high-traffic areas and delicate fibers.
  • Commercial Carpet Cleaning Services: Providing cleaning services to businesses, offices, hotels, restaurants and other commercial properties. Contracts can range from one-time cleanings to regular maintenance schedules.
  • Specialized Stain and Odor Removal: Charging premium rates for the removal of difficult stains (such as wine, coffee, ink) and odors that require specialized treatments and solutions.
  • Upholstery and Furniture Cleaning: Expanding services to include the cleaning of upholstery, drapes and other fabric-covered furnishings, which can be done during the same visit as carpet cleaning.
  • Area Rug Cleaning: Offering cleaning services for area rugs, including pick-up and delivery options. This can sometimes require different cleaning techniques and equipment than wall-to-wall carpet cleaning.
  • Tile and Grout Cleaning: Adding tile and grout cleaning services to your portfolio, as many homes and businesses have tiled areas that also require regular cleaning.
  • Hardwood Floor Cleaning and Polishing: Providing cleaning, polishing and refinishing services for hardwood floors, which complements your carpet cleaning services and caters to a broader range of flooring care needs.
  • Emergency Water Extraction Services: Offering emergency water extraction and drying services for homes and businesses affected by flooding or water damage. This can command higher rates due to the urgent nature of the service.
  • Carpet Protection Services: Applying carpet protectants after cleaning to help prevent future stains and extend the life of the carpet, which can be an upsell to both residential and commercial clients.
  • Sale of Cleaning Products: Selling professional-grade carpet cleaning solutions, spot removers, deodorizers and maintenance products directly to customers for their own use between professional cleanings.
  • Air Duct Cleaning: Adding air duct cleaning services to improve indoor air quality for homes and businesses, which can be particularly appealing to clients with allergies or respiratory issues.
  • Vehicle Interior Cleaning: Extending your cleaning services to the interiors of vehicles, particularly for commercial clients with fleets of cars or vans that require regular detailing.

By leveraging these diverse revenue sources, your carpet cleaning business in Omaha can cater to a wide range of customer needs, maximize income potential and build a robust business model that withstands market fluctuations and competitive pressures. Continuous market research and customer feedback will be key to identifying new opportunities and areas for expansion.

Cost of Goods Sold

  • Cleaning Solutions and Chemicals: The cost of cleaning agents, stain removers, deodorizers and protectants used during cleaning sessions. These costs will vary depending on the amount and type of cleaning solutions required for different jobs.
  • Fuel Costs: Expenses for fueling vehicles that transport equipment and personnel to and from job sites. Fuel costs can fluctuate based on the number of service calls and the distances traveled.
  • Equipment Wear and Tear: The cost associated with the depreciation, maintenance and repair of cleaning equipment such as vacuum cleaners, carpet extractors, air movers and dehumidifiers. Regular use leads to wear and tear, necessitating occasional repair or replacement.
  • Labor Costs: Wages paid to cleaning technicians who perform the cleaning services. Labor costs vary with the number of jobs completed and can include overtime payments during busy periods.
  • Laundry and Cleaning of Reusable Supplies: Costs involved in cleaning reusable items like microfiber cloths, mops and uniforms. This includes expenses for water, electricity and detergents used in the laundering process.
  • Waste Disposal Fees: Fees associated with the proper disposal of waste generated from cleaning activities, especially for hazardous materials or large quantities of waste water in areas with strict environmental regulations.
  • Protective Gear: Costs for personal protective equipment (PPE) such as gloves, goggles and masks to ensure the safety of your staff while handling cleaning chemicals and performing cleaning tasks.
  • Insurance Costs Directly Tied to Services: Portions of insurance premiums that can be directly attributed to service delivery, such as liability insurance for specific jobs, if not covered under general business insurance.

Efficiently managing these variable costs involves strategic purchasing to secure favorable prices from suppliers, optimizing route planning to reduce fuel consumption, maintaining equipment to prevent costly repairs and effectively managing labor to match service demand. Additionally, accurately estimating job costs and setting competitive pricing that covers these expenses while ensuring a profit is key to the financial success of your carpet cleaning business.

Operating Expenses

  • Rent or Lease Payments: Costs associated with leasing office space or a warehouse for storing equipment and vehicles. This is a fixed expense that doesn’t fluctuate with the number of cleaning jobs.
  • Utilities: Monthly expenses for electricity, water, gas, internet and telephone services necessary to maintain the operational efficiency of your office or warehouse.
  • Salaries and Wages: Payments to non-cleaning staff, including office administrators, sales personnel and managers. This also includes payroll taxes, health insurance, retirement benefits and other employee-related benefits.
  • Marketing and Advertising: Expenses related to promoting your carpet cleaning business to attract new customers. This can include online advertising, social media campaigns, website maintenance, SEO, print materials and participation in local business events or trade shows.
  • Insurance: Premiums for various insurance policies, including general liability insurance, commercial property insurance for your equipment and office, vehicle insurance for company vehicles and workers’ compensation insurance.
  • Professional Services: Fees for services provided by external professionals, such as accountants, lawyers and consultants, who assist with various aspects of running the business, including financial management, legal advice and regulatory compliance.
  • Software Subscriptions: Ongoing costs for business management software, including scheduling and appointment software, customer relationship management (CRM) systems, financial and accounting software and any other software tools that facilitate business operations.
  • Office Supplies and Equipment: Expenses for office supplies (stationery, printer ink, etc.) and minor equipment (computers, printers, phones) necessary for the administration of your business.
  • Maintenance and Repairs: Regular maintenance and necessary repairs for non-cleaning equipment and the office or warehouse infrastructure, including HVAC systems, roofing, plumbing and electrical systems.
  • Training and Development: Costs associated with ongoing professional development and training for staff, including cleaning technique courses, customer service training and safety training programs.
  • Travel and Entertainment: Expenses related to business travel for networking, industry conferences, client meetings, or other business development activities, as well as any entertainment expenses for hosting business meetings or promotional events.
  • Depreciation: Non-cash expenses that account for the depreciation of long-term assets over their useful life, such as office furniture, computers and any non-cleaning equipment used in your operations.

Efficient management of these operating expenses is essential for ensuring the profitability and long-term sustainability of your carpet cleaning business. Implementing cost-effective strategies, such as leveraging digital marketing, optimizing administrative processes and carefully managing staff levels in relation to business needs, can help control these costs and enhance your business’s financial health.

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