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Written by Elma Steven | Updated on February, 2024


Find Out- Is Resort Business Profitable?

The profitability of your resort business depends on 4 important factors: Industry Prospects, Investments, Revenue Sources, Cost and Profitability. We have taken a deep dive to find out potential profitability from the resort business. 

Resort Business Industry Prospects

The global resort market size was valued at $203.28 billion in 2023 and is expected to grow to $269.17 billion by 2027, with a compound annual growth rate (CAGR) of 7.3% (thebusinessresearchcompany). The market is anticipated to experience steady growth, driven by increasing worldwide tourism and ongoing resort planning activities (globenewswire).


  • Land Acquisition: If you’re building a new resort, the cost of purchasing land is a major investment.
  • Construction Costs: Expenses for constructing the resort, including guest rooms, dining areas, recreational facilities and other infrastructure.
  • Building Interiors and Furnishings: Investment in high-quality furnishings for guest rooms, lobbies, dining areas and other public spaces within the resort.
  • Recreational Facilities: Capital expenses for setting up swimming pools, spas, gyms and other recreational amenities that are key attractions for a resort.
  • Landscaping and Outdoor Features: Costs associated with landscaping, garden development and outdoor features like patios, decks and walking paths.
  • Technology Infrastructure: Investments in IT infrastructure, including property management systems, booking and reservation systems, guest Wi-Fi networks and entertainment systems.
  • Commercial Kitchen Equipment: If your resort includes dining services, expenses for kitchen equipment, appliances and utility setups are necessary.
  • Transportation Vehicles: Costs for acquiring vehicles for guest transportation services, if offered, such as shuttles to nearby attractions or airports.
  • Safety and Security Equipment: Investment in security cameras, fire safety systems and access control systems
  • Safety and Security Equipment: Investment in security cameras, fire safety systems and access control systems to ensure guest safety and security.
  • Signage and Branding: Costs for exterior and interior signage, branding materials and marketing collateral to establish brand identity.
  • Utilities Installation: If the site doesn’t have them, investments in installing utilities like water, electricity, sewage and gas systems.
  • Legal and Professional Fees: Costs for legal services related to property transactions, permits and regulatory compliance, as well as fees for consultants or advisers.
  • Initial Inventory: Includes items like linens, towels, toiletries, kitchen and dining supplies and other operational essentials.
  • Insurance Premiums: Initial premiums for various insurance policies like property insurance, liability insurance, business interruption insurance and environmental insurance, if applicable.
  • Environmental and Recreational Permits: Expenses for obtaining necessary permits, especially if the resort includes activities that impact the environment.

These CapEx items are crucial for the establishment and successful operation of a resort in Omaha. Accurate budgeting and financial planning for these investments are key to launching a resort that meets the expectations of your future guests and ensures a sustainable business model.


  • Room Rentals: The primary source of revenue will be from guests booking overnight stays. Pricing can vary based on room type, season and package deals.
  • Food and Beverage Services: Income from on-site restaurants, bars, room service and potentially catering services for events. This includes breakfast services, special dining experiences and themed dinners.
  • Event Hosting: Hosting weddings, conferences, retreats and other events can be a significant source of income. This includes renting out banquet halls, meeting rooms and outdoor spaces.
  • Recreational Activities and Amenities: Charging for activities like spa services, guided tours, sports facilities (golf, tennis, etc.) and fitness classes. This also includes any unique experiences your resort offers, such as cooking classes or cultural workshops.
  • Retail Outlets: Income from on-site retail shops selling souvenirs, local crafts, resort apparel and other items.
  • Rental Services: Renting out equipment for recreational activities like bicycles, sports gear, or water sports equipment.
  • Transportation Services: Providing shuttle services to local attractions or airports and potentially charging for VIP transportation services.
  • Membership or Club Fees: If your resort offers a membership program for local residents or frequent visitors, fees from this can be a steady source of revenue.
  • Seasonal and Holiday Packages: Offering special packages during peak seasons, holidays, or for special events that include accommodations, meals and activities.
  • Wellness and Health Programs: Charging for wellness retreats or health-oriented programs, which could include fitness assessments, nutrition workshops and personalized health plans.
  • Online Booking Platforms: Utilizing online travel agencies and booking platforms to increase bookings and visibility.
  • Advertising and Sponsorships: Generating revenue through on-site advertising spaces for brands and seeking sponsorships for events or specific amenities within the resort.
  • Photography and Videography Services: Offering professional photography or videography services to guests, especially for events like weddings or group retreats.
  • Exclusive Experiences: Creating unique, high-end experiences for guests, such as private dining under the stars, personalized tours, or bespoke adventure activities, which can be priced at a premium.
  • Loyalty Programs: Implementing a loyalty program where guests earn points for each stay, which can be redeemed for discounts, free nights, or other perks.
  • Spa and Beauty Services: Revenue from spa treatments, massages, beauty services and wellness sessions.

Each of these revenue streams contributes to the overall financial health of the resort. Diversifying these sources ensures a more stable income, particularly important in the hospitality industry where seasonal fluctuations can impact certain revenue streams more than others. Tailoring services and packages to meet the needs and preferences of your target market in Omaha is also crucial for maximizing revenue potential.

Cost of Goods Sold

  • Food and Beverage Supplies: Costs for purchasing ingredients and supplies for your resort’s restaurants, bars and room service. This will vary with the number of guests and their consumption patterns.
  • Housekeeping Supplies: Expenses for cleaning materials, laundry supplies for linens and towels and guest amenities like toiletries. These costs rise with higher occupancy and more frequent room servicing.
  • Utilities Based on Usage: While utilities are a regular expense, the cost can vary based on usage. In a resort, this includes water, electricity and gas usage, which will increase with higher guest occupancy and the use of facilities like swimming pools, spas and restaurants.
  • Laundry Services: If you have an in-house laundry, the costs for washing, drying and ironing linens and towels will fluctuate with the number of guests.
  • Guest Amenities: Variable costs for amenities provided to guests, such as welcome kits, in-room snacks, or minibar items.
  • Staffing Costs: Expenses for part-time or temporary staff, such as additional housekeepers, servers, or event staff, which can vary depending on occupancy and events.
  • Maintenance and Repairs: While regular maintenance is a fixed cost, additional repairs and upkeep expenses for guest rooms, facilities and equipment can vary.
  • Marketing and Advertising Costs: Variable marketing costs associated with promotional campaigns or special offers to attract guests.
  • Recreational and Activity Supplies: Costs for materials and supplies used in guest activities and recreational services, which can change based on guest participation.
  • Commissions and Booking Fees: Fees paid to travel agents or booking platforms, usually a percentage of the booking value.
  • Event Costs: If hosting events or conferences, the costs for setting up, catering and other logistics will vary based on the scale and frequency of events.

Managing these variable costs effectively is crucial for maintaining the profitability of your resort. They should be carefully monitored and adjusted in line with revenue patterns to ensure a healthy balance between income and expenditure.

Operating Expenses

  • Property Rent or Mortgage Payments: If you’re leasing the property, the monthly rent. For owned properties, mortgage payments.
  • Insurance Premiums: Regular payments for comprehensive insurance policies, including property insurance, liability insurance, workers’ compensation and perhaps specific coverage for guest accidents or natural disasters.
  • Salaries and Wages: Fixed salaries for your permanent staff, including management, administrative staff, full-time housekeeping, maintenance and other operational staff.
  • Utilities: Basic utility costs like electricity, water, gas and sewage, which may not fluctuate significantly with occupancy.
  • Property Taxes: Annual taxes due on the property and its assets.
  • Maintenance and Repairs: Regular maintenance costs for the upkeep of the resort’s buildings, grounds and equipment to ensure operational efficiency and guest satisfaction.
  • Marketing and Advertising: Ongoing costs for marketing activities to attract guests, like digital marketing, print advertising and promotional materials.
  • Professional Services: Fees for services such as accounting, legal advice, or business consulting.
  • Software Subscriptions: Costs for software used in the resort’s operations, like property management systems, booking engines and customer relationship management tools.
  • Office Supplies and Equipment: Regular expenses for office supplies and any necessary equipment maintenance or replacements.
  • Depreciation: Accounting for the depreciation of the resort’s assets like buildings, furniture and equipment over time.
  • Staff Training and Development: Costs for training programs and professional development for your employees to ensure high-quality service standards.
  • Security: Expenses related to maintaining security measures, such as surveillance systems, security personnel and access control systems.
  • Miscellaneous Expenses: Other fixed costs might include bank fees, memberships in industry associations and business licenses.

Effectively managing these operating expenses is crucial as they will impact the overall profitability of your resort. Regular review and careful budgeting of these costs can help in maintaining a healthy financial status for your business.