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Written by Elma Steven | Updated on February, 2024

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Find Out- Is Sports Complex Business Profitable?

The profitability of your Sports Complex business depends on 4 important factors: Industry Prospects, Investments, Revenue Sources, Cost and Profitability. We have taken a deep dive to find out potential profitability from the Sports Complex business. 

Sports Complex Industry Prospects

The global sports complex market size was valued at $420 billion in 2023 and is projected to reach $677.7 billion by 2028 (marketreportsworld), with a compound annual growth rate (CAGR) of 10.61% during 2022-2028. Additionally, the global sports market size grew from $486.61 billion in 2022 to $512.14 billion in 2023 (thebusinessresearchcompany). 


  • Land Acquisition or Leasehold Improvements: If you’re buying land or leasing a space for your sports complex, this will be a major CapEx item. For leased spaces, substantial leasehold improvements may be needed to customize the area for sports activities.
  • Construction or Renovation Costs: Costs for constructing new facilities or renovating existing structures to suit the needs of a sports complex, including indoor and outdoor spaces.
  • Sporting Equipment and Facilities: Investment in sports equipment like goals, nets, balls, matsand other sports-related gear. This also includes specialized equipment for gyms, pools, tracks, courtsand fields.
  • Lighting and Sound Systems: High-quality lighting for both indoor and outdoor areas and sound systems for announcements and music.
  • Seating and Spectator Areas: Installation of seating for spectators, which might include bleachers or more permanent seating arrangements.
  • Locker Rooms and Showers: Building and equipping locker rooms and shower facilities.
  • Safety and Medical Equipment: First aid kits, defibrillatorsand other safety equipment for emergencies.
  • Point of Sale (POS) Systems and Technology: Systems for ticketing, bookingand sales, as well as administrative office technology.
  • Signage and Branding: Costs for external and internal signage, as well as branding elements within the complex.
  • Initial Marketing and Promotional Expenses: Costs associated with promoting the opening of the sports complex, including advertising campaigns and promotional events.
  • Parking Lot Construction or Improvement: If applicable, the construction or improvement of a parking lot.
  • Security Systems: Installation of security cameras and alarm systems.
  • Landscaping and Outdoor Amenities: Landscaping, playgrounds, or other outdoor amenities to enhance the aesthetic appeal and functionality of the complex.
  • Legal and Professional Fees: Costs for legal, accountingand consulting services related to setting up the business.

Carefully planning and budgeting for these CapEx items is crucial for the successful launch of your sports complex. It’s important to conduct thorough market research and financial planning to ensure that all aspects of the setup are covered.


  • Facility Rentals: Charging fees for teams, groups, or individuals to use the sports facilities, such as soccer fields, basketball courts, swimming pools, or gym areas.
  • Membership Fees: Offering memberships that allow individuals or families regular access to the sports complex and its amenities.
  • Sports Leagues and Tournaments: Hosting sports leagues and tournaments can generate income through registration fees. You can cater to different sports and age groups.
  • Fitness Classes and Personal Training: Offering various fitness classes and personal training sessions. This could include aerobics, yoga, swimming lessons, or specialized sports training.
  • Retail Sales: Selling sports gear, appareland other merchandise. This could include items like swimwear, gym equipment, or team uniforms.
  • Event Hosting: Renting out space for events like birthday parties, corporate events, or other private functions. These can include sports-themed events or general event rentals.
  • Concessions and Food Service: Operating a snack bar, café, or restaurant within the complex. This can include healthy food options, sports drinksand snacks.
  • Sponsorships and Advertising: Partnering with local businesses for sponsorships or selling advertising space within the complex.
  • Childcare Services: Offering childcare services for parents using the facility, which can be especially attractive for family-oriented complexes.
  • Special Programs and Clinics: Running sports clinics, wellness workshops, or other special programs that focus on skill development, healthand fitness.
  • Equipment Rentals: Renting out equipment that patrons may need for sports or fitness activities.
  • Online Classes or Virtual Training: Offering online fitness classes or virtual coaching sessions.

Diversifying your revenue streams can help stabilize your income and make your sports complex more resilient to market changes. Continuously assessing the demand for different services and adjusting your offerings can help you tap into the most lucrative opportunities.

Cost of Services Sold

  • Maintenance and Upkeep of Facilities: Costs for regular maintenance of sports facilities, including turf care for outdoor fields, court resurfacing, pool maintenanceand equipment repairs. This varies depending on usage.
  • Utility Costs Related to Usage: Additional electricity, waterand gas costs that are directly tied to the operation of the sports facilities, like lighting for evening games or heating for indoor pools.
  • Staff Wages (Variable Portion): Salaries for part-time or hourly staff, such as referees, instructorsand maintenance personnel, which can vary with the number of events or classes being offered.
  • Sports and Fitness Equipment: Costs for replacing or repairing sports and gym equipment that wears out or becomes outdated.
  • Cleaning and Sanitization Supplies: Expenses for cleaning materials and sanitization products, which may increase with higher usage of the facilities.
  • Event-Specific Expenses: If you host tournaments or special events, costs such as additional staffing, trophies or prizesand event-specific marketing.
  • Instructor or Specialist Fees: Payments to external coaches, trainers, or specialists who conduct classes or clinics at your complex.
  • Program Supplies: Materials and supplies for various classes or programs, such as fitness class equipment, swim aids for lessons, or craft supplies for youth programs.
  • Landscaping and Grounds Maintenance (Variable Portion): This includes any additional landscaping or outdoor maintenance that varies with seasonal use or specific events.
  • Energy and Water Usage for Specific Activities: For example, the increased water usage for maintaining a pool or increased energy costs for lighting during night-time events.

Efficient management of these variable costs is crucial for maintaining the profitability of your sports complex. Strategies like energy-efficient practices, regular maintenance to prevent major repairsand flexible staffing arrangements can help control these costs.

Operating Expenses

  • Rent or Mortgage Payments: Regular payments for the property where your sports complex is located, if you don’t own the property outright.
  • Utilities (Fixed Costs): Basic utility costs such as electricity, waterand gas for your facility, excluding those directly linked to facility usage.
  • Insurance: Costs for comprehensive insurance coverage, including property insurance, liability insuranceand possibly specific sports-related insurance.
  • Salaries for Permanent Staff: Wages for your full-time employees, such as administrative staff, facility managersand maintenance personnel.
  • Marketing and Advertising: Ongoing marketing costs to promote your sports complex, including online advertising, print mediaand community engagement activities.
  • Professional Services: Fees for ongoing professional services like accounting, legal adviceand consulting.
  • Office Supplies and Equipment: Regular expenses for office supplies, software subscriptionsand any equipment needed for the administrative side of your business.
  • Maintenance and Cleaning (Fixed Portion): Costs for routine cleaning and maintenance of the facility, excluding variable costs based on usage.
  • Technology and Software Subscriptions: Regular fees for software used in managing your business, such as scheduling, bookingand customer relationship management systems.
  • Taxes and Licenses: Any business taxes and the cost of maintaining licenses and permits required for operating your sports complex.
  • Loan Repayments: If you have financed your business or specific equipment, the monthly loan repayments are considered an operating expense.
  • Depreciation of Assets: This includes the depreciation of long-term assets such as buildings, equipmentand vehicles over their useful life.
  • Miscellaneous Expenses: Other costs such as bank fees, transaction fees, or any unforeseen expenses that arise in the normal course of business.

Efficiently managing these operating expenses is crucial for maintaining the financial health of your sports complex. Regularly reviewing and optimizing these costs can help improve your profit margins and ensure long-term business sustainability.