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The Organization

What will your primary source of revenue be?

From top to bottom, Auto Lux recognizes the car wash industry as a service industry. By providing a high-quality service at a fair price and focusing our personnel on customer service, Auto Lux will become Bucharest’s top car wash facility.

What will be the general structure of the company?

Luxury automobiles are developed on a complex structure in order to deliver great services for their vehicle class. The facility will be a well-lit, well-landscaped, modern structure that offers high-quality service at affordable prices, as well as remote (video) security monitoring in the service area. Both men and women may feel at peace and comfort when cleaning their automobiles, motorcycles, and other vehicles at Auto Lux.

What is the location of the company?

The most important factor in Auto Lux’s success is its website. The corner of Piata Romana and Bulevardul Magheru in Bucharest was selected after all concerns were taken into account. This location is on the northwest side of a major highway intersection. For this area, a car wash would be ideal. The area is surrounded by corporate campuses, luxury multi-family buildings such as condominiums, duplexes, and apartments, and single-family homes.

What kind of land and equipment will you need?

The car wash will be built on land between Romana Square and Bld.Magheru junction. In the first phase, the land will be rented.

Two laser automated car wash bays that are “touch-free and spot-free.”

Four “self-serve” lanes are available.

Vending machines provide services like cleaning and car washes.

Reverse osmosis is a method of purifying water.

  • What is the story behind you?
  • How many employees will be employed by the firm, and what will their roles be?

This self-service car wash employs only the owner and a part-time employee. The organizational structure is straightforward at this point: the employee reports to the business owner.

More staff will be employed as the firm grows, and a more detailed organizational chart will be established.

The proprietor and a part-time attendant work at this self-service vehicle wash. At this point of time, the organizational hierarchy is straightforward: employees report to the owner.

A more complete organizational chart will be constructed if the company expands in the future and additional workers are hired.

The Goods and Services

What are your service or product’s advantages?

In addition to a technologically advanced car wash facility, Auto Lux will provide a gathering place for automobile organizations and enthusiasts in the neighborhood. Auto Lux will lend a hand at charity and fund-raising car washes. Because of the video security supervision, people will be encouraged to use the facilities at any time of day or night.

What is the nature of your offering?

External in-bay automated and self-service vehicle wash facilities will be provided by Auto Lux Vehicle Wash. They will be technologically advanced, frictionless, and touchless. The most basic kind of vehicle wash is self-service. In-bay automatic upgrade washes feature an undercarriage wash, tires, and an in-bay automated upgrade wash with extended drying time. S&G will provide not only the cleanest and most technologically advanced car wash but also remote video surveillance and monitoring.

What are your product’s or service’s advantages?

What distinguishes it from other similar products?

There will also be characteristics that are specific to the self-service car wash industry:

  • Rinse well to remove any traces of soap. This is normally only available in full-service laundries. The consumer may be able to get a high-priced service for a fraction of the cost.
  • a tire cleaning and a pre-soak system Another way for customers to save money on a high-cost service.
  • Floor Heating System with Overhead Radiant Tube Heaters Even during the coldest months of the year, customers may wash their automobiles without feeling uncomfortable.

 Promotional products

Who are the people you’re trying to reach out to?

The features of the target market are classified into seven groups, according to Professional Carwashing and Detailing Online:

Between the ages of 16 and 65, population density is highest. The biggest percentage should be seen between 34 and 45 years of age.

  • Who do you see as your primary competitors?
  • There are no major competitors in the area.
  • How is the market doing right now?
  • What factors do you consider while deciding on a price?

The pricing at Auto Lux was chosen with the consumer in mind. Quality service is very important to us.

What strategy will you use to launch and market your product or service?

The Laserwash system’s reputation as an industry leader and the site’s “curbside” allure to first-time customers are the cornerstones of our car wash company’s marketing strategy. If you deliver exceptional service, your customers will return again and again. We’ll also use a local radio station and “word-of-mouth” advertising from satisfied consumers to broaden our customer base. All budgets will be met with a cost-effective solution. Our basic wash will set you back $5, while our deluxe wash will set you back $8.

What are the approaches for marketing and distribution?

Customer service takes precedence over sales in our field of employment. It’s a dependable source of income. Our marketing and sales strategy will be built on the following components:

  • Service is 24 hours a day.
  • a high-quality service at a reasonable cost (attendants on duty: 10 – 6, Mon – Sat, who are always focused on customer satisfaction)
  • Seasonal and weather-related dependability.


What is the approximate amount of money needed, and what will it be used for?

Our business is an “all cash” operation, which means we pay all variable and fixed expenses monthly. As a consequence, we’ll be able to produce cash flow swiftly in order to support future growth. Auto Lux will benefit from two major issues in the first nine months in terms of capital development (six months of operation).

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