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Written by Elma Steven | Updated on April, 2024

pickleball business plan

How Do I Write the Pickleball Business Plan?

Pickleball Business Plan is an outline of your overall pickleball business. The business plan should includes a 5 year financial projection, marketing plan, industry analysis, organizational overview, operational overview and finally an executive summary. Remember to write your executive summary at the end as it is considered as a snapshot of the overall business plan. You need to be careful while writing the plan as you need to consider various factors that can impact the business’s success.

Executive Summary

The Miami Center was established by Samantha Rodriguez who shines as a new light for sports fans in the heart of Miami is a city recognized for its colorful culture and active lifestyle. This is a fast-growing sport that mixes aspects of tennis, badminton and table tennis; this cutting-edge center is committed to developing and enhancing the sport. The facility is well-positioned to become a mecca for players of all skill levels from amateurs to pros because to its emphasis on convenience, camaraderie and high-quality playing experiences.

Mission: Our mission is to increase the popularity of pickleball in Miami by providing top-tier courts for players of all ages and skill levels. We’re working to create this a community where individuals can bond over their shared interest in gaming.

Vision: Our vision is to establish itself as a premier facility not only in the Miami area but throughout the country. To encourage other communities to adopt the sport and aid in its expansion nationally we want to serve as a model of professionalism, community involvement and sports excellence.

Industry Overview:

Estimates over the next decade place the U.S. market at $2.37 billion, up from a projected $1.32 billion in 2022 (a CAGR of 10.19%). The number of players is on the upswing, with projections showing 4.8 million participants by 2021, up from 2020’s 4.2 million. Twenty million players in the United States? That’s the prediction of some experts. Check out this guide on how to write an executive summary? If you don’t have the time to write on then you can use this custom Executive Summary Writer to save Hrs. of your precious time.

Financial Highlights

Revenue & Earnings

Revenue & Net Profit of pickleball Business Plan

Cost of Goods Sold & Expenses

Cost & Expenses of Pickleball Business Plan

Break- Even Analysis

Break even Analysis of Pickleball Business Plan

Investments or Fund Usage Plan

fund usage graph of pickleball business plan

Business Description

Business Name: Miami Pickleball Center

Founders: Samantha Rodriguez

Management Team:

Screenshot 2023 05 22 at 4.59.16 PM

Legal Structure: LLC

Location: Miami

Goals & Objectives:

✔️Build a Loyal Customer Base: Emphasize friendly service and a comfortable setting to draw in and keep clients.

✔️Achieve Brand Recognition: Make a reputation for your facility among Miami’s active community.

✔️Operational Efficiency: Ensure smooth operations including effective court management, equipment upkeep and top-notch customer service.

✔️Community Engagement: Hold competitions, gatherings and other activities often to foster a thriving group of fans.

✔️Financial Stability: Aim for a steady revenue stream through court rentals, coaching services and other offerings to reach financial self-sustainability.

✔️Facility Expansion: Increase the number of courts or add facilities like a pro shop or café as patronage increases.


✔️Court Rentals: Provide well-maintained indoor and outdoor courts for recreational play, practice or competitive matches.

✔️Coaching and Clinics: Provide instruction for players of all ability levels from novices to veterans and provide clinics that concentrate on developing particular skills.

✔️Leagues and Tournaments: Organize regular leagues and tournaments for all skill levels and age groups providing players an opportunity to compete and interact.

✔️Youth Programs: Develop programs for children and teenagers to learn, promoting physical fitness and a love for the sport from a young age.

✔️Equipment Rental and Sales: Paddles and balls might be available for rent and a pro store could offer necessary gear.


✔️Books and Educational Materials: Procure media (books, DVDs, etc.) that cover the background, rules and strategy of the game.

✔️Apparel: Sell sportswear tailored for the game including moisture-wicking shirts, shorts and skirts as well as branded merchandise like hats and sweatbands.

✔️Footwear: Provide court-ready shoes with the required support and traction for players.

✔️Protective Gear: Include items such as knee pads, elbow pads and sunglasses to ensure player safety and comfort.

✔️Bags and Backpacks: Bags and backpacks designed specifically for equipment including paddles, balls and more.

Business Model

Check out 100 samples of business model canvas.

business model canvas for pickleball business plan


Check out the 100 SWOT samples which will give you a better idea on SWOT writing process.

SWOT of pickleball business plan

Marketing Plan

The marketing plan has five main sections. These sections are marketing budget, marketing channels, GTM or Go To Market Strategy and brand management. The marketing budget will explain how much you plan to spend on promotions and what will be the proportion of spending across the channels. The marketing channels section will talk about how you plan to use each of the promotional channels. The GTM strategy can be considered as the short term version of promotional channels section where you explain how you plan to penetrate the market using the channels at the beginning. Finally, brand management is the longer term version of the promotional channels section where you explain how you plan to enhance brand awareness, recognition and brand recalls amongst your target market.

Promotional Channels

Social Media Marketing – $15,000 (30%)

✔️ Platform Focus: Focus on social media sites with active user bases and a penchant for visual material such as Instagram, Facebook and Twitter. Highlights from games, player comments and upcoming events.

✔️ Paid Ads: Utilize targeted advertising to reach sports enthusiasts, families and local community members.

✔️ Content Strategy: Consistent updates detailing game content, hints and player profiles. Use polls, quizzes and challenges to connect with your audience.

Website and SEO – $10,000 (20%)

✔️ Website Revamp: Make sure the website is easy to use has a pleasant design

and provides useful information about the venue, its events and its programs.

✔️ Blog Content: Consistent content on strategies, health advantages and local sporting events may boost search engine rankings.

✔️ SEO: Optimize for local sports and recreational activity-related keywords to improve search engine visibility.

Email Marketing – $5,000 (10%)

✔️ Newsletter: Create a monthly newsletter with updates on events, special offers and facility news.

✔️ Segmentation: Tailor emails for different groups like regular members, occasional visitors and potential customers.

Local Partnerships – $7,000 (14%)

✔️ Community Events: Participate in community celebrations by organizing exhibitions and contests.

✔️ Schools and Community Centers: Participate in youth activities and events hosted by local educational institutions.

Influencer and Sports Personality Collaborations – $6,000 (12%)

✔️ Local Sports Personalities: Join forces with local celebrities and athletes to host successful marketing campaigns.

✔️ Sponsorship Deals: Offer your space for sporting events and practices in return for publicity.

Direct Mail and Local Advertising – $4,000 (8%)

✔️ Direct Mail Campaigns: Distribute marketing materials to the neighborhood and nearby establishments.

✔️ Local Media Advertising: Invest on advertisements in local newspapers, radio and community newsletters.

Referral Program – $3,000 (6%)

✔️ Referral Rewards: Put in place a system where members may earn discounts or free court time for bringing in new clients.

Brand Management

Social Media Marketing

✔️Brand Voice and Visual Identity: Branding efforts should be made to create a voice and aesthetic that are lively and exciting much like the sport of itself. Highlight images and movies that highlight the action on the field the variety of players and the social nature of the sport.

✔️User-Generated Content: It’s important to have gamers talking about their experiences at your venue and tagging it. It will help the community’s morale and reputation if you repost these articles.

✔️Live Streams and Highlights: Showcase tournament highlights, host Q&A sessions and broadcast live games to keep your viewers interested.

Search Engine Marketing (SEM) and Local SEO

✔️Ad Copy: Highlight the special features that make your facility stand out such as its cutting-edge amenities, unique courses and frequent events.

✔️Website Optimization: Ensure the website showcases your facilities, services and is optimized for relevant keywords.

✔️Google My Business: Regularly update your listing with photos, events and contact info to boost local visibility.

Email Marketing

✔️Newsletter: Share updates about upcoming events, leagues, facility upgrades and special offers.

✔️Segmentation: Improve response rates by sending targeted emails to your regular members, family and business customers.

Local Partnerships and Sponsorships:

✔️Community Events: Partner with local events and schools to introduce the game and offer demo sessions or mini-tournaments.

✔️Sports and Wellness Collaborations: Get together with health spas, fitness facilities and sports teams to host combined activities.

Content Marketing

✔️Educational Content: Create content that covers pickleball techniques, benefits of the sport and community stories.

✔️Facility Highlights: Talk about the amenities, activities and member experiences that make your facility unique so that others may see what they’re missing out on.

Go To Market Strategy

Online Presence and Community Engagement

✔️Professional Website: Build a site that is easy to use and has complete details about your services including location, hours and how to register for classes or events. You may capture your audience attention with visuals by including a gallery of your courts and events.

✔️Content Marketing: Publish blog pieces or articles on game skills, health advantages and local sports events to increase search engine results and showcase your expertise.

✔️Local Directory Listings: Ensure your facility is listed in local sports and recreational directories to enhance visibility in your community.

Studio Launch Event and Promotional Offers

✔️Grand Opening Event: Host an event to promote your facilities. Involve local sports celebrities provide free demos and give guided tours to attract new members.

✔️Introductory Discounts: Offer special rates or free trial days for first-time visitors to encourage them to experience your courts and services.

Digital Marketing and Customer Relations

✔️Social Media Campaigns: Promote your community by sharing exciting material on social media like Instagram, Facebook and Twitter.

✔️Email Marketing: Keep your audience informed and interested in the game by sending out a newsletter with frequent announcements of upcoming events, discounts and news.

✔️Loyalty Program: Create a loyalty program that provides discounts or early access to new features in exchange for repeat business.

Brand Awareness and Public Relations

✔️Local Media Outreach: Collaborate with local newspapers, radio stations and community channels for features or interviews to increase brand awareness.

✔️Community Involvement: Participate in or sponsor local sports events and charity programs to enhance your presence and goodwill in the community.

✔️Influencer Partnerships: Partner with local sports influencers or well-known players for special events or promotions.

Performance Tracking

✔️Analytics and Feedback: Measure the success of your marketing campaigns using analytics tools and request consumer feedback on a regular basis to learn more about their wants and requirements.

✔️Adaptation: Keep an open mind and be prepared to modify your approach in light of new market data and the results of your various efforts.

Organizational Overview

The organizational overview section summarizes the company’s structure and operations. It explains the organizational structure including the hierarchy of reporting relationships, ownership and responsibilities of key management personnel. This also explains how the founder’s past experiences and credentials can help make the business successful.


founder of pickleball business

Samantha Rodriguez has taken the initiative in building an active facility in the center of Miami. Her passion for the sport her goal to offer a friendly atmosphere for players of all ages and ability levels pushed her to seek a career in the business.

Samantha’s faith in special capacity to bring people together improve health and entertain them is at the heart of her devotion to the game. This philosophy along with her broad history in business management and community participation, has provided her with the abilities required to build a successful facility.

Because of Samantha’s familiarity with and appreciation for Miami the city’s culture and active lifestyle inspired the design of her facility. Her goal is to help as many people as possible discover the excitement by creating a group where players of all ages and abilities can get together to learn from one another and have fun.

Her center is meant to serve as a gathering area for the locals not merely a place to play. The facility will include cutting-edge courts, expert instruction and a wide range of leisure and competitive leagues and events.

Positions and Responsibilities

Chief Executive Officer (CEO) – Samantha Rodriguez

Samantha Rodriguez is in charge of the center as its chief executive officer. She makes all the major calls, handles all the logistics and runs the show. In order to make sure the facility fits in with Miami’s thriving culture Samantha promotes it in local community and athletic events. Her responsibilities also include ensuring open lines of communication between the group and its external collaborators.

Facility Manager

The Facility Manager is in charge of all regular center functions. Courts, leagues and events must all be scheduled while maintaining high levels of customer service. The manager is crucial to the facility’s success because of the role they play in resolving problems and keeping service levels high.

Head Coach/Instructor

The coaching sessions for different abilities and age groups are led by the Head Coach or Instructor. It is their obligation to create and implement training regimens that place a premium on the development of their players. Also essential to the facility because he or she organizes and leads important activities like competitions and coaching clinics that promote healthy competition and the development of new abilities.

Marketing and Promotions Coordinator

The facility’s marketing activities are managed by the Marketing and Promotions Coordinator. They’re in charge of the facility’s internet profiles and community outreach. In addition you’ll be in charge of arranging the marketing for tournaments and other special events to bring in new business and satisfy your current client base.

Financial Controller

The Financial Controller oversees the company’s budget, books and any necessary financial planning for the future. They are responsible for handling payroll and invoices and making sure the building meets all legal financial standards.


organogram of pickleball business plan

Operational Overview


Court Rentals

✔️Rent one of your facility’s high-quality courts now! These courts are available for hourly or daily reservations, meeting the demands of players of all skill levels and interests.

Coaching and Training Programs

✔️You can get help from trained professionals no matter what level of play you’re at. Program components range from one-on-one instruction to small-group drills to specialized clinics covering certain facets of the game.

Leagues and Tournament Organization

✔️The facility hosts regular leagues and tournaments, giving opportunity for both social and competitive play. All ages and skill levels are welcome in these competitions which foster a sense of community and healthy rivalry.

Youth and Family Programs

✔️To get kids and their families interested in the sport and to give them something to do together a number of specialized programs exist. The programs highlight the importance of developing skills, being a good sport and having fun while playing.

Equipment Rental and Sales

✔️The facility provides paddles and balls for rent for anyone interested in playing. In addition, players may shop for a variety of equipment and accessories.

Industry Analysis

In 2022, there were more than 4.8 million players in the United States a 40% increase from the previous year as reported by the USA Pickleball Association. Florida is one of the fastest-growing states in terms of participation and the South and Southeast in general are hotbeds for the sport. (Pickleball Canada)

There are more than 200 courts in Miami-Dade County and the sport’s popularity is on the rise. Numerous groups, leagues and tournaments can be found in the region.

The rising number of people playing the game is certain to contribute to further development of the industry supporting it. The increasing number of game centric goods and services is also helping the sector.

industry analysis of pickleball business plan

Source: marketresearchfuture

Here are some of the key statistics and numbers related to the industry:

✔️Number of players in the US: 4.8 million

✔️Growth rate of participation: 40% in 2022

✔️Number of courts in Miami-Dade County: 200+

✔️Number of clubs and leagues in Miami-Dade County: 10+

✔️Number of tournaments in Miami-Dade County: 5+

✔️Estimated market size of the industry: $2 billion

industry analysis of pickleball business plan

Source: globenewswire

Here are some additional tips for starting a business in Miami:

✔️Do your research: Learn as much as you can about the industry and the Miami market.

✔️Develop a business plan: This will help you to define your business goals, strategies and financial projections.

✔️Find a niche: The market offers a wide variety of business opportunities. Think about your strengths and your hobbies to select a field that will allow you to thrive.

✔️Build relationships: In every sector networking is necessary but in the game it’s crucial. Get engaged with the local pickleball scene and create connections with players, teachers and other business owners.

✔️Market your business: Promote your company and get the word out! Reach out to potential customers using conventional and internet advertising as well as social media.

industry analysis of pickleball business plan

Source: usapickleball

Industry Problems 

✔️Court Availability: Courts may be difficult to reserve at high-traffic times of day or year. Players who are unable to use the amenities when they want to may get dissatisfied as a result.

✔️Equipment Quality and Availability: If rental equipment like paddles and balls are not well-maintained or in short supply it can negatively impact the playing experience.

✔️Facility Maintenance: Unsafe and unpleasant conditions for players include dim illumination, dirty courts and other similar nuisances.

✔️Class Scheduling and Capacity: If your coaching sessions or fitness courses are often busy or take place during standard business hours you may not be able to accommodate all of your clients’ schedule demands.

✔️Customer Service Challenges: Inadequate or inefficient customer service whether in person or online (such as during booking or inquiries) can lead to customer dissatisfaction.

Industry Opportunities

✔️Maximizing Court Utilization: Create an effective booking system and consider adding more courts during high-demand times. You might promote off-peak use by providing discounts for periods when demand is lower.

✔️Upgrading Equipment: Be sure to keep up with routine equipment maintenance and stocking. The assurance of good quality is a selling factor that might bring in buyers looking for premium products.

✔️Facility Enhancement: Regular maintenance and upgrades of facilities not only improve customer satisfaction but also position your center as a premium venue. Investing in better lighting, court surfaces and cleanliness can significantly enhance the player experience.

✔️Flexible Scheduling and Diverse Programs: Offer a variety of classes at different times including weekends and evenings to accommodate different schedules. Diversifying the programs to cater to different skill levels and interests can attract a broader customer base.

✔️Improving Customer Service: Invest in training for your staff to provide excellent customer service. Implementing a customer relationship management (CRM) system can also streamline inquiries and bookings enhancing overall customer experience.

Target Market Segmentation

Geographic Segmentation

✔️Miami-Dade County Residents: Advertise the facility as a place where locals may come to improve their health and have fun. Emphasize how easy it is to get to the facility and how it serves as a hub for the local community.

✔️Specific Miami Neighborhoods: Focus on areas with a reputation for a high level of community involvement and physical activity. Areas like Coral Gables, Coconut Grove and Kendall for instance may have inhabitants who are interested in new leisure activities.

Demographic Segmentation

✔️Age Groups: Offer programs tailored to different age groups. For younger players focus on skill development and fun whereas for older demographics, emphasize social interaction and physical health benefits.

✔️Income Levels: Provide separate activities for children, teens and adults. Emphasize social contact and physical health advantages for the older populations while focusing on skill development and pleasure for the younger participants.

✔️Family Status: Design family-friendly programs and packages that encourage participation from entire families offering a wholesome family activity option.

Psychographic Segmentation

✔️Recreational Players: Focus on those who are actively looking for leisure activities to improve their health and social lives. Provide friendly leagues and get-togethers for people of all ages to bond.

✔️Competitive Players: Provide more challenging leagues, rankings and coaching for the most dedicated athletes.

✔️Health and Fitness Enthusiasts: Target individuals who are focused on maintaining an active lifestyle. Promote the game as a fun way to stay fit and healthy.

Behavioral Segmentation

✔️Regular Players: Promote regular attendance and interaction by offering memberships or loyalty programs.

✔️Occasional Players: Make it possible for casual gamers who are unable to commit to regular play to participate on a pay-as-you-go basis.

✔️Event Participants: Create and advertise tournaments, clinics and other one-off events for players who are looking for something a little bit different to get their game on.

Cultural Segmentation

✔️Cultural Diversity: Embrace Miami’s varied population by presenting culturally-themed activities or giving multilingual instruction, making the facility friendly to different ethnic groups.

Market Size

market size of pickleball business plan

✔️Total Addressable Market (TAM): Everyone in the United States who would be interested in pickleball classes, leagues or venues is part of your Total Addressable Market. Sizable segment of the population that engages in leisure sports, particularly those that have common governing structures. The game’s widespread appeal across age groups and socioeconomic classes may be a major factor in the sport’s rising TAM. You can see the potential for facilities to go beyond your local area thanks to this massive market.

✔️Serviceable Addressable Market (SAM): The Serviceable Addressable Market is more narrow and focused on the subset of the TAM that you can really target and service. Customers in this niche are mostly located in Miami and its surrounding regions and have an interest in the game or activities similar to the sport. The key position of your facility in Miami, the range of services you provide (including court rentals, coaching services and tournament organization) and your target demographics within the local region all contribute to your SAM. To focus on the local market in which your institution operates, you must first determine this demographic’s importance and accessibility to your offerings.

✔️Serviceable Obtainable Market (SOM): The Serviceable Obtainable Market stands for the proportion of the SAM that you can really win or your feasible market share. This indicator is affected by a number of variables such as the attractiveness and convenience of your facility, the excellence and variety of the services offered, the success of your advertising campaigns and the level of competition in the Miami region. Your company may utilize the SOM as a goal to aim at in terms of customer engagement, financial projections and overall business strategy. Given your present strengths and market position, here is where you should put your attention if you want to break into or strengthen your position in the competitive Miami pickleball market.

Industry Forces

Market Demand and Sports Trends

The rising popularity of the game amongst people of all ages affects the need for dedicated courts in Miami. Demand for such kind of facility is being fueled in part by the growing popularity of health-focused and community-oriented sports activities. To cash in on these tendencies, businesses must develop products, services that appeal to a broad range of customers, from young people to seniors and from casual fans to serious sportsmen.


Public parks, private clubs and community centers all provide alternatives to dedicated courts. Stand out by giving services that no one else provides, superb court conditions, amazing customer service and personalized training for players of all levels. One of the keys to success is identifying what sets your facility unique from others and promoting it to the community.

Technological Advances

Online booking systems, customer relationship management software and social media marketing are just a few examples of how embracing technology may boost company productivity and satisfaction. You may stay ahead of the competition by using cutting-edge sports facility management software and digital platforms for marketing and customer interaction.

Regulatory Environment

It is crucial to follow all rules set out by municipal authorities in terms of sporting facilities, health and safety measures and business practices. Keeping your building up to code protects your company from legal trouble and ensures the safety of your customers and employees.

Economic Factors

Depending on the economy, people’s discretionary income and therefore the amount of money they have available to spend on leisure activities, may change. Depending on the state of the economy the number of members and the regularity of reservations may change. With this information may be adjusted to account for the present economy.

Supplier Dynamics

Changes in supplier pricing or availability might have an effect on operating expenses and offers if you rely on them for equipment, maintenance supplies and other facility requirements. Keeping up with the latest innovations in pickleball is crucial to run a smooth business.

Customer Preferences and Expectations

There might be a wide variety of preferences among players and members regarding court quality, club facilities and available programs. It’s vital to meet these demands and maintain happy customers. Players anticipate courts that are always in good shape, a wide variety of activities and a welcoming community vibe.

Social and Environmental Responsibility

Sustainable methods and community service are two ways to increase your building’s attractiveness. Reputation may be boosted by participating in community activities, becoming green and lending support to regional sports teams.

Workforce Availability and Skills

It is crucial to choose experienced and qualified instructors and supervisors. The ability of your staff to deliver excellent service and effective facility maintenance depends on their ongoing training and development.

Health and Pandemic-Related Impacts

Because of the pandemic, it’s more important than ever to keep athletic events safe and clean. Implementing strong health and safety requirements and maybe altering operations (such as delivering fewer courses or virtual coaching sessions) may be necessary to safeguard consumers and staff from damage and meet shifting consumer needs.

Financial Statements

The financial model has all the important financial statements including Income Statement, Balance Sheet and Cash Flow Statement. In addition, the financial model includes 3 to 5 years of projections and can be edited using Microsoft Excel or Google Sheets.

Income Statement

income statement of pickleball business plan

Cash Flow Statement

cash flow statement of pickleball business plan

Balance Sheet

balance sheet of pickleball business plan

Revenue Summary

revenue summary of pickleball business plan

Cost of Goods Sold

Cost of pickleball business plan