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Written by Elma Steven | Updated on June, 2024

resort business plan

How to Write a Resort Business Plan?

Resort Business Plan is an outline of your overall resort business. The resort business plan should include a 5 year financial projection, marketing plan, industry analysis, organizational overview, operational overview and finally an executive summary. Remember to write your executive summary at the end as it is considered as a snapshot of the overall business plan. You need to be careful while writing the resort business plan as you need to consider various factors that can impact the business’s success. Read the sample resort business plan in order to have a clear understanding of the process.

This article will provide you a step by step process to write your Business Plan. Get a free Resort Business Plan at the end!

You can spend 3 to 4 weeks trying to write your own Business Plan by browsing through free online resources or hire a professional writer for $2,000. There is a better way to do this- Download our Resort Business Plan to write a plan in just 2 days.

Executive Summary

Overview: Greg Jill is the owner and operator of Heaven’s Resort. Greg has worked in a variety of top positions in resorts and hotels across the United States. He is well known for his excellent leadership and commercial skills. Greg has always wanted to create a dream destination for travelers. In addition, he hopes to do so with his new enterprise by creating a world-class resort with exceptional customer service. The resort with its high-end opulent amenities will be every tourist’s ideal destination. Heaven’s Resort will be a dream resort in Santa Cruz, California which is just 10 minutes from Mitchell’s Cove Beach. Tourists visiting Santa Cruz will be our primary consumers. We will provide them with a dream lodging and unmatched service. Within five years of opening we want to be the best resort in Santa Cruz.

Mission: To offer genuine and lavish hospitality. Our notion of hospitality is making a difference in the lives of individuals we come into contact with every day. We do so in an environment that values all people and ideas equally. We execute it quickly and effectively, resulting in exceptional results.

Vision: Heaven’s Resort’s vision is to become a prestigious and worldwide recognized resort brand. We create lifelong relationships with our guests by providing exceptional service and fulfilling their ultimate vacation dreams. We are concerned about and respect the environment.

Industry Overview:

The resort industry remains a thriving sector driven by the increasing demand for unique and immersive guest experiences within natural settings. This field continues to experience significant growth due to the pursuit of eco-friendly and nature-immersive getaways. Challenges include harmonizing luxurious comforts with environmental preservation while meeting evolving guest expectations. Opportunities arise in creating innovative eco-friendly services, immersive guest experiences, and environmental conservation efforts. Heaven’s Resort positions itself at the forefront of this industry, poised to address challenges and leverage growth opportunities by providing a distinct, nature-centric, and guest-immersive experience.

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Financial Overview:

resort business financial overview

Business Description

Business Name: 

Founder: Jacob Harris

Management Team:

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Legal Structure: LLC

Location: 

Goals: 

  • To increase its revenue in order to remain profitable and sustainable
  • To provide a high-quality experience to its guests
  • To build a positive brand image through various means, such as by offering top-notch customer service and promoting its unique offerings
  • To minimize their environmental impact and support local communities through various initiatives.

Products: 

[Mention your services in bullet points]

Financial Overview

Fund Usage Plan

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Key Metrics:

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Business Model Canvas

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SWOT

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Organizational Overview

Founder

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My name is Jacob Harris, and I work in the hospitality and tourism industry as an entrepreneur. For as long as I can remember, I’ve been utterly drawn by the appeal of stunning vistas, excellent lodgings, and outstanding hospitality. I decided to start the adventure of developing my own resort because I wanted to be able to provide guests experiences that they would remember for the rest of their lives.

I have a profound admiration for the splendor of nature, and I have always had a strong desire to work in the hospitality industry. With these two interests in mind, I painstakingly planned the layout of a resort that provides guests with an ideal combination of ease, relaxation, and excitement. Our visitors will find that every aspect of their stay here, from the building’s design to the services and facilities offered, has been meticulously selected to create a haven of tranquility and luxury for them. My objective is to provide a sanctuary in which people may get away from the stresses of regular life, rekindle their connections with the natural world, and make memories that will last a lifetime.

As the owner of a resort business, I have made it my personal mission to provide visitors with service that is second to none and to go above and beyond their expectations. I have brought together a group of devoted experts who are committed to realizing my goal of establishing an atmosphere that is kind and inviting. We make it a point to go above and beyond in order to give every visitor the individualized attention they deserve, to create experiences that they will never forget, and to guarantee that they will go feeling refreshed and content.

Organogram

Resort Organogram 1

Industry Analysis

The global resort industry, a key segment of the broader hospitality sector, has been steadily recovering post-pandemic, with a projected market size of around $1.5 trillion by 2025. This growth is driven by the increasing popularity of leisure travel and the demand for all-inclusive, high-end vacation experiences. In regions like the Caribbean and Southeast Asia, known for their picturesque landscapes and favorable climates, resorts are experiencing significant growth in occupancy rates and revenue per available room (RevPAR).

Resorts are increasingly focusing on offering unique and personalized experiences to differentiate themselves in a competitive market. This includes themed resorts, wellness retreats, and eco-friendly resorts that align with emerging consumer trends. The wellness tourism sector, in particular, has seen a surge, with a growing number of resorts incorporating health-focused amenities and programs. Additionally, eco-resorts are gaining traction, appealing to environmentally conscious travelers through sustainable practices and nature-centric experiences.

Technology integration and sustainable practices are becoming essential components of the modern resort business model. Many resorts are adopting advanced technologies for streamlined operations and enhanced guest experiences, like mobile check-ins, virtual concierge services, and personalized room controls. Sustainability is also a key focus, with resorts investing in renewable energy, waste reduction, and locally sourced food to minimize their environmental footprint. These trends indicate a shift towards more responsible and technologically advanced operations, promising a robust future for the resort industry.

Marketing Plan

Acupuncture Clinic business plan promotional budget

Content Marketing: Create a blog on your website on what you has to offer to prospective customers.

Discounts: Provide multiple rewards or incentives to frequent customers, you’ll be more likely to attract them. Create a member referral scheme, for example, where members get a discount if they successfully recommend someone.

Social Media: Engage and promote on Twitter, publish news on Facebook, and utilize Instagram to promote curated photos of your resort.

SEO (Search Engine Optimization) Local SEO makes it easier for local consumers to find out what you have to offer and creates trust with potential members seeking for what your resort has to offer.

Email Marketing: send automated in-product and website communications to reach out to consumers at the right time. Remember that if your client or target views your email to be really important, they are more likely to forward it or share it with others, so be sure to include social media share.

Financials

Earnings

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Liquidity

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