Last updated on November 6th, 2023
We’re about to break into a rich market in a fast-expanding economy. The current trend of more entrepreneurs starting businesses and more rivalry among existing businesses gives a chance for Sedibeng Breweries to get into the market. Our items will be strategically placed. They will be of exceptionally high quality to assure client pleasure, and they will be backed up by outstanding customer service. Our major objective will be to create and enhance our trading license, which will be granted by the communities in which we operate. We’re going to enter a lucrative market in a rapidly growing economy. Sedibeng Breweries has an opportunity to enter the market due to the present trend of more entrepreneurs beginning firms and increasing competition among existing enterprises. Our staff will be put in strategic locations. They will be of extraordinary quality to ensure client satisfaction, and they will be accompanied by excellent customer service. The development and enhancement of our trade license, which will be given by the communities in which we operate, will be our primary goal. These communities will continue to benefit from both the value provided by Sedibeng Breweries and its corporate citizenship as the company prospers and flourishes.
The first objective is to manufacture three primary product lines, with a concentration on X, Y, and Z beers (which come in different flavors: B, P, C, and S). These beverages will be available in a variety of sizes, ranging from 250 mL ginger beer to 500 mL regular beer. These items will be widely delivered to far-flung yet very feasible places where the market appreciates conveniently accessible, high-quality brews. These communities will continue to benefit from Sedibeng Breweries’ value creation and corporate responsibility as the firm grows and prospers.
The initial goal is to create three main product lines, focusing on X, Y, and Z beers (which come in different flavors: B, P, C, and S). These drinks will come in a range of volumes, ranging from 250 mL ginger beer to 500 mL regular beer. These products will be extensively distributed to far-flung but extremely practical regions where the market values readily accessible, high-quality brew.
Sedibeng must be adaptable and responsive in order to thrive, delighting consumers by delivering what they want, when they want it, and ahead of the competition. We seek to guarantee that every policy, method, system, and process, from product design to products shipping, has the goal of boosting the company’s flexibility and reactivity. If the company is to reach its maximum potential, contact across all functional areas is required, notably between marketing and manufacturing. Manufacturing may be used as a strategic weapon. In order to succeed, Sedibeng must be versatile and responsive, satisfying customers by offering what they want, when they want it, and ahead of the competition. From product creation through product distribution, we aim to ensure that every policy, technique, system, and process is designed to improve the company’s flexibility and response. Contact across all functional areas, particularly between marketing and production, is necessary if the organization is to attain its full potential. Manufacturing has the potential to become a strategic weapon.
Our marketing strategy will primarily focus on ensuring that consumers understand what needs the product(s) can meet and making the appropriate product and information accessible to the appropriate target customer. As a result, we plan to undertake a market penetration strategy to guarantee that we are well-known and recognized in our business. We will make certain that the pricing of our items takes into account people’s budgets, and that these individuals value the product(s) and are aware of its existence, including where to get it. This pricing, however, will take into account the costs of manufacturing and delivery in order to keep us profitable and running. Our marketing approach will largely concentrate on ensuring that customers are aware of the requirements that the product(s) may address, as well as making the relevant product and information accessible to the suitable target customer. As a consequence, we want to pursue a market penetration strategy in order to ensure that we are well-known and acknowledged within our industry. We will ensure that the pricing of our products reflects people’s budgets and that these people appreciate the product(s) and are aware of its availability, including where to get it. These prices, on the other hand, will take into consideration production and distribution expenses in order to keep us viable and functional. Every image, promotion, and publication in the marketing campaign will communicate a feeling of quality and pleasure. Advertising, events, personal selling, public relations, and direct marketing will all be part of our promotional approach. Long-term Internet marketing will be carried out, with information supplied in the marketing portion of the following strategy. The marketing campaign’s images, promotions, and publications will all convey a feeling of excellence and contentment. Our promotional strategy will include advertising, events, personal selling, public relations, and direct marketing. Long-term Internet marketing will be implemented, with details provided in the marketing section of the next plan.
Our company strategy will be based on the necessity to supply high-quality brew to our numerous target clients, therefore meeting all of their requirements. This will be accomplished through implementing high-quality control standards and technical advancements, as well as the hiring of a competent manufacturing and sales staff, and the creation of high-quality marketing materials tailored to different types of clients. This marketing content should be done properly to represent our desired image and reputation. We will promote ourselves as a high-quality manufacturer dedicated to delivering satisfaction, fun, dependability, and a positive image. Our business approach will be focused on the need to provide high-quality brew to our diverse target market, thereby addressing all of their needs. This will be done through applying high-quality control standards and technological advancements, as well as recruiting qualified production and sales personnel and creating high-quality marketing materials customized to diverse sorts of clientele. This marketing material must be completed correctly in order to reflect our intended image and reputation. We will position ourselves as a high-quality manufacturer committed to providing customer pleasure, enjoyment, reliability, and a great image. We want to have a strong relationship with all of the essential parties.
With time, we want to build a web presence that will boost awareness of our goods among the numerous consumer sectors we will be targeting. In order to reach the right prospective clients, having a web presence is a logical goal. Clients considering acquiring our goods are typically triggered by well-designed pamphlets, company biographies, and business cards. As a result, our product sales will almost certainly grow.
Our goals will be guided by the following guiding principles:
All of the relevant parties must have a solid connection with us.
We want to build a web presence over time that will increase awareness of our goods across the many customer segments we will be targeting. Having a web presence is a natural objective for reaching the correct prospective customers. Well-designed booklets, company bios, and business cards are often used to entice customers to purchase our items. Our product sales will very probably increase as a consequence.
The following guiding concepts will help us achieve our objectives:
- Creating a pleasant work environment where everyone is respected and treated with dignity.
- All firm activities should adhere to high-quality, high-excellence standards.
- Consistently create ecstatically happy customers.
- Contribute to the well-being of our communities and the environment.
To establish and assess cross-functional working communication on a regular basis in order to ensure that all departments collaborate to accomplish the company’s objectives.
Instilling a culture of continuous improvement in order to meet and surpass client expectations for satisfaction and efficiency.
Dedicated to encouraging economic development and progress.
PLAN OF MARKETING
Today, we are seeing unprecedented expansion in the natural economy. This has resulted from, among other things, the loosening of foreign currency rules and macroeconomic policies aimed at luring foreign investment to the nation. Our economy has averaged a growth rate of 7% since 1990, which is exceptionally high by worldwide standards. This is partly due to the government’s fiscal and monetary policies oriented at preserving prosperity while ensuring social fairness. The natural economy is now experiencing extraordinary growth. This is due to a number of factors, including the easing of foreign currency laws and macroeconomic policies aimed at attracting foreign investment to the country. Since 1990, our economy has grown at an annual pace of 7%, which is extremely impressive by global standards. This is owing to the government’s fiscal and monetary policies, which are aimed at sustaining prosperity while guaranteeing social justice.
The government’s recent push and focus on diversifying the industrial base away from the mining sector gives an opportunity for Sedibeng Breweries to contribute significantly to this aim. As a consequence, contemporary manufacturing processes will be used, and expertise will be transferred. We noticed there was a need for a company that focuses on providing inexpensive thirst-quenching brew suited to meet the demands of clients after doing a complete and extensive market study. Sedibeng Breweries has a chance to contribute considerably to the government’s current effort and focus on diversifying the industrial base away from the mining industry. As a result, modern manufacturing procedures will be employed, and knowledge will be passed on. After doing a thorough market analysis, we determined that there was a need for a firm that focused on producing low-cost thirst-quenching brew that meets the needs of customers. Despite the fact that there are other breweries on the market, some of which have been in business for a long time, we believe there is a market need for one (like ours) that focuses primarily on low to medium-class people. We wish to produce things of great quality, which is something that cannot be stressed in the global marketplace, considering the current drive toward globalization. The marketing mix has been carefully and purposefully chosen to put the products on the market brought together Despite the fact that there are presently breweries on the market, some of which have been in operation for a long time, we feel there is a market demand for one (ourselves in this case) that concentrates specifically on low to middle-income persons. We plan to produce incredibly high-quality items, which is something that cannot be overstated in the worldwide arena, given the present push toward globalization. To place the items in the market, the marketing mix has been carefully and deliberately put together.
Recognizing that we would be competing in a monopolistic market, we want to guarantee that our marketing strategies take into account the significance of the match between our goods capabilities and advantages and the target market in order to build a strong, long-term competitive position. As a consequence, we plan to develop a specialist marketing approach that focuses on certain target areas, especially given XX Breweries’ market domination. Our entire goal market share will be 6% of the local market at first. This percentage will vary depending on the items, with ginger beer having a higher percentage than standard beer owing to its novelty. Recognizing that we would be operating in a monopolistic market, we want to ensure that our marketing strategies consider the necessity of matching the capabilities and advantages of our product to the target market in order to establish a strong, long-term competitive position. As a consequence, given XX Breweries’ market dominance, we want to use a customized marketing strategy that focuses on certain target regions. At the start, our overall goal market share will be 6% of the local market. Due to its novelty, ginger beer will have a greater percentage than conventional beer.
We understand that joining such a market is not easy, especially when it is monopolistic. As a result, we plan to undertake an aggressive marketing approach backed up by other company activities. Our choice to join the brewing sector was inspired by the aforesaid forecast. We recognize that entering such a market, particularly when it is monopolistic, is difficult. As a consequence, we want to implement an aggressive marketing strategy that will be supported by other firm activities. The aforementioned prognosis influenced our decision to join the brewing industry.
PLAN OF PRODUCTION
In addition to producing safe, high-quality goods, our production system will aim for service excellence. This will be accomplished by using current manufacturing processes and cutting-edge assembling technologies. As a consequence, the firm will be able to achieve cheap manufacturing costs. We also want to make sure that the suppliers we work with are devoted and dependable so that we don’t disappoint the end-user in terms of product quality or delivery time. Our manufacturing system will strive for service excellence in addition to creating safe, high-quality goods. This will be done via the use of cutting-edge assembly technologies and modern production methods. As a result, the company will be able to lower its production expenses. We also want to make sure that the vendors we deal with are devoted and trustworthy so that we don’t disappoint our customers with the poor product quality or late delivery.
We seek to decrease waste and redundancy in our breweries in order to boost production by simplifying administrative activities and fostering and establishing a company culture that emphasizes cooperation above individual output. By completing the aforementioned tasks, we will be able to maximize our production based on our available resources. We intend to reduce waste and duplication in our breweries to improve production by streamlining administrative procedures and fostering a business culture that values collaboration above individual output. We will be able to optimize our productivity depending on our available resources if we complete the aforementioned activities.
The great bulk of the company’s raw materials is now sourced from vendors in South Africa. We plan to work with local suppliers since we are dedicated to fair trade conditions and the development of local businesses. As a result, raw resources such as x and y may be obtained directly from local communal and commercial farmers, eliminating the need for middlemen and thereby lowering prices for the end customer. Higher margins, quicker payments, and decreased payment default risks are among the key benefits of doing so. We seek to keep input and manufacturing costs low by leveraging economies of scale. This might be accomplished by (discussion removed for confidentiality). South African raw resources currently account for the vast majority of the company’s raw materials. However, we prefer to deal with local suppliers since we are committed to fair trade and the growth of small companies. As a consequence, raw resources like x and y may be purchased directly from local communal and commercial farmers, obviating the need for middlemen and therefore cutting ultimate consumer prices. The key advantages of doing so are higher margins, quicker payments, and a lower risk of a payment default. By using economies of scale, we want to keep input and production costs low. This may be done with the help of (discussion removed for confidentiality).
As a result, we plan to build strong ties with all of our suppliers, resulting in long-term mutually beneficial business partnerships. This will be accomplished by collaborating closely with suppliers to ensure that supplies are not disrupted. As a consequence, we strive to strengthen our connections with all of our suppliers, resulting in long-term mutually beneficial business partnerships. To assure on-time delivery, this will be achieved by working closely with suppliers.
Recognizing that purchasing raw materials is an essential aspect of our business, we want it done by a responsible person who will be there during unloading to examine the shipment’s amount and quality. During the actual unloading, the receiving bay employees will do a bulk inspection on at least X% of the consignment. Raw materials that do not meet quality standards will be permitted only with the consent of the managing director, who will undertake further inspection.
Sedibeng Breweries strives to make the most of what it has. We understand that the production of the primary product lines will generate a considerable number of by-products. We will, however, utilize by-products wherever possible to prevent harming the environment and society. This will guarantee that we are making the most of all of our resources.
STRATEGY FOR ORGANIZATION
Table of Contents
Sole proprietorships, partnerships (generator limited), and cooperatives are examples of organizations of various sizes and kinds (consumer, producers, marketing, or financing).
Officers and Managers of Key Personnel
• Planning – This step comprises devising a thorough strategy for reaching a certain goal. These phases include more marketing, goods, and salespeople. A strategy is made up of these steps. Once the plan is in place, the manager may utilize it to accomplish the goal of growing company sales.
•Organizing – Once a strategy has been developed, a manager must organize her team and materials in line with the strategy. Assigning duties and delegating authority are two important parts of the organization.
•Staffing – After establishing his department’s requirements, a manager may choose to hire more employees by recruiting, selecting, training, and developing them. A manager at a large firm typically interacts with the company’s human resources department to accomplish this goal.
•Leading – A manager must do more than organizing, coordinate, and staff her team to achieve a goal. She needs to take the initiative as well. Leadership entails motivating, communicating, leading, and inspiring people. It requires management to train, advise, and resolve conflicts with employees.
•Controlling – A manager’s work isn’t complete until the rest of the puzzle is in place. To keep his area’s plans on track, he must compare outcomes to objectives on a regular basis and take any necessary corrective actions.
Plan your finances
We plan to largely use cash flow and equity to finance growth. We recognize that this will necessitate us expanding more slowly than we would want.
The most important factor in our circumstance, particularly for bulk order customers, is collection days. We can’t push our customers too much on collection days since they are quite sensitive and would normally evaluate us on our own terms. As a consequence, they usually have some financial power. As a consequence, we’ll need to set up a long-term receivables financing strategy that includes a well-coordinated accounting department. As a consequence, we want to ensure that our investors are on board with our growth plan, management style, and vision.
In this context, compatibility entails
- a fundamental respect for giving value to our customers as well as maintaining a healthy and happy work environment.
- Respect for realistic estimates, as well as conservative cash flow and financial management.
- The most important factor is cash flow, which is followed by growth and profitability.
- Willingness to stay with the company and give constructive input on strategy and execution.
The financial plan is dependent on a number of significant assumptions, the bulk of which are stated in the table below as annual assumptions. The monthly assumptions are listed in the appendix. Collection days have always been essential to us, but they’re not something we can easily manage. Interest rates, tax rates, and the labor burden are all conservatively estimated.
The following are some of the most essential underlying assumptions:
- We expect a healthy economy with no severe downturns.
- Of course, we presume that no unexpected changes in economic policy would render our items outdated quickly.