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Introduction(A History of Business Plan)

The origins of business plans as we know them now may be traced back to long-term planning thought (Fayol 1988), Many corporations followed after World War II, such as Ford Motor Company, which used a long-term planning strategy (Ewing, 1956). Drucker published the first paper on long-range planning using an entrepreneurial perspective, in which he attempted to define long-range planning as a well-organized process for making business choices. (Drucker,1959) With (Halford,1968), Drucker’s approach for company planning received more global currency, and (Webster & Ellis, 1976).

Timmons, 1980, McKenna & Oritt 1981, CrumbleyApostolou& Wiggins 1983, Fry & Stoner 1985, Rich &Gumpert 1985, Shuman Shaw &Sussman 1985, West, 1988, Hisrich& Peters 1989, and Ames 1989 are only a few of the prominent works produced in the 1980s based on the same sort of notion. However, these publications and articles tended to concentrate on start-ups and small businesses. As a result, these points included day-to-day operational tasks such as demand forecasting, as well as analytical and strategic planning equipment (Robinson, 1979). In 1984, Moot Corp launched one of the first business planning contests in the world, with the goal of attracting new businesses (Moot Corp, 2005). The Moot model was adopted in 1989, and tournaments were held at a number of prestigious colleges, including Harvard and others.

There is no shortage of literature counseling entrepreneurs on the training of commercial business strategies, it has been discovered (MacMillan&Narasiha, 1987). These writings are mostly divided into two categories. For starters, there are books devoted only to business ideas (West 1988 & Ames 1989, Burns 1990 & Cohen 1992& Burns 1997& Covello 1998& Barrow, Barrow & Brown, 1998 & Blackwell 1998 & Abrams, 2003). Second, entrepreneurial instructional books are a rich source of information. (Poon 1996, Stevenson et al. 1999, Timmons 1999, Lambing & Kuehl 2000; Wickham 2001; Kuratko & Hodgetts 2001; Wickham 2001; Kuratko & Hodgetts 2001).

Almost every business institution and post-secondary school now offer entrepreneurship courses (Katz, 2003). The use of case material, simulations, and more than a few “hands-on” processes are all common features of course content, and one of the most well-known curriculum forms is teaching and monitoring the drafting of a business design in category (Gorman, Hanlon & King, 1997; Vesper & McMullan, 1988). After an American model, Germany’s inaugural competition, ‘BPW Nordbayern,’ started in 1996. A comparison with Tierauf& Voigt (2000) revealed that there were 14 business graph contests in Germany at the time, with more competitions predicted.

Key Concept Definitions

These requirements are clearly stated and explored early in the book since they are so important in this research.

Plans for a business

Business plans are widely used as a tool for starting a new business and managing an existing one. The financial rationale of developing commercial company strategies might be questioned since business plans are lengthy. According to institutional perspectives, enterprise diagrams are a device that can be related to other research investigating administration tools, such as those dealing with Total Quality Management (Westphal, Gulati&Shortell, 1997), New Public Management (Erlingsdottir, 1999), and inexperienced management (Lounsbury, 2001).

While the key criteria that should be included in a business design vary from book to book, there is agreement on the substance of a business design on a more basic level. In a content material review of the small business planning literature, Bracker and Pearson (1986) identify eight recurrent themes. Objective setting, environmental analysis, SWOT analysis, method design, economic predictions, purposeful budgeting, working performance measurements, and corrective procedures are the eight well-known themes.


A business venture is an opportunity for a large corporation to expand its operations. Many organizations may invest in one or more organizations or businesses in the hopes that the operation will generate a profit for all sponsors. This learning about the business task opportunity is analyzed to discover whether the business can continue to operate and what offers the business the advantage to acquire the task opportunity. The majority of business initiatives are founded entirely on market demand or a shortage of supply in the market.

 Business Plan in Ventures

A business graph is a file that highlights a company’s operational and financial goals, as well as the detailed plans and budgets that show how the goals should be approached. The significance of planning to performance is a central claim in entrepreneurship and strategic management literature (Lumpkin, Shraeder& Hills, 1998). Normative advice regarding the merits of business plans abounds in the entrepreneurship field without a doubt. The link between plans and overall performance is expected rather than experimentally verified to be environment friendly, according to overviews of the research literature on planning and overall performance (Schwenk and Shrader, 1993; Castrogiovanni, 1996; Ford, Mathews, Baucus, 2003). According to simple estimations, there are ten million businesses globally that are developing business plans.

 Definitions of Entrepreneurship

Entrepreneurship, according to Onuoha (2007), “is the practice of forming new businesses or renewing existing businesses, primarily new companies, in response to perceived possibilities.” Entrepreneurs, on the other hand, are “those who take advantage of the economic opportunity via technological and institutional innovation,” according to Schumpeter (1965). “Entrepreneurship is about taking risks,” said Frank H. Knight (1921) and Peter Drucker (1970).

An entrepreneur is also described by Bolton and Thompson (2000) as “a person who regularly develops and innovates to construct something of determined worth around identified possibilities.” An entrepreneur, on the other hand, is defined by Hisrich (1990) as “someone who shows initiative and original thinking is capable of putting in order social and financial systems to twist goods and circumstances to practical account and is willing to accept risk and failure.”

However, it is also argued that entrepreneurship knowledge is expanded to global markets in order to investigate the examples and uniqueness that provide confidence in entrepreneurial activity in a variety of states and countries. It is reasonable to assume that entrepreneurs reflect the core principles of their country’s culture and that national culture has a direct influence on entrepreneurship (Thomas & Mueller, 2000).

Pizza Hut Inc.’s Business Plan

Industry Overview

Every year, six out of every ten customers visit Pizza Hut. Pizza fast food franchises are one of the fastest expanding industries in the United Kingdom and Ireland, with pizza gaining popularity as a favorite lunch among customers. Consumption patterns in Malaysia are similar to those in the United States, the United Kingdom, and many other international regions. According to a recent BBC World poll, 45 percent of people in the UK feel that the taste of fast food is highly appealing. Experts with little time, students, single-person homes, and households with high or medium-income make up the Pizza Hut market.

Summary of Findings

In 1977, Pepsi Co, Inc. bought Pizza Hut, Inc. and gave it to Pepsi Co, Inc.’s smaller company, Tricon Global Restaurants (later renamed Yum! Brands). Yum! Brands has been named one of the world’s fifty most advanced businesses by Forbes, a distinction that extends to all of its brands. Pizza Hut, Inc.’s goal is to become a forward-thinking company that allows consumers to enjoy Pizza Hut, Inc.’s products while also allowing for an expanding client base.

Statement of Mission 

  • The mission statement of Pizza Hut Inc. serves as the driving force behind the decisions made by customers. 
  • “We take great pride in providing the perfect pizza and providing friendly and welcoming service on time, every time,” the agency’s mission statement reads. “I’ll be back!” every consumer exclaims.

Structure of the Company

  • Pizza Hut Inc. is, as previously said, a Yum! brand. Pizza Hut Inc., a company owned by Pepsi Co, Inc., employs key individuals such as:
  • Greg Creed is a musician from the United States. Yum! Brands Inc.’s CEO. Yum! Brands’ three core brands, Pizza Hut Inc., Taco Bell Inc., and KFC Inc., are Creed’s primary focus.
  • Gibbs, David. – Pizza Hut Inc.’s Chief Executive Officer The company’s main tasks include leading the company to increase sales and ensuring that the company functions properly.
  • Joe Kim is a writer who lives in the United Pizza Hut Inc.’s Chief Operating Officer Main responsibilities include ensuring that the business functions well on a daily basis and adjusting aspects within stores to increase sales.
  • Ramirez Mena, Enrique – Pizza Hut Inc.’s Chief Financial Officer The creation and balancing of the company’s budget, as well as ensuring the company’s profitability, are among the main tasks.

Prospective Customers

The target markets and consumers are described in this section.

  • Asians

People are arriving from far-flung places as a result of globalization. One of our main objectives is to provide those goods to Asians. Asian people like spicy cuisine and a large percentage of the population is vegetarian or eats Halal. Globalization has brought people from all around the world. By providing Halal and vegetarian pizza, you will be able to increase your market share.

  • Students

Students are Pizza Hut’s target market since they spend a lot of time with their friends at universities, colleges, and universities, and they often go out.

  • Families with two working adults

Households with two working parents spend less time at home in the end.

They don’t have as much time at home to cook supper. Furthermore, these people have higher earnings, enabling them to dine out more often.

  • House for a single person

Households with a single character are also on the rise. As a result, Pizza Hut has identified these individuals as a target market. In addition, they dine out more often.

  • Professionals with a mid-to-high income

Due to a lack of time and a high discretionary income, this group of people chooses to dine at Pizza Hut rather than eat outdoors since they have less time and a higher disposable income.


Domino’s Pizza

Domino’s Pizza, Inc. is a fast-food pizza delivery company with a global presence. Domino’s is the most popular pizza chain in the United Kingdom and Ireland. In 1985, the first Domino’s store opened. Pizza Hut’s main rival is Domino’s pizza. Domino’s is known for its low pizza prices.


McDonald’s is the world’s biggest fast-food business, with almost 47 million daily consumers. Burgers, cheeseburgers, hen products, French fries, breakfast dishes, soft beverages, milkshakes, and desserts are among McDonald’s most popular items. Salads, wraps, and fruit have all just been available.


KFC, or Kentucky Fried Chicken, is a fast-food restaurant brand headquartered in Louisville, Kentucky.

Yum Brands owns KFC. While the fried rooster is its main attraction, it is giving Pizza Hut a run for its money. KFC also offers roasted chicken items, sides, and desserts.

Takeaways and Quick Service Restaurants

The quick meals sector employs hundreds of local fast-food restaurants. These neighboring takeout provide pizzas, fried chicken, and salads that are tailored to the preferences of local customers and available at affordable pricing. Pizza Hut’s rivals are these establishments.

Among the biggest Fast Food businesses, McDonald’s has the largest team. It has a large firm cost as well as revenue, and Domino’s Pizza Inc is the lowest-earning team of them all, but they all have the same goal of providing quality pizza to consumers at a reasonable cost. To be competitive in the global marketplace, a company must develop innovative techniques and cost-cutting measures to stay ahead of the competition.

Marketing and Sales Planning

Mixtures of Marketing

The primary purpose of every firm is to increase profits and earnings.


Uncompromising pressure in delivering those customers the best in terms of product quality, service, cleanliness, and value is one of the driving forces for Pizza Hut fulfillment over the globe.

Pizza Hut pizzas are produced with fresh dough cooked daily and topped with 100% pure imported Mozzarella cheese. Pizza may be a delicious addition to a well-rounded dinner. Combine pickles, mushrooms, combined peppers, and black olives are among the ingredients on our pizza (customers can add any other reachable topping of their choice). Pizza Hut has built a strong business reputation for providing high-quality goods and services.


When determining the retail price of its goods, Pizza Hut profitably uses higher and lower valuing or pricing techniques. This price approach of extremes will enable the company to serve more market groups. Pizza Hut employs a price skimming strategy by setting high beginning pricing for its products as a signal to consumers that its products are the finest and the service is outstanding.


Currently, direct distribution channels are being used. The marketplaces are massive and distributed around the globe. As a result, Pizza Hut’s direct distribution has a large number of customers. However, just a little quantity was bought by each.

Pizza Hut’s initial mode of distribution is via home delivery. Pizza Hut provides pizza for those who would rather stay at home and enjoy pizza. Aside from that, online ordering and distribution methods are used. Clients are treated to exceptional seating facilities. Customers may go to the local Pizza Hut and sit and dine there.


The goal of merchandising is to make a product more responsive, which will increase demand and drastically alter client behavior in the short term. The tactics for a promotion that may be employed are listed below.

  • Television advertisement
  • To gain our consumers, we put up billboards in the key districts.
  • Distribution of leaflets at colleges and institutions
  • Leaflets are distributed door to door.
  • Promotions in-store and banner advertisements
  • Advertisement on the field of play for football or any other sport
  • E-mails
  • Publicity on the World Wide Web


Pizza Hut provides a fantastic and enjoyable working environment for its workers. Additionally, the people are easy to work with and adapt to changes. As a result, planning educational sessions for personnel will help them develop their talents in accordance with the venture.


Pizza Hut will no longer make concessions in terms of quality and selection in its locations. The method will be up to date for any new projects as well. They have enough space for new products to be offered on a charge basis in venturing. We will bring the greatest meals, as well as environmentally responsible options, on time. As a result, regardless of the issue, methods will persist.

  1. Sources of Revenue

Concerns about money

Pizza Hut has the financial strength to launch a new product into the market. The commercial pricing range will be 5% of the estimated selling price. The cooperation is expected to increase sales by 6%; this prediction is based on previous Pizza Hut merchandise sales. There will be no additional plant and tool expenditures since the present plant and equipment may be utilized to produce the venture.

  1. Forecasted Sales

It is critical for the nation that our income prediction is based entirely on data acquired during feasibility studies, market surveys, and certain assumptions that are readily available on the ground. The sales forecasts we’ve come up with for the first three years of operations are listed below.

  • RM150, 000 during the first year (assumption)
  • RM450, 000 during the second year (assumption)
  • RM800,000 for the third year (assumption)

This forecast is based on what is now available in the company, with the premise that there will be no major economic downturn or the introduction of a competitor in the same place. Please keep in mind that the above forecast might be lower or higher at the same time.

  1. Investing in a Business (budget)

This is where we will spend the majority of our start-up funds.

  • The total cost of registering a company
  • Accounting services as well as legal fees for getting licenses and permissions (software, machines and other software)
  • Expenses for marketing and advertising for the grand opening, as well as flyer printing
  • The cost of employing a business consultant
  • General liability, workers’ compensation, and property casualty insurance are also available. Rent payment for a year’s worth of rent
  • The cost of constructing a typical bakery
  • Stationery, phone, and utility deposits are among the other start-up costs.
  • The first three months’ operational costs (salaries of employees, payments of bills et al)



  • a powerful brand name

Pizza Hut’s most valuable asset is its brand awareness. Pizza hut has a strong brand name and is a market leader since it offers a large variety of pizzas. Pizza hut’s strong image will make it simple to introduce new pizzas to the market.

  • Customers that are loyal to you

Customer loyalty is the lifeblood of Pizza Hut. The devoted customer will also help Pizza Hut introduce new pizzas to the market.

  • Good financial standing

Pizza Hut has a huge worldwide turnover, and its strong economic function will help with the economics of new pizzas.

  • Pizza is their specialty.

Pizza Hut is a pizza expert, and clients will associate our new pickle pizza with this skill.

Yum! has a subsidiary. Brands, inc

Yum is the biggest restaurant corporation in the world, and Pizza Hut is a subsidiary of Yum.

  • Restaurants with full service

Pizza Hut provides a full-service restaurant as well as shipping services, which several of Pizza Hut’s competitors no longer do. Pizza Hut can appeal to additional sectors such as homes because of its restaurant facilities, which other pizza shops cannot.


  • Expensive

Pizza Hut’s pizzas are exorbitantly priced. In comparison to the competition, this is Pizza Hut’s worst flaw in the market.

  • Increased overhead expenses

Due to the restaurant options and supplementary services that other rivals no longer have to cope with, Pizza Hut has greater overhead expenses.

  • There are fewer outlets:

Pizza Hut has the smallest number of locations, and customers have difficulty finding it. In comparison to other fast food businesses, the Pizza Hut franchises are not as widespread.

  • Focused more on western tastes:

Pizza Hut focuses on western-style pizzas and ignores other styles. The newcomer will also assist in overcoming that shortcoming.


  • New pizzas in various sizes and flavors

This opportunity is constantly there for Pizza Hut to introduce new flavors and sizes, and to provide them better than the competition. With our new progressive pizzas, we can gain more revenue. Pickle pizza will assist us in making the most of this occasion.

  • Pizza that is halal

Pizza Hut has the possibility to provide Halal pizzas and enter a new phase that will increase the company’s market share.

  • Availability of outlets

Pizza Hut has the potential to grow its company, thus it must establish more locations to boost market share and compete with competitors such as McDonald’s.


  • Completion rate has improved

The competitiveness in the fast-food industry is growing every day, and this increased competition is lowering profit margins and causing a significant decrease in market share.

  • Competitors’ low pricing

For Pizza Hut, the competition’s prices are the most important factor. Customers benefit from reduced costs, while rivals have an aggressive edge over Pizza Hut.

  • Pizzas from the freezer:
  • Domino’s Pizza, Inc. is a pizza delivery company based in New York City.
  • McDonald’s
  • KFC
  • Takeaways and Quick Service Restaurants (QSR)

Environmental Analysis


Regulatory and judicial concerns are examples of political issues that might have an impact on business. Because our target market is Malaysia, there is no collection of political issues there. Increased taxes may have an impact on Pizza Hut in the future, but higher management will help the company overcome this issue.


Unemployment and retrenchment may also have an impact. The unemployment rate is considered to be high, and people’s savings are also considered to be poor. Because Pizza Hut’s pizzas are pricey, this economic downturn will also have an impact on them.


Every country has its own set of social conventions, morals, and religion, all of which may have an impact on Pizza Hut depending on where it is located. People come from many backgrounds, each with their own faith and ideals. Especially the Asian community, which was previously underserved by Pizza Hut.


Because of modern research, there are so many different marketing strategies available, such as the internet, telemarketing text messages to present and potential consumers, and so on.


first-class meals accompanied with first-class service and seating settings. Pizza Hut offers a large selection of pizzas, as well as salads, muffins, and a variety of other items, all under one roof. Customers may also use the restaurant amenities at Pizza Hut. With the use of extensive market research, it has been discovered that Pizza Hut is losing a significant amount of market share by neglecting an unexpectedly growing market of Asian customers. These consumers are underserved by Pizza Hut, but now is the moment to address that need by partnering with other businesses that will assist Pizza Hut to attract Asian customers.

According to the business strategy, Pizza Hut can succeed in franchising since the company has a strong brand image and the financial resources to manage the firm.

According to the research done and the business plan prepared based on the Pizza Hut Inc project opportunity, fast food trends are shifting, and consumers are becoming more agitated.

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