Executive Summary
Ctrone Xpress Transport is a business committed to innovation in logistics and transportation services over the years and has discovered ways to make shipping domestically and internationally for our clients simpler, quicker, and more effective.
Problem Summary: There are several rules to follow while crossing state and international borders. You must abide by several national and international laws. When choosing long-distance movers, this is one of the most crucial qualities you need to look for.
Solution Summary: We are aware of them and have the essential information. We will provide everyday services all around Colorado and the rest of America. All necessary licenses and permissions are now in place for Ctron Xpress Transport to do business throughout the US.
Industry Overview:
During the forecast period, 2019–2030, the market for box trucks is expected to expand at a CAGR of 4.3%. The worldwide box truck market will grow due to the need for single bridge and double bridge box trucks in various sectors, including commercial, military, and industrial. Furthermore, factors like increased government efforts for sustainable modes of transportation and increasing investments by major companies in emerging nations are anticipated to improve this market’s development prospects throughout the projected period.
Financial Forecast:
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Business Description
Business Name: Ctrone Xpress Transport
Chief Operating Officer(Owner): Kevin Cetrone
Management Team:
Name | Designation |
Rachelle Casey | Admin and HR Manager |
Liam Van-Moorsel | Operations Manager |
Daniel Vance | Marketing and Sales Executive |
Luisa White | Accountant |
Legal Structure: LLC
Locations: Our trucking business is based in Colorado. All the necessary logistics have been set up to enable us to quickly deliver daily freight services (trucking, moving, and bulk material sales & supplies) on one skid to full truckloads to and from Colorado, Illinois, St. Louis, Missouri, Tennessee, and Chicago and to other states across the USA.
Mission: Create effective administrative and operational procedures that emphasize client pleasure, continuously improving our services to obtain solid and long-lasting linkages.
Vision: To be the best international transportation company in Colorado, the one that is most effective, successful, and esteemed by all of our employees, suppliers, and clients.
Products and Services:
Ctrone Xpress Transport is a business that strives to provide top-notch services to assist in moving our clients’ products and equipment from one location to another. We will ensure that each service we provide meets or exceeds our client’s expectations since we want to compete with the top box truck businesses in the US. We aim to be recognized as a transportation business that cares about its clients.
We offer:
• Transporting furniture and office supplies locally and over considerable distances
• Services related to warehousing and storage
• Services related to packing and packaging
• Advisory & Consulting Services for Process, Distribution, and Logistics
• Retail sales as well as other related services
Financial Overview
Fund Usage
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Key Metrics
2023F | 2024F | 2025F | |
Earnings | |||
Revenue | $8M | $23M | $38M |
Gross Profit | $5M | $14M | $23M |
Gross Margin | 60% | 59% | 59% |
EBIT | $2M | $7M | $12M |
EBIT Margin | 25% | 31% | 32% |
Liquidity | |||
Current Ratio | 5 | 6 | 6 |
Cash Ratio | 4 | 5 | 5 |
Others | |||
Average CAC | $18 | $20 | $22 |
Inventory Turnover | 11 | 11 | 11 |
SWOT ANALYSIS
As a company, we look forward to leveraging our advantages and strengths while simultaneously avoiding dangers and threats. Here is the SWOT analysis that was carried out;
STRENGTH | WEAKNESS |
Our strengths include excellent customer service, cost benefits, client loyalty, and a solid strength among domestic industry participants. The company was able to serve a larger market share because of its flexible and extensive variety of services. | The sector is price sensitive due to the industry’s fierce rivalry and the market’s fragmented character. |
OPPORTUNITY | THREAT |
Online marketplaces, new technologies, new services, and the opening of new markets are opportunities accessible to us as trucking firms in the United States. The business can expand its products internationally. | Mature markets, global politics, fierce rivalry, and rising fuel costs are some threats we’ll probably have to deal with. Any nation’s trade laws modification will affect the company’s operation. |
Objectives
- To develop a market for people who are relocating and need the assistance of a trucking firm to transport their furniture and other possessions to their new home.
- To obtain local business to establish your reputation.
- To advertise to more businesses that need transportation services from their production facilities to distribution hubs and to assist companies that need to move items.
Founder
Chief Operating Officer(Owner)
He came from humble beginnings. He was raised in Colorado and learned the virtue of perseverance at a very early age. When he and his family had to move back to his hometown, but the moving costs were too high, he purchased a box truck for $15K and hired some contractors to assist him with the hard lifting. He still had the box truck after he had settled in Denver, but instead of selling it, he chose to rent it to his neighbors. Ironically, Kevin used that box truck as a starting point for their moving business. Kevin then grew Ctrone Xpress Transport into what it is today by making a few additional box truck purchases (and persuading others to join him). His enthusiasm for the business comes from his commitment to connecting people and ideas. He consults with companies on how to do business in transportation and trucking.
Management Team
Admin and HR Manager
Rachelle Casey is a talented professional. She received her education at Colorado State University in Fort Collins. She was given a chance to work at Ctrone Xpress Transport after eight years of HR management expertise in the field. The company’s daily administrative and human resources functions are led, managed, and carried out by Rachelle. She oversees administrative tasks, gives the office strategic HR advice, and provides supervision and direction for creating and monitoring systems linked to recruiting and retention.
Operations Manager
Liam Van-Moorsel is an experienced and motivated professional. He has a strong sense of interpersonal interaction and is quite charming. He gives you a warm greeting and talks to you with wisdom and charm. Liam is aware of the organization’s procedures and ensures that everyone follows them. He is in charge of managing the warehouse, the movers, dispatch, and customer support.
Marketing and Sales Executive
Daniel Vance is an intelligent and quick-witted successful sales executive who can handle any challenge. His techniques for focused marketing help him increase sales. He’s also in charge of keeping track of sales statistics, keeping track of client interactions and producing performance reports.
Organogram
Operational Overview
The CEO, Mr. Kevin Cetrone, will lead the group and be in charge of all business activities. Mr. Liam Van-Moorsel manages the daily operations. The warehouse management, movers, dispatch, and customer service will fall under his purview. Our HR and Admin Manager, Ms. Casey, will take the lead on the administrative duty and supervise, direct, and keep an eye on the procedures for hiring and retaining staff members. Mr. Vance will be in charge of sales and marketing, monitor the sales, and record customer contacts.
Industry Analysis
Industry Overview
The trucking business has seen a significant change in the last year in terms of how they operate and the types of vehicles that are entering the market. The industry has had ups and downs only in the United States this year, which has affected the entire output and development in this field. Several factors have altered how the business has operated. Numerous factors have changed how work is seen within this sector. Given that 2022 is rapidly approaching, it is necessary to examine some anticipated trends in that year to determine how they will affect the industry.
The facts utilized to support these statements remain the same, even if the forecasts for 2022’s market figures are vulnerable to change owing to market volatility. Understanding the most recent statistical data that supports the trucking sector is crucial for everyone who wants to become knowledgeable about its inner workings. Here are some facts about the trucking business and its changes in the last 12 months that you need to know.
Regarding the trucking industry’s contribution to GDP, the United States now holds the top rank. This industry’s GDP exceeds that of 150 different countries worldwide. Over 5.8% of employment in the United States is associated with the trucking business, making up a significant portion of the country’s labor market. Trucks transported around 10.8 billion tons of cargo across the United States. Trucks transport commodities from one state to the next for nearly 70% of the nation. More than 40% of the employment in the trucking sector is held by persons from underrepresented groups, demonstrating the industry’s remarkable diversity. Most grocery shops would run out of stock in three days if truck drivers stopped delivering their products, showing how reliant grocery retailers are on them.
Market Size
Merchants, farmers, contractors, industrialists, and a host of other individuals that need the transportation of products from one point to another are among the demographic groups that should be considered when developing marketing and sales strategies.
We handle both short-distance (inter-state) and long-distance moving, and our target market is essentially everyone (organizations and individuals alike that have reason to transfer stuff from one area to another one) (inter-state). Anyone with items to move inside or from the United States to Canada may get in touch with us.
Competitive Landscape
Since Ctrone Xpress Transport has a lower overhead than its rivals in the sector, we have honed our strategies for setting competitive prices. We’ll use pricing as a competitive advantage to attract clients; our costs will be reasonable and non-negotiable. We will have several pricing ranges for various customer categories since our firm is accessible to people and organizations. As the company expands, we’ll keep reviewing our price structure to serve multiple customers.
Following are some of the major competitors:
Penske Truck Leasing Co., L.P.
A public firm with its corporate headquarters in Pennsylvania and around 64,000 workers is estimated to be Penske Truck Leasing Co., L.P. The firm is a market leader in at least one industry in the US: truck rental, where they generate an estimated 14.7% of total industry revenue. They are regarded as an All-Star because they outperform their competitors regarding market share, profitability, and revenue growth.
Ryder System, Inc.
Ryder System, Inc has a corporate headquarters in Florida and an estimated 42,800 workers. At least two sectors in the US where the corporation has a significant market share are supply chain management services and truck rental. Its highest market share is in the Supply Chain Management Services industry. They represent over 24.3% of total industry revenue. They are estimated as an All-Star because of their outperformer status in market share, profit, and revenue growth compared to their competitors.
Amerco
Amerco is a publicly traded business with its headquarters in Nevada and an estimated 29,800 workers. The firm is a market leader in at least one industry in the US: truck rental, where they generate an estimated 10.5% of total industry revenue. They are regarded as an All-Star since they outperform their competitors regarding market share, profitability, and revenue growth.
Marketing Plan
Ctrone Xpress Transport will see that we use our advantages and prospects in the U.S. market to earn enough revenue to propel the company into stability. We will take every step necessary to investigate all potential revenue streams in the transportation sector. Here are the potential revenue streams for Ctrone Xpress Transport that we want to explore:
- moving equipment
- All furniture is covered with quilts for protection.
- timely delivery and pickup
- Office and home travel, both regional and international travel
Marketing Budget
Total budget for projected years:
The following graphs indicate budget allocation across projected years:
Marketing Channels
Social Media: We want to take advantage of Facebook and Instagram. To start, we’ll advertise content and deals to get more followers. After reaching a particular number of followers, our sponsored and organic campaigns will combine. Due to growing competition, the CAC for this channel will likewise rise with time.
Google Ads: this will aid in raising awareness, boosting sales, and early content quality testing. Since there won’t be many visitors at first, Google Analytics stats will assist us in drawing traffic and gauging how our target market will respond. In turn, this will enable us to assess the level of our material. Due to growing competition, the CAC for this channel will likewise rise with time.
Google Ads: this will aid in raising awareness, boosting sales, and early content quality testing. Since there won’t be many visitors at first, Google Analytics stats will assist us in drawing traffic and gauging how our target market will respond. In turn, this will enable us to assess the level of our material. Due to growing competition, the CAC for this channel will likewise rise with time.
Email Marketing: Due to the short email list and the lack of initial material on our site, our first budget allocation for this channel will be relatively minimal. Email marketing will be our primary emphasis beginning in the second year. As greater competition has no effect, the CAC for this channel will stay steady over time.
In-person Marketing: Marketing staff will visit companies, event hosts, and other pertinent venues to raise awareness among stakeholders. As we need to build awareness via word of mouth, we will initially set aside a bigger budget for this channel. After first contact with stakeholders, communication may be continued using a more cost-effective method, which will cause the customer acquisition cost (CAC) for this channel to decline continuously.
Event Sponsorship: Either we can get in touch with these event planners, or we can arrange our events. By offering discount coupons and using other promotional strategies, these events will enable us to increase brand recognition and sales.
Content Marketing: Content creation will take the form of blog entries, YouTube videos, Quora responses, social media postings, etc. We will undertake keyword research to write articles based on specific keywords with a large search volume and low keyword difficulty. The CAC for this channel will rise over time due to heightened competition.
Financials
Earnings
Liquidity
Revenue
Cost of Goods Sold
Operating Cost
Cash Flow Statement | 2023F | 2024F | 2025F |
Cash Flow from Operating Activities | |||
EBIT | -$25,471 | $117,410 | $162,139 |
Depreciation | $2,000 | $3,351 | $4,634 |
Payables | |||
Salaries payables | $14,750 | $16,000 | $19,400 |
Total payables | $14,750 | $16,000 | $19,400 |
change in payables | $14,750 | $1,250 | $3,400 |
Receivables | |||
Revenue related receivables | $46,688 | $79,064 | $99,960 |
Total receivables | $46,688 | $79,064 | $99,960 |
change in receivables | -$46,688 | -$32,376 | -$20,896 |
Inventory | |||
COGS inventory | $56,725 | $96,102 | $121,502 |
Total inventory | $56,725 | $96,102 | $121,502 |
change in inventory | -$56,725 | -$39,377 | -$25,399 |
Net cash flow from operating activities | -$112,134 | $50,259 | $123,877 |
Cash Flow from Investing Activities | |||
R&D | $25,000 | $50,680 | $48,083 |
Web Development | $15,000 | $10,136 | $9,617 |
Miscellaneous | $10,000 | $6,757 | $6,411 |
Net cash flow from investing activities | -$50,000 | -$67,573 | -$64,110 |
Cash Flow from Financing Activities | |||
Equity | $500,000 | ||
Net cash flow from financing activities | $500,000 | ||
Net (decrease)/ increase in cash/ cash equivalents | $337,866 | -$17,315 | $59,767 |
Cash and cash equivalents at the beginning of the year | $0 | $337,866 | $320,551 |
Cash & cash equivalents at the end of the year | $337,866 | $320,551 | $380,318 |
Balance Sheet | 2023F | 2024F | 2025F |
Non- Current Assets | |||
R&D | $25,000 | $75,680 | $123,763 |
Web Development | $15,000 | $25,136 | $34,753 |
Miscellaneous | $10,000 | $16,757 | $23,168 |
Total non- current assets | $50,000 | $117,573 | $181,683 |
Accumulated Depreciation | -$2,000 | -$5,351 | -$9,985 |
Net non- current assets | $48,000 | $112,222 | $171,698 |
Current Assets | |||
Inventory | $56,725 | $96,102 | $121,502 |
Cash | $337,866 | $320,551 | $380,318 |
Receivables | $46,688 | $79,064 | $99,960 |
Total current- assets | $441,279 | $495,717 | $601,780 |
Total assets | $489,279 | $607,939 | $773,478 |
Liabilities | |||
Accounts payable | $14,750 | $16,000 | $19,400 |
Total liabilities | $14,750 | $16,000 | $19,400 |
Equities | |||
Equity | $500,000 | $500,000 | $500,000 |
Retained earnings | -$25,471 | $91,939 | $254,078 |
Total equity | $474,529 | $591,939 | $754,078 |
Total liabilities & equities | $489,279 | $607,939 | $773,478 |
Salaries | 2023F | 2024F | 2025F |
Management & Operations | |||
CEO | $24,000 | $24,000 | $24,000 |
COO | $0 | $0 | $21,600 |
Head of HR | $0 | $0 | $0 |
Total | $24,000 | $24,000 | $45,600 |
Marketing & Sales | |||
Marketing Manager | $15,000 | $30,000 | $30,000 |
Regional Representative | $108,000 | $108,000 | $108,000 |
Online Store Manager | $12,000 | $12,000 | $12,000 |
Digital Marketer | $0 | $0 | $19,200 |
Total | $135,000 | $150,000 | $169,200 |
Finance & Accounting | |||
CFO | $0 | $0 | $0 |
Bookkeeping Personnel | $18,000 | $18,000 | $18,000 |
Audit Personnel | $0 | $0 | $0 |
Total | $18,000 | $18,000 | $18,000 |
Total Salaries | $177,000 | $192,000 | $232,800 |
Non- Current Asset Schedule | 2023F | 2024F | 2025F |
R&D | $25,000 | $75,680 | $126,147 |
depreciation | NA | NA | NA |
accumulated Depreciation | NA | NA | NA |
Net book value | $25,000 | $75,680 | $126,147 |
Web Development | $15,000 | $25,136 | $35,229 |
depreciation | NA | NA | NA |
accumulated Depreciation | NA | NA | NA |
Net book value | $15,000 | $25,136 | $35,229 |
Miscellaneous | $10,000 | $16,757 | $23,486 |
depreciation | $2,000 | $3,351 | $4,697 |
accumulated Depreciation | $2,000 | $5,351 | $10,049 |
Net book value | $8,000 | $11,406 | $13,438 |
Total Net book value | $48,000 | $112,222 | $174,814 |
Total Depreciation | $2,000 | $3,351 | $4,697 |
Total Accumulated Depreciation | $2,000 | $5,351 | $10,049 |
Assumptions
Investment Assumptions | 2023F | 2024F | 2025F |
Equity Injection | $500,000 | ||
Total Capital | $500,000 | ||
R&D | $25,000 | $50,680 | $48,083 |
% of initial equity | 5% | ||
% of last year’s ending cash balance | 15% | 15% | |
Web Development | $15,000 | $10,136 | $9,617 |
% of initial equity | 3% | ||
% of last year’s ending cash balance | 3% | 3% | |
Miscellaneous | $10,000 | $6,757 | $6,411 |
% of initial equity | 2% | ||
% of last year’s ending cash balance | 2% | 2% | |
Working capital | $450,000 | $270,293 | $256,441 |
% of initial equity | 90% | ||
% of last year’s ending cash balance | 80% | 80% |
No. of Sales Assumptions | 2023F | 2024F | 2025F |
Total Promotional Budget | $135,000 | $175,690 | $217,975 |
as % of working capital | 30% | 65% | 85% |
In- person Marketing | |||
proportion of total budget | 35% | 25% | 15% |
spending | $47,250 | $43,923 | $32,696 |
CAC | $25 | $10 | $7 |
No. of Sales | 1,890 | 4,392 | 4,671 |
Event Sponsorship | |||
proportion of total budget | 10% | 12% | 13% |
spending | $13,500 | $21,083 | $28,337 |
CAC | $25 | $30 | $35 |
No. of Sales | 540 | 703 | 810 |
Content Marketing | |||
proportion of total budget | 13% | 15% | 20% |
spending | $17,550 | $26,354 | $43,595 |
CAC | $15 | $20 | $25 |
No. of Sales | 1,170 | 1,318 | 1,744 |
Social Media | |||
proportion of total budget | 15% | 15% | 15% |
spending | $20,250 | $26,354 | $32,696 |
CAC | $15 | $15 | $15 |
No. of Sales | 1,350 | 1,757 | 2,180 |
Google Ads | |||
proportion of total budget | 5% | 13% | 15% |
spending | $6,750 | $22,840 | $32,696 |
CAC | $30 | $35 | $40 |
No. of Sales | 225 | 653 | 817 |
Email Marketing | |||
proportion of total budget | 7% | 10% | 12% |
spending | $9,450 | $17,569 | $26,157 |
CAC | $10 | $10 | $10 |
No. of Sales | 945 | 1,757 | 2,616 |
Affiliate Marketing | |||
proportion of total budget | 15% | 10% | 10% |
spending | $20,250 | $17,569 | $21,797 |
CAC | $15 | $20 | $25 |
No. of Sales | 1,350 | 878 | 872 |
Revenue Assumptions | 2023F | 2024F | 2025F |
Light Knee Pad for Women | |||
% of total sales | 100% | 50% | 50% |
No. of sales | 7,470 | 5,729 | 6,855 |
unit price | $75 | $75 | $75 |
Aggressive Knee Pad with Shin Guard for Women | |||
% of total sales | 0% | 25% | 25% |
No. of sales | 0 | 2,864 | 3,427 |
unit price | $65 | $65 | $65 |
Spine Protector for Women | |||
% of total sales | 0% | 25% | 25% |
No. of sales | 0 | 2,864 | 3,427 |
unit price | $80 | $80 | $80 |
COGS Assumptions | 2023F | 2024F | 2025F |
Light Knee Pad for Women | |||
unit cost | $26.3 | $26.3 | $26.3 |
Aggressive Knee Pad with Shin Guard for Women | |||
unit cost | $22.8 | $22.8 | $22.8 |
Spine Protector for Women | |||
unit cost | $28 | $28 | $28 |
Payment processing fees | |||
as % of revenue | 3% | 3% | 3% |
Packaging fess | |||
as % of revenue | 1% | 1% | 1% |
In- bound shipping cost | |||
as % of revenue | 1.5% | 1.5% | 1.5% |
OpEx Assumptions | 2023F | 2024F | 2025F |
Legal & professional expenses | |||
as % of revenue | 1% | 1% | 1% |
Employee travel and relevant expenses | |||
as % of revenue | 3% | 3% | 3% |
Miscellaneous | |||
as % of revenue | 2% | 2% | 2% |
Spillage & wastage | |||
as % of revenue | 2% | 2% | 2% |
Cash Flow Assumptions | 2023F | 2024F | 2025F |
Payables | |||
Salaries payables as % of total salaries | 8% | 8% | 8% |
period in months | 1 | 1 | 1 |
Receivables | |||
as % of revenue | 8% | 8% | 8% |
period in months | 1 | 1 | 1 |
Inventory | |||
as % of revenue | 25% | 25% | 25% |
period in months | 3 | 3 | 3 |