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Written by Elma Steven | Updated on July, 2024

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Find Out- Is Physical therapy Business Profitable?

The profitability of your Physical therapy business depends on 4 important factors: Industry Prospects, Investments, Revenue Sources, Cost and Profitability. We have taken a deep dive to find out potential profitability from the Physical therapy business. 

Physical therapy Industry Prospects

The global physical therapy market size was valued at $25.877 billion in 2023 and is expected to expand at a compound annual growth rate (CAGR) of 5.96% during the forecast period, reaching a projected value of $36.617 billion by 2023 (researchreportsworld). Another source also indicates that the global physical therapy market size was valued at $ 24.708 billion in 2022 and is expected to reach $40.892 billion by 2030, with a projected CAGR of 6.50% during the forecast period of 2023 to 2030 (databridgemarketresearch). The U.S. physical therapy services market was valued at $44.8 billion in 2022 and is expected to reach $45.9 billion in 2023, with a projected compound annual growth rate (CAGR) of 3.56% from 2023 to 2030 (grandviewresearch).


  • Facility Acquisition or Improvement: While the purchase of real estate itself is a significant investment, improvements or renovations to an existing space to accommodate physical therapy services can also represent a substantial capital expenditure. This includes creating treatment rooms, installing accessible features and ensuring compliance with healthcare regulations.
  • Medical and Rehabilitation Equipment: Investment in high-quality, durable medical equipment for patient assessment and treatment. This includes treatment tables, exercise machines (treadmills, stationary bikes, ellipticals), resistance bands, free weights, balance equipment and specialized rehabilitation devices.
  • Diagnostic Equipment: Purchase of diagnostic tools and equipment, such as ultrasound machines, electrotherapy devices and assessment tools necessary for providing comprehensive care.
  • Office Furniture and Equipment: Acquisition of desks, chairs, filing cabinets and waiting room furniture to create a welcoming and functional office environment for patients and staff.
  • Computer Systems and Software: Investment in computer hardware and specialized software for patient record management, scheduling, billing and telehealth services. This may also include the cost of setting up a secure network infrastructure.
  • Signage and Branding: Costs associated with creating and installing signage for your clinic, both interior and exterior, as well as initial branding materials like logos, business cards and brochures.
  • Website Development: Professional development of a website to promote your services, provide information about physical therapy, enable online booking and offer patient resources.
  • Initial Marketing and Advertising: Investment in initial marketing efforts to launch your business. This could include digital marketing, social media campaigns, local print advertising and promotional events to generate awareness and attract patients.
  • Training and Certification: Costs for any additional training and certification required for you or your staff to specialize in certain areas of physical therapy or to use specific equipment.
  • Licenses and Permits: Upfront fees for obtaining the necessary business licenses, healthcare provider certifications and any other permits required to legally operate a physical therapy clinic in Omaha.
  • Insurance Premiums: Initial premiums for comprehensive insurance coverage, including liability insurance, malpractice insurance, property insurance for your clinic and equipment and workers’ compensation insurance.
  • Payment Processing Setup: Investment in payment processing equipment and systems to handle transactions, including credit card processing machines and online payment gateways.

By carefully budgeting for these CapEx items, you can ensure that your physical therapy business in Omaha is well-prepared to offer a high standard of care from the outset. It’s advisable to conduct thorough market research and consult with industry experts or a financial advisor to accurately estimate these costs and develop a comprehensive business plan.


  • Patient Care Services: The primary source of revenue will come from providing physical therapy services to patients. This includes individual therapy sessions, group therapy sessions and specialized rehabilitation programs. Billing can be done directly to patients, through insurance providers, or via government healthcare programs.
  • Specialized Therapy Programs: Developing specialized programs for specific conditions or populations, such as sports rehabilitation, post-surgical recovery, pediatric physical therapy, or geriatric care, can attract a diverse patient base willing to pay premium rates for specialized expertise.
  • Wellness and Prevention Programs: Offering wellness and injury prevention programs, including fitness assessments, ergonomic assessments, workplace injury prevention seminars and general wellness coaching, can provide additional revenue while also helping to reduce the incidence of injuries.
  • Telehealth Services: Implementing telehealth services allows you to offer consultations, follow-up appointments and certain therapy sessions remotely, expanding your reach and providing convenience to patients unable to visit the clinic in person.
  • Equipment and Product Sales: Selling therapeutic equipment, orthopedic supports, exercise tools and wellness products directly to patients can generate additional income. This might include items like resistance bands, foam rollers, or posture-correcting devices.
  • Workshops and Educational Programs: Hosting workshops, seminars, or educational programs on topics related to physical health, injury prevention and rehabilitation can attract participants interested in maintaining their health and well-being. Charging registration fees for these events can contribute to your revenue.
  • Contract Services: Providing contract physical therapy services to hospitals, nursing homes, sports teams, or corporate clients can offer a steady income stream. These contracts can be for on-site services or special programs tailored to the needs of the organization.
  • Rental Space: If your facility has extra space, renting out rooms or equipment to other healthcare providers, fitness instructors, or wellness professionals can generate rental income.
  • Partnerships with Local Businesses: Establishing partnerships with local gyms, sports clubs, or community centers to offer members physical therapy consultations or services can open up referral opportunities and increase patient volume.
  • Membership or Loyalty Programs: Creating membership or loyalty programs that offer patients discounts on services, priority booking, or exclusive access to certain programs can encourage repeat visits and enhance patient loyalty.

By leveraging these diverse revenue sources, your physical therapy business can cater to a broad range of patient needs, maximize income potential and build a robust business model that withstands market fluctuations and competitive pressures. It’s crucial to continuously assess market demand, adjust your service offerings based on patient feedback and stay informed about the latest trends and innovations in physical therapy and healthcare to remain competitive.

Cost of Services Sold

  • Clinical Supplies: Costs for consumable supplies used in patient care, including items such as bandages, tapes, topical medications, disposable gloves and sanitization materials. These costs vary with the number of patients treated.
  • Therapeutic Equipment Wear and Tear: While the initial purchase of therapeutic equipment is a capital expenditure, the maintenance, repair and eventual replacement due to wear and tear are considered variable costs. This includes equipment like ultrasound machines, electrotherapy devices, treadmills and weights.
  • Utilities Tied to Service Delivery: Additional costs for utilities (electricity, water, gas) that increase with the usage of equipment and the occupancy of your clinic space, especially during patient treatment hours.
  • Laundry and Linen Service: Costs associated with cleaning and maintaining linens, such as towels and therapy bed covers, which vary according to the volume of patient appointments.
  • Professional Fees: Fees paid to physical therapists or specialists who are not salaried employees but are paid per session or based on the volume of patients they see. This may include contracted therapists or specialists brought in for specific treatments.
  • Patient-Related Administrative Costs: Variable administrative costs associated with patient care, including printing and supplies for patient records, postage for mailing reports or correspondence and payment processing fees for billing insurance or processing patient payments.
  • Insurance Costs Directly Tied to Services: Certain insurance costs may vary with the level of activity in your clinic, such as malpractice insurance premiums that can fluctuate based on the number of practitioners or treatments provided.
  • Continuing Education and Training: Costs for ongoing education, training and certification required to maintain licensure and expertise in specialized areas of physical therapy, allocated based on the necessity for service provision.
  • Equipment Rental for Specific Treatments: If you rent specialized equipment for particular treatments or patient needs, these rental costs would vary according to the demand for those specific services.

By closely monitoring and managing these variable costs, your physical therapy business can optimize pricing strategies to cover expenses while remaining competitive in the Omaha market. Strategies such as bulk purchasing for clinical supplies, investing in energy-efficient equipment and efficiently scheduling staff and resources can help control these expenses and improve overall profitability.

Operating Expenses

  • Rent or Mortgage Payments: Costs associated with leasing or owning the physical space where your physical therapy clinic operates. This includes any monthly rent, mortgage payments, or property taxes.
  • Utilities: Regular expenses for electricity, water, gas, internet and phone services necessary to maintain an operational clinic environment.
  • Salaries and Wages: Payments to permanent staff, including administrative personnel, physical therapists on salary, marketing staff and any other non-contract employees. This category also includes payroll taxes, health insurance, retirement benefits and other employee-related benefits.
  • Marketing and Advertising: Costs associated with promoting your physical therapy business to attract new patients and retain existing ones. This can include digital marketing, social media advertising, SEO, website maintenance and production of promotional materials.
  • Professional Services: Fees for services provided by accountants, lawyers and consultants who assist with the financial, legal and strategic aspects of running the business. This includes tax planning, compliance advice and business development strategies.
  • Insurance: Premiums for comprehensive business insurance coverage, including general liability insurance, professional liability (malpractice) insurance, property insurance for your clinic and equipment and workers’ compensation insurance.
  • Office Supplies and Equipment: Expenses for office supplies (stationery, printer ink, etc.) and minor office equipment not directly used in patient treatments (computers, printers, fax machines).
  • Software Subscriptions: Ongoing costs for business management software, including electronic medical records (EMR) systems, patient scheduling, billing software and any other software tools that facilitate clinic operations.
  • Continuing Education and Training: Costs related to ongoing professional development and training for business owners and administrative staff, including attendance at seminars, workshops and conferences related to business management, healthcare administration, or marketing.
  • Maintenance and Repairs: Regular maintenance and any necessary repairs of the clinic’s physical infrastructure not directly related to treatment equipment, such as HVAC systems, lighting, plumbing and general building upkeep.
  • Travel and Entertainment: Expenses related to business travel for networking, conferences, or professional development events, as well as any entertainment expenses for hosting business meetings with potential partners or client events.
  • Depreciation: Non-cash expenses that account for the depreciation of tangible assets over their useful life, such as office furniture, computers and any vehicles owned by the business.

Efficient management of these operating expenses is crucial for ensuring the profitability and sustainability of your physical therapy business. Implementing cost-effective strategies, such as optimizing marketing efforts, leveraging technology to streamline administrative tasks and carefully managing staff levels relative to patient demand, can help control these costs and enhance your business’s financial health.

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