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Written by Elma Steven | Updated on July, 2024

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Find Out- Is Poultry Business Profitable?

The profitability of your Poultry business depends on 4 important factors: Industry Prospects, Investments, Revenue Sources, Cost and Profitability. We have taken a deep dive to find out potential profitability from the Poultry business. 

Poultry Industry Prospects


  • Land Acquisition: Costs associated with purchasing land suitable for raising poultry, including areas for housing, grazing, or free-range activities, if applicable.
  • Poultry Housing: Investment in constructing or purchasing chicken coops, barns, or other types of poultry housing that provide adequate shelter, ventilation and protection from predators.
  • Breeding Stock: Initial purchase of poultry, whether chickens (layers for eggs, broilers for meat), ducks, turkeys, or other fowl, depending on your business focus.
  • Feed Silos and Storage: Costs for silos or other storage solutions for feed and grain, ensuring you have a secure and accessible way to store large quantities of feed.
  • Feeding Systems: Investment in automated feeders, waterers and other feeding system equipment to streamline the feeding process and ensure your poultry has constant access to food and water.
  • Egg Handling Equipment: For egg production businesses, costs associated with egg collection, washing, grading and packaging equipment.
  • Processing Equipment: If processing poultry on-site, investment in slaughter, plucking, cleaning and packaging equipment to prepare poultry products for sale.
  • Refrigeration and Freezing Equipment: Necessary for storing processed poultry products before sale to maintain freshness and comply with food safety standards.
  • Manure Management Systems: Systems for collecting, storing and disposing of or utilizing poultry manure, which may include composting equipment or storage solutions.
  • Security and Fencing: Costs for fencing, security cameras and other measures to protect your poultry from theft or predation.
  • Vehicles: Purchase of vehicles specifically for the poultry business, such as feed delivery trucks, product delivery vehicles, or utility vehicles for on-farm use.
  • Technology and Software: Initial investment in technology, including computers and software for record-keeping, inventory management and financial management.
  • Startup Supplies: Including initial feed and bedding materials, as well as any veterinary supplies for the health and well-being of your poultry.
  • Utility Installation: Costs associated with setting up water, electricity and heating in poultry housing and processing areas, if not already available on the purchased land.
  • Licenses, Permits and Certifications: Upfront fees for obtaining necessary business licenses, permits for poultry farming and processing and any certifications required to operate legally and ethically.

By accurately budgeting for these CapEx items, you can ensure that your poultry business in Omaha is fully equipped and ready to operate efficiently from the outset. It’s advisable to conduct thorough market research and consult with industry experts or a financial advisor to accurately estimate these costs and develop a comprehensive business plan.


  • Egg Sales: If your operation includes laying hens, selling fresh eggs can be a consistent source of income. Eggs can be marketed directly to consumers, through local grocery stores, farmers’ markets, or to restaurants and bakeries.
  • Meat Production: Selling poultry meat, whether chicken, turkey, duck, or other fowl, can be a primary revenue source. This includes whole birds as well as processed products like breasts, thighs, wings and ground meat.
  • Specialty Products: Offering specialty poultry products, such as free-range or organic birds, can attract premium prices. Additionally, processed products like sausages, smoked meats, or marinated products can appeal to a broader market.
  • Live Bird Sales: Selling live birds for backyard flocks, other farms, or as breeding stock can generate income, especially if you breed specialty or high-demand varieties.
  • Manure and Compost: Poultry manure can be composted and sold as a high-quality fertilizer for gardens and farms, providing an additional revenue stream and effective waste management.
  • Feathers: While a niche market, feathers can be sold for crafts, fishing lures, or other uses. Specialty breeds with unique feathers may command higher prices.
  • Agritourism: Hosting farm tours, educational workshops, or farm-to-table events can attract visitors and generate additional income. This approach can also bolster direct sales of your products.
  • Online Sales: Developing an e-commerce platform for your poultry products can expand your market beyond Omaha, reaching customers interested in farm-fresh, sustainably raised poultry and eggs.
  • Subscription Services: Offering a subscription service for regular delivery of eggs or meat can ensure steady sales and build customer loyalty.
  • Partnerships with Local Businesses: Establishing partnerships with local restaurants, health food stores and caterers can provide stable outlets for your products. Collaborating on promotional events or special offerings can also boost sales.
  • Feed Production: If you grow your own feed or have access to surplus grains, selling feed or grain mixes to other poultry farmers can be an additional revenue source.
  • Rental of Incubation or Brooding Services: Offering incubation services for other farmers or individuals looking to hatch eggs, as well as brooding services for young chicks, can utilize your facilities and expertise for extra income.

By leveraging these diverse revenue streams, your poultry business in Omaha can cater to a wide range of customer needs, maximize income potential and build a robust business model that withstands market fluctuations and competitive pressures. Continuous market research and customer feedback can help identify new opportunities and areas for expansion.

Cost of Goods Sold

  • Feed Costs: The purchase cost of feed is the most significant variable expense in poultry farming. This includes all types of feed required for different poultry breeds and stages of growth.
  • Chicks or Hatchlings: The cost of purchasing young birds or eggs for hatching, if you’re starting your flock or expanding it. This cost varies with the quantity and breed of the chicks or hatchlings.
  • Veterinary and Medication Costs: Expenses for health care, vaccinations and medications to maintain the flock’s health. These costs can vary depending on the occurrence of diseases or the need for preventive care.
  • Bedding Materials: The cost of bedding materials such as straw, wood shavings, or other substrates used within poultry housing for hygiene and comfort.
  • Utilities Directly Tied to Production: Additional costs for utilities such as water and electricity, which are used in greater quantities directly because of production activities, like heating brooders or lighting barns.
  • Processing Costs: For businesses that process poultry in-house, this includes the costs associated with slaughtering, plucking, cleaning and packaging the poultry for sale.
  • Packaging Materials: The cost of materials used for packaging fresh or processed poultry for sale, including bags, labels, boxes and any branded packaging.
  • Transportation and Distribution: Expenses related to transporting live poultry or finished products to markets, retailers, or directly to consumers. This can include fuel costs, vehicle maintenance and any third-party logistics services.
  • Labor Costs Directly Tied to Production: Wages paid to workers directly involved in the care, breeding, raising and processing of poultry. While fixed salaries may fall under operating expenses, overtime or additional labor hired in peak times contributes to CoGS.
  • Mortality Losses: Financial impact of the loss of birds due to disease, predation, or other factors. This affects the overall cost of goods by reducing the number of sellable products.

Efficient management of these variable costs is crucial for maintaining healthy profit margins in your poultry business. Strategies for managing CoGS effectively include optimizing feed efficiency, maintaining robust flock health to reduce veterinary costs, negotiating favorable prices for chicks and feed and implementing efficient processing and packaging solutions. Monitoring these costs closely allows for timely adjustments in pricing strategies and operational practices to enhance profitability.

Operating Expenses

  • Rent or Mortgage Payments: Costs associated with leasing or owning land and facilities not directly used in production, such as office spaces or retail areas if applicable.
  • Utilities: Monthly expenses for electricity, water, gas, internet and phone services necessary to maintain operational facilities, excluding those directly used for production, which are considered part of the cost of goods sold (CoGS).
  • Salaries and Wages: Payments to administrative staff, sales personnel and any other employees involved in the operation of the business but not directly in the production process. This category also includes payroll taxes, health insurance, retirement benefits and other employee-related benefits.
  • Marketing and Advertising: Costs associated with promoting your poultry business to attract new customers. This can include digital marketing, social media campaigns, website maintenance, SEO, print materials and participation in trade shows or farmers’ markets.
  • Insurance: Premiums for comprehensive business insurance coverage, including general liability insurance, property insurance for non-production assets, product liability insurance and workers’ compensation insurance.
  • Professional Services: Fees for services provided by accountants, lawyers and consultants who assist with the financial, legal and strategic aspects of running the business. This includes tax planning, compliance advice and business development strategies.
  • Office Supplies and Equipment: Expenses for office supplies (stationery, printer ink, etc.) and minor office equipment (computers, printers, phones) necessary for the administration of your business.
  • Software Subscriptions: Ongoing costs for business management software, including accounting software, customer relationship management (CRM) systems and any other software tools that facilitate business operations.
  • Vehicle Expenses: Costs associated with the company’s fleet of non-production vehicles, including lease payments or loan payments, fuel, maintenance and repairs for vehicles used for administrative purposes or egg and meat delivery.
  • Maintenance and Repairs: Regular maintenance and necessary repairs of facilities and equipment not directly used in production, such as office buildings and retail spaces.
  • Training and Development: Costs related to ongoing professional development and training for business owners, managers and administrative staff, including workshops, seminars and courses relevant to business management or the poultry industry.
  • Travel and Entertainment: Expenses related to business travel for networking, attending industry conferences, or visiting suppliers, as well as any entertainment expenses for hosting business meetings with potential clients or partners.
  • Depreciation: Non-cash expenses that account for the depreciation of long-term assets like office furniture, computers and vehicles over their useful life.

Efficient management of these operating expenses is essential for ensuring the profitability and sustainability of your poultry business. Implementing cost-effective strategies, such as leveraging digital marketing, optimizing supply chain management and carefully managing staff levels relative to business needs, can help control these costs and enhance your business’s financial health.

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