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Why the fitness industry?

Why is the fitness market a wise choice when there are hundreds of different franchises to choose from?

The United States is one of the world’s most obese countries. Fitness is a growing industry, thanks to a growing awareness that people should be healthier, and that exercise should be a part of everyone’s weekly routine. Only 9% of the population has ever been a member of a health club, with many citing intimidations, costs, and a lack of time as major reasons.

The government, medical experts, and insurance companies all agree that there is a link between productivity and health. With an ever-expanding body of scientific research, the world is a better place than it has ever been.

The Innovator

Chuck Runyon and Dave Mortensen, the founders of Snap Fitness 24/7, saw an opportunity for innovation in the fitness industry early on. They developed a business model that allows people to work in the fun and fast-growing fitness industry as an independent business owner, based on their more than 30 years of industry and entrepreneurial experience.

The company’s founders recognized that fitness customers wanted convenience and affordability. They were not, however, willing to put up with subpar equipment or unappealing surroundings. As a result of this knowledge, a 24-hour, co-ed fitness franchise was created. Members of Snap Fitness 24/7 clubs can exercise even if the facility is not staffed. Plus,

The use of proprietary access software, security, and surveillance technology is where Snap Fitness 24/7 really stands out from the crowd. Owners can run safe and secure clubs with significantly less staffing thanks to the integration of these systems. A club can be open 24 hours a day, 7 days a week, thanks to the Snap Fitness 24/7 access system. Members can feel safe and secure even when the club is not staffed with this system, which includes remote monitoring of a closed-circuit television system and personal safety devices. Furthermore, the member check-in software is fully integrated with the security systems on-site.

A Unique Business Model

Snap Fitness 24/7 is unique due to the perfect blending of many factors. In an industry that continues to grow year after year, they provide a service and a product that people want and need. One of the many features that allows this concept to thrive is the convenience of its product for both franchise owners and members.

We’re in business for ourselves at Snap Fitness 24/7, not for the benefit of others. We will operate our club as a franchisee using proprietary technology, such as:

  • Integrating billing and payment processing with access and security systems.
  • Tools for member check-in and data management, as well as marketing options.
  • Members can charge purchases to their member account, generating revenue without the need for staff!
  • Anywhere Club Access is an international reciprocity membership program.

Snap Fitness 24/7 offers the convenience people are seeking in a fitness club.

90% of Snap Fitness 24/7 members live or work within 3 miles of their gym. Furthermore, the Anywhere Club Access clearly adds to the convenience we provide our members, which is the most important factor in deciding which club to join.

Snap Fitness 24/7 offers affordable fitness options for everybody.

Snap Fitness 24/7 clubs are immaculately clean and bright, with expertly designed workout areas, in contrast to their low-price tag. Members will find cutting-edge, safe, and user-friendly equipment inside each club.

Their business model is built around providing an outstanding member experience. The owners of Snap Fitness 24/7 clubs are committed to providing a superior member experience. Regardless of a member’s fitness level or ability, they provide a warm and welcoming environment. Members can expect a welcoming environment that motivates them to achieve and maintain their fitness goals.

The Market Leader

Snap Fitness 24/7 has experienced consistent growth since its founding in 2002. They continue to break records and receive industry accolades as the world’s largest and fastest-growing 24-hour co-ed fitness franchise.

How does an eight-year old company catapult to the front of its class?

The basics are important to Snap Fitness 24/7. Passionate entrepreneurs may benefit from their established company strategy. Then they provide unwavering franchisee support throughout the development and operation of the club. They also assess the tools and information they offer to their franchisees on a regular basis. When a better concept or solution arises, it may be adopted throughout the whole franchise.

For both prospective franchisees and potential club members, the market for Snap Fitness 24/7 is still growing. They’ve sold over 2,500 areas and have a membership base of over 1,000,000 people, with more on the way! With nearly half of current franchisees owning multiple clubs or franchise territories, those who truly understand the Snap Fitness 24/7 business model and brand will help the franchise grow. They’re also selling franchises in Canada, Australia, New Zealand, India, Mexico, the United Kingdom, Japan, India, and Poland, with more territories in Europe and the Middle East coming soon.

First-class Franchisee Support

Franchise Consultant


  • Every franchisee is given a Franchise Consultant who serves as a mentor from the start of the project through the grand launch and beyond.
  • Owning and running an Snap Fitness 24/7 club is something you should be knowledgeable about.
  • Franchisees may get crucial information through a secure internet communication network.
  • The “Phase Program” online club operations manual, the “Corporate Journal” franchisee blog site, a national network of corporate wellness partners–complete with downloadable marketing materials, a suggested marketing plan with all corresponding materials, and more–are among the most popular features.
  • The Snap Fitness 24/7 franchise system uses smart login technology to keep track of what’s going on (training dates, industry information, software updates, new corporate partnership, club statistics and much, much more)

Phase Program

  • Online operations handbook with a step-by-step formula for franchisee development in a chronological order.
  • A searchable index makes it simple to discover information on almost any subject connected to a club’s construction, marketing, operations, or production.
  • It comes with a design book that you can download and it helps you create a club from the ground up.
  • Our preferred vendor network provides the goods and services we need to keep our facility running smoothly.

o   These goods have been pre-negotiated thanks to the purchasing power of the country.

  • The Snap Fitness 24/7 Dashboard is accessible from anywhere at any time.

Snap Fitness 24/7 Training

  • One week at company headquarters to learn about the many elements of this well-established franchise idea
  • Industry professionals provide dynamic, informative, and inspiring talks.
  • During training week, preferred suppliers were on hand at the Snap Fitness 24/7 franchisee trade exhibit.

One-on-one contact with any member of the corporate staff, other franchisees, and preferred suppliers to get all necessary information and support Education on how to promote the company in any neighborhood, including Snap Fitness 24/7. The Nine-Step Sales Process

Vitals Training

(advanced Sales & Marketing for day-to-day operations)

  • Franchise Consultants and other important Snap Fitness 24/7 corporate staff members conduct regional monthly training sessions for all owners and managers.
  • On a day-to-day club level, Franchise Consultants provide hands-on training on subjects like marketing, selling, networking, and other elements of expanding the company.

It’s a fantastic chance to be motivated, informed, and inspired while meeting and networking with other Snap Fitness 24/7 franchisees.

Annual Conference

  • Snap Fitness 24/7 franchisees are invited to attend the annual conference, which will be hosted in different cities throughout the United States.
  • Keynote speakers include industry leaders and business experts.
  • Seminars covering all elements of the business concept.
  • Roundtables to network with and learn from other franchisees.
  • Strong support from preferred vendor partners who are launching new goods and services in the future years to help the brand improve and expand.


The mission of  {enter entity name here} is to offer a high-quality facility where individuals of all backgrounds may engage in enjoyable and meaningful fitness activities. We’ll concentrate on providing a clean, upmarket atmosphere, as well as ensuring client safety and facility accessibility. Customer happiness, staff enrichment, and investment returns are all evidence of our dedication to high-quality fitness. Only the Snap Fitness 24/7 franchise will allow us to accomplish this goal.


Our goal is to become a renowned leader in fitness facilities in the {enter entity name here} region, with the goal of eventually expanding to numerous sites. Only by giving our consumers what they want can we achieve our goal.

  1. personal instruction by qualified experts, 
  2. a clean and elegant exercise facility, 
  3. a pleasant atmosphere during workouts, 
  4. accessible facilities and equipment
  5. customer service of a high standard


We place a high emphasis on our customers, who are the lifeblood of our company. Our dedication to our customers’ fitness experiences can only be fulfilled by offering honest, quick, and high-quality service, as well as listening to and answering customer questions and getting feedback on their fitness experiences.

Snap Fitness 24/7 FITNESS


The business will be a part of the Snap Fitness 24/7 franchise, which is developing and looking to expand into other areas. Low overhead expenses, such as a small staff, along with strong marketing to medium to high-income professionals, as well as the local novelty of a 24-hour, keyless-entry gym, are critical to success.

Snap Fitness 24/7 is a mid-to-upper-scale fitness center that offers excellent commercial weight and cardiovascular equipment to our adult clients 24 hours a day, 365 days a year. The following pieces of equipment will be available:

Cardiovascular Equipment

  • Treadmills
  • Elliptical Cross-Trainers
  • Climber/Steppers
  • Upright & Recumbent Bikes

Weight Equipment

  • Free Weights
  • Pin Loaded machines
  • Plate Loaded machines
  • Dumbells

Customers will get a complimentary facility orientation as well as personal instruction from a qualified personal trainer for an extra charge. Personal training may include, but is not limited to, programs for weight loss/gain, injury rehabilitation, health and fitness evaluations, and flexibility exercises, and is anticipated to be another income stream for us. Membership sessions for personal training will be customized to the individual’s fitness objectives.


Snap Fitness 24/7 is a truly DIFFERENT concept for the area.  We focus on meeting customer demands that are not met by other fitness facilities.

Below is a chart of how we will meet some of these demands:

    The Fitness Customer

Snap Fitness 24/7 is promoting a clean, professional facility where people may workout at any time of day or year. In the {enter your market here}here region, there are a limited number of 24-hour fitness facilities.

There is anticipated to be a constant flow of revenue since memberships are offered on a contract basis, with members paying monthly. Fitness memberships are anticipated to peak in late winter and early spring, with minor increases in the fall. January (New Year’s resolution crowd), October, and March are the strongest membership sales months in the business (in order).


People join a fitness center for a variety of reasons, the most important of which is convenience. People would spend $10-30 extra per month for convenience, according to studies by the industry organization IHRSA (International Health Racquet and Sports Association). As a result, every fitness center’s location is vital. Our location will be Fitness draws a diverse group of people, with more women than males frequenting Snap Fitness 24/7 facilities. Because the center will be open 24 hours a day, it will need to be located in a well-lit, secure neighborhood retail park, shopping center, or town center. It has to be close to the people it serves. The site is anticipated to have prominent signage from the major highway (s). Furthermore, the site must have sufficient parking for clients who visit for less than one hour on average. Typically, 5-7 parking spots per 1,000 square feet are needed.

D. MARKETING PLAN – based on demographic detail summary

The following are the demographics of our clients: (May change based on location and market)

  • The entire projected age range is 18-65, although the objectives will be 25-55.
  • Men are targeted for late-night exercises, while women are targeted for early morning/daytime activities. Women make up 55% of Snap Fitness 24/7 members on average.
  • Individuals with an annual income of $35,000 or more
  • College graduates or college students are the majority.
  • The primary target population lives within 6 to 8 minutes of the facility.

The present state of the fitness facility industry in This message should be tailored to your specific market. Curves for Women, for example, is expanding rapidly in the area, while smaller “Mum-and-Pop” gyms are thriving. Several gyms have closed in the last two years, while replacement facilities such as entrant competitors here have already taken their place. Because there are no workout facilities open 24 hours a day, the attraction is expected to be huge. Snap Fitness 24/7 may get a footing in the local market via advertisements, promotional events, and recommendations. This plan goes into more depth about the advertising strategy. Our aim is to grow our market share by establishing numerous local gyms in the broader  {enter your market here}  region. Without a “feedback loop,” future marketing and advertising will fail. We plan to keep a tight eye on our marketing and advertising efforts by asking new and returning consumers about their experiences.

Our price approach will be determined by the competitors in our immediate area. Our membership fees will be more than lower-end gyms, but generally cheaper than major fitness chains like LifeTime Fitness, since we are not providing a low-cost product.

Snap Fitness 24/7 will position itself in the fitness market as such

Our pricing will be designed to entice consumers away from high-end gyms while staying competitive with the competitors in the mid-range. We should be able to charge a higher price than our mid-range rivals and attract members from these clubs because of our 24-hour operations, accessible location, and personal touch. Furthermore, the convenience of our local club, as opposed to a large box, destination location club, will appeal to the fitness enthusiast who is weary of battling crowds and salesmen.


Our biggest rival will be There’s also a XX-year-old rival here. Curves for Women was founded about the same time as Curves for Men. Some only open from 7:30 a.m. to 2:30 p.m. and 3:30 p.m. to 8:00 p.m. Monday through Friday. They also only allow women to join and do not operate around the clock. For members of “women’s only” clubs, Snap Fitness 24/7 is seen as a healthy option (like Curves for Women, ). Many ladies join these clubs after having a negative experience at a large box club. They want something more when they’ve had enough of the lower-end, hydraulic equipment at these clubs, but they don’t want to return to the big box club they left. They usually transfer to Snap Fitness 24/7, where we foster a welcoming, non-threatening atmosphere in which individuals of all shapes, sizes, and genders may feel at ease.

The nearest big box fitness club, {enter competitor here} is in {enter location here}. We expect to take members from this club who are tired of battling the crowds, tired of paying for amenities they don’t use and tired of the hard sell tactics.

Competitive pricing information is included in the next section.


Our competition information is as follows: {Enter all competition in your territory}

FeesSnap Fitness 24/7   

Without having a leased space at this time, it is not possible to do an accurate breakeven analysis. {Tailor to your situation} 

However, based upon a typical 3,500 square foot space, along with estimated fees and expenses, we anticipate we will need to enrol {XXX} members in our first fiscal year to break even.  A complete analysis is included in our financial report.


Because we are a new company, our first twelve months of advertising will be crucial to our sales. Our advertising must both reach and be cost-effective in order to reach our target market. The following is the original marketing strategy:

Pre-Opening Advertising Blitz

  • Store and roadway signage
  • Direct mail
  • Advertisements in local paper(s) 
  • Mall or local store handouts
    (with owner permission/fees)
  • Radio advertisements targeting working
    adults (morning rush hour)
  • Advertising with local nutrition stores
    (possible cooperative advertising agreements)
  • Telemarketing
  • Chamber of Commerce events/participation

Customers who are new to our club will be asked how they found out about us. We’ll keep track of these replies to see which kind of ads attracted the most attention. Our future advertising tactics will be shaped by this “feedback loop.” The following are the most probable forms of post-launch marketing:

Post-Opening Advertising

Opening Advertising
  • Referrals (current members will be offered
    incentives for referrals)
  • Newspaper
  • Mall/store Handouts
  • Lead boxes
  • Nutrition store advertising
  • Professional organisations 
  • Telemarketing
  • Direct mail

Snap Fitness 24/7 will be advertised in a clean, upmarket, and professional way to the general public. Our professional brand, as well as one-of-a-kind advertising campaigns, will form our public image. We will also create a local and national member referral program that will offer significant incentives for members to recommend their friends, family, and colleagues.

Our marketing will appeal to a number of purchasing motivations, including pride of appearance, convenience, cost-effectiveness, accessibility, and novelty of the new product.


People are the key to a successful operation and lucrative company, just as they are in any other firm. It is our aim to improve the Snap Fitness 24/7 franchise brand. Enter organization name here> is owned and managed by business-savvy, customer-friendly people who understand what it takes to establish and run a company, recruit and inspire workers, and locate and retain customers. More significantly, the proprietors recognize the value of maintaining a minimal overhead in order to

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