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Written by Elma Steven | Updated on June, 2024


How Do I Write the Handyman Business Plan?

Handyman Business Plan is an outline of your overall Handyman business. The business plan should includes a 5 year financial projection, marketing plan, industry analysis, organizational overview, operational overview and finally an executive summary. Remember to write your executive summary at the end as it is considered as a snapshot of the overall business plan. You need to be careful while writing the plan as you need to consider various factors that can impact the business’s success.

Executive Summary

James Anderson founded HomeGuard Handyman Services in the dynamic metropolis of Miami, Florida to provide full-service home repair and remodeling. With a wealth of business knowledge James and his team are dedicated to provide a diverse range of services, from little home maintenance jobs to large renovation endeavors. Our USP is the wide variety of services we provide the versatility of our skilled staff and our steadfast dedication to tailoring our solutions to the specific needs of each of our customers. What distinguishes us in Miami’s varied housing market is our capacity to adjust to and meet the specific requirements of each project.


Our goal here at HomeGuard Handyman Services is to make house repairs and renovations easier for those living and working in Miami. To guarantee customer happiness and tranquility we work hard to provide services that are simple, dependable and effective. Our operations revolve on establishing long-term partnerships that are built on trust, consistency and providing exceptional service quality.


To become the go-to handyman service in Miami known for our professionalism dependability and dedication to our clients. By adapting to the changing requirements of our dynamic community we want to become Miami’s go-to home repair and renovation company. We want to revolutionize our industry by always going above and above for our customers, making a significant impact on their homes, businesses and setting new standards.

Industry Overview:

Handyman services in the United States are a booming business with a large customer base and plenty of room to expand. With a predicted CAGR (compound annual growth rate) of 0.8% from 2018 to 2023 this market is poised to reach a value of $264.7 billion in 2023. Multitude of variables such as the aging population the rising expense of conventional house upkeep, repairs and the growing desire for homeownership will propel this expansion.

Check out this guide on how to write an executive summary? If you don’t have the time to write on then you can use this custom Executive Summary Writer to save Hrs. of your precious time.

Financial Highlights

Revenue & Earnings

Revenue & Net Profit of Record Studio Business Plan

Cost of Goods Sold & Expenses

Cost & Expenses of Record Studio Business Plan

Break- Even Analysis

Break even Analysis of Record Studio Business Plan

Investments or Fund Usage Plan

fund usage graph of Record Studio business plan

Business Description

Business Name: HomeGuard Handyman Services

Founders: James Anderson

Management Team:

image 39

Legal Structure: LLC

Location: Miami

Goals & Objectives:

✔️Build a Diverse and Loyal Client Base: Aim to attract and retain a wide range of clients, from homeowners to local businesses in Miami within the first year. Focus on offering a variety of services that cater to different maintenance and repair needs.

✔️Enhance Brand Recognition in the Local Market: Develop a strong brand presence in Miami through targeted marketing efforts, partnerships with local suppliers, businesses and active engagement on social media and local community platforms.

✔️Consistently Deliver High-Quality and Reliable Services: Your handyman services should be known for their dependability and high quality. Performing the task correctly, finishing on schedule and providing outstanding customer service are all part of this.

✔️Expand Services Portfolio: Within two years, plan to broaden your range of services. This could include specialized repair services, eco-friendly home solutions or smart home installations catering to evolving customer needs and trends.

✔️Achieve Financial Stability and Growth: Focus on achieving a sustainable financial model with steady revenue growth within the first three years, balancing operational costs with competitive yet profitable pricing.


✔️General Home Repairs: Addressing common household repair needs including fixing leaky faucets, repairing drywall and resolving electrical issues, to maintain homes in top condition.

✔️Carpentry and Woodworking: Offering specialized carpentry services for custom woodwork, repairs and installations, enhancing the aesthetic and functionality of living spaces.

✔️Plumbing Services: Providing reliable plumbing solutions from unclogging drains to installing new fixtures ensuring efficient and problem-free water systems.

✔️Electrical Services: Catering to various electrical needs including wiring, light fixture installations and safety inspections, to ensure homes are safely powered.

✔️Painting and Decorating: Offering professional painting services for interior and exterior spaces along with decorating advice to refresh and revitalize homes.

Business Model Canvas

Check out 100 samples of business model canvas.

business model canvas for Handyman business plan


Check out the 100 SWOT samples which will give you a better idea on SWOT writing process.

SWOT of Handyman business plan

Marketing Plan

Promotional Channels

Social Media Marketing – $15,000 (30%):

✔️Focus on platforms like Facebook, Instagram and LinkedIn to showcase your services before-and-after project images, client testimonials and handyman tips.

✔️Use targeted ads to reach homeowners, property managers and local businesses.

✔️Develop a content strategy with regular posts highlighting your services, DIY home maintenance tips and showcasing your team at work.

Website and SEO – $10,000 (20%):

✔️Revamp your website to make it visually appealing, user-friendly and reflective of your brand’s professionalism.

✔️Regularly update your blog with posts about home maintenance, DIY projects and the benefits of professional handyman services to drive organic traffic.

✔️Optimize your website for search engines with keywords relevant to handyman services and your local area.

Email Marketing – $5,000 (10%):

✔️Create a monthly newsletter with updates on your services, special promotions and useful home maintenance tips.

✔️Use segmentation to send targeted messages to different groups like residential homeowners, real estate agents and commercial property owners.

Local Partnerships – $7,000 (14%):

✔️Partner with local hardware stores, real estate agencies and home improvement events to promote your services.

✔️Offer your services for community projects or local events to increase visibility and build goodwill.

Direct Mail and Local Advertising – $4,000 (8%):

✔️Send out mailers with service information and special offers to local neighborhoods.

✔️Invest in local advertising in community newspapers, radio stations and sponsor local sports teams or events.

Referral Program – $3,000 (6%):

✔️Implement a referral program offering discounts or free services for clients who refer new customers.

Additional Marketing Strategies:

✔️Local SEO: Ensure your Google My Business profile is complete with up-to-date information, photos and customer reviews to enhance local search visibility.

✔️Community Engagement: Participate in community fairs, volunteer for local projects and engage with residents to build a strong local presence.

✔️Branding: Develop a strong brand identity with a memorable logo, professional uniforms and branded vehicle wraps to increase visibility.

✔️Customer Reviews and Testimonials: Encourage satisfied customers to leave reviews on platforms like Google, Yelp and social media to build trust and credibility.

Go To Market Strategy

Online Presence and Community Engagement:

✔️Professional Website: Develop a user-friendly website that showcases your handyman services, portfolio of past projects and customer testimonials. Include an easy booking or inquiry system.

✔️Content Marketing: Regularly publish blog posts or articles with DIY tips, home maintenance advice and industry insights to boost your website’s search engine rankings.

✔️Local Directory Listings: Ensure your business is listed in local online directories and handyman service portals to improve local visibility.

✔️Partnerships: Collaborate with local hardware stores, real estate agencies and home improvement events to promote your services and build a community network.

Promotional Activities and Event Engagement:

✔️Launch Event or Open House: Host an event to introduce your services to the community. Invite homeowners, local business owners and real estate professionals to network and learn about your services.

✔️Special Introductory Offers: Provide initial discounts or bundled service packages to attract first-time clients and encourage them to try your services.

Digital Marketing and Customer Relations:

✔️Social Media Campaigns: Utilize platforms like Facebook, Instagram and LinkedIn to showcase your work, share customer success stories and post before-and-after project photos.

✔️Email Marketing: Send out a regular newsletter with updates on your services, special promotions, seasonal home maintenance tips and other relevant content.

✔️Loyalty Program: Develop a program to reward repeat clients with discounts, priority scheduling or other perks.

Brand Awareness and Community Involvement:

✔️Local Media Outreach: Engage with local newspapers and community magazines for features or ad placements. Share stories of unique projects or community service initiatives.

✔️Community Event Participation: Get involved in local community events, fairs or charity projects to increase your brand’s visibility and contribute positively to the community.

✔️Influencer Partnerships: Collaborate with local influencers or well-known community figures for broader reach and validation.

Performance Tracking and Adaptation:

✔️Analytics and Feedback: Regularly monitor the effectiveness of your marketing strategies using tools like Google Analytics and customer feedback surveys.

✔️Strategy Adaptation: Be prepared to adjust your marketing strategies based on performance data and customer preferences, staying flexible to changing market needs and trends.

Organizational Overview

The organizational overview section summarizes the company’s structure and operations. It explains the organizational structure including the hierarchy of reporting relationships, ownership and responsibilities of key management personnel. This also explains how the founder’s past experiences and credentials can help make the business successful.


Screenshot 2023 11 30 173420

James Anderson stands out among home renovation industry heavyweights especially in Miami’s thriving neighborhood. An unwavering commitment to provide first-rate solutions for house repair and upkeep propelled him into the realm of handyman services. With a wealth of experience and knowledge in house maintenance where James has decided to go into business for himself as a handyman. He is well-versed in a variety of trades and has experience in building and house repair so he can take on any problem that arises during home renovation projects. James is able to provide dependable and personalized services to each customer because of his wide range of skills.

James has developed his skills to produce top-notch work as he has worked in the sector for a long time. He is a highly sought-after specialist in Miami’s home improvement industry because to his versatility and competence which covers a wide range of tasks from simple repairs to more intricate renovations. James’ entrepreneurial enthusiasm and dedication to meeting a need in the market for thorough reliable home services were on full display when he opened his handyman company in Miami. He offers more than just his services but his company is a one-stop shop for all of a homeowner’s maintenance requirements no matter how large or little.

Positions and Responsibilities

Chief Executive Officer (CEO) :

As the CEO, you are the driving force behind the business, responsible for overarching strategy, business development and key decision-making. You oversee all operations, set business goals and represent the company in professional engagements.

Operations Manager:

The Operations Manager ensures the smooth day-to-day running of the business. They manage work schedules, oversee project completion and ensure client satisfaction. This role also involves coordinating with the team for various jobs and ensuring timely and efficient service delivery.

Handyman Technicians:

These professionals are the backbone of your service offering, skilled in various trades such as plumbing, electrical work, carpentry and general maintenance. They are responsible for executing the hands-on work, ensuring quality and adherence to safety standards.

Customer Service Representative:

This role involves managing client interactions, handling inquiries and bookings and providing general administrative support. They are the first point of contact for clients, playing a crucial role in customer experience and service facilitation.

Marketing and Promotions Coordinator:

Responsible for developing and implementing marketing strategies to promote the business. Duties include managing social media presence, creating promotional materials and conducting market research to identify new opportunities for growth and client engagement.


organogram of Handyman business plan

Operational Overview


General Repair Services:

✔️Offer a broad spectrum of repair services including plumbing, electrical, carpentry and more catering to common household repair needs.

Home Improvement and Renovation:

✔️Provide home improvement services such as bathroom remodeling, kitchen remodeling, painting, flooring installation and other renovation projects.

Emergency Services:

✔️Implement an emergency repair service for urgent needs like burst pipes, electrical faults or lock repairs available outside regular business hours.

Preventive Maintenance Programs:

✔️Develop preventive maintenance plans for homes and businesses including regular checks and upkeep to prevent future problems.

Appliance Installation and Repair:

✔️Offer installation and repair services for a range of home appliances ensuring they are functioning efficiently and safely.

Industry Analysis

Predicted CAGR of 2.5% from 2022 to 2027 (persistencemarketresearch) the worldwide handyman sector is a well-established market. Home repair and maintenance services are in high demand due to demographic shifts including an older population and more people living in two-income families (IBIS World).

Several variables including shifting customer preferences and general economic trends are propelling the worldwide handyman services industry into new phases of expansion and diversification. The demand for handyman services is on the rise in important markets like the US, Europe and some parts of Asia. This is because homeowners in these regions are increasingly choosing professional maintenance and repair services over do-it-yourself methods, the number of home improvement projects is on the rise and the housing stock is getting older (Gitnux).

A growing number of people are looking for handyman services and this trend is being driven by rising urbanization and homeownership rates in developing nations. There will always be a need for maintenance repair and renovation services since, as buildings age both commercial and residential ones need more frequent work.

Many small and medium-sized businesses make up the sector as a whole however some bigger companies are starting to have an impact in certain regions. Flexibility and individual service are highly prized in this business and this fragmentation makes them possible. Particularly nimble in meeting the demands of the local market and tailoring their services to each client’s unique requirements, independent handymen and small enterprises thrive in this environment.

Other key trends and stats:

✔️Handyman services are in high demand due to the increasing number of homeowners and renters seeking assistance with home repairs and maintenance tasks.

✔️The rise of DIY culture has created a niche market for handyman services that complement and support homeowners’ DIY projects.

✔️Technological advancements in tools and equipment have enhanced the efficiency and effectiveness of handyman services.

✔️The handyman industry contributes to the global economy and job creation, employing skilled tradespeople and supporting various businesses in the construction and home improvement sectors (polarismarketresearch).

Industry Problems 

✔️Cost Concerns: One of the primary challenges is managing the costs of services. Customers are often price-sensitive and high costs can deter potential clients especially for extensive repair or renovation projects.

✔️Scheduling and Availability: High-demand handymen particularly those known for quality work may face scheduling conflicts leading to longer wait times for clients. Balancing urgent repair needs with regular projects can be challenging.

✔️Quality of Workmanship: The quality of service varies significantly in the industry. Clients may struggle to find handymen who can deliver the high standards of workmanship they expect especially for complex or specialized tasks (usp-research).

✔️Range of Skills and Expertise: Clients often seek a handyman with a broad range of skills to handle diverse home repair and maintenance tasks. However, not all handymen possess the wide-ranging expertise required for different types of jobs.

✔️Reliability and Professionalism: Maintaining consistent reliability and professionalism is a challenge. Issues like tardiness, poor communication or unprofessional behavior can significantly affect client trust and satisfaction.

Industry Opportunities

✔️Flexible Service Packages: Implement a variety of service packages to cater to different customer needs and budgets. Offer bundled services or membership plans that provide value while encouraging repeat business.

✔️Efficient Scheduling and Job Management: Utilize an online booking system to streamline appointment scheduling. This system can offer various options including emergency services or scheduled maintenance to accommodate different customer needs and optimize your workflow.

✔️Quality Workmanship and Service Diversity: Ensure high standards of workmanship across a broad range of services. Continuously expand your skillset and service offerings to cover a wide array of home repair and improvement needs making your business a one-stop solution.

✔️Targeted Marketing and Community Engagement: Develop a strong local marketing strategy using both online and offline channels. Engage with your community through local events, sponsorships and partnerships with other local businesses to enhance visibility and build a strong customer base.

✔️Customer Relationship Management: Foster strong relationships with customers through excellent service, clear communication and follow-up. Implement a customer feedback system to gather insights and improve service quality.

Target Market Segmentation

Geographic Segmentation

✔️Specific Miami Neighborhoods: Target different neighborhoods, each with its unique property types and maintenance needs. For instance, older homes in Coconut Grove may have different requirements than newer condos in Brickell.

Demographic Segmentation:

✔️Age Groups: Cater services to different age groups, recognizing that younger homeowners might have different needs or preferences compared to older residents.

✔️Income Levels: Offer a range of services from basic repair jobs for budget-conscious clients to more extensive renovation services for higher-income households.

✔️Property Types: Customize services for various property types from single-family homes to apartments and commercial properties.

Psychographic Segmentation:

✔️DIY Enthusiasts: Offer consulting or assistance services for DIY enthusiasts who prefer to be involved in home projects.

✔️Busy Professionals: Provide quick and efficient services for busy professionals who value time and convenience.

Behavioral Segmentation:

✔️Regular Maintenance Clients: Focus on clients interested in regular maintenance contracts to ensure long-term care of their properties.

✔️Emergency Service Seekers: Offer prompt emergency repair services for urgent issues like plumbing leaks or electrical faults.

Technological Segmentation:

✔️Tech-Savvy Clients: Utilize modern technology for efficient booking, billing and communication appealing to a tech-savvy client base.

✔️Traditional Clients: Maintain traditional communication and service methods for clients who prefer a more conventional approach.

Market Size

✔️Total Addressable Market (TAM) for Handyman Business: Your handyman business’s Total Addressable Market is the sum of all the people in a certain area or nation who may be in need of your services. People in need of repair and maintenance services come from many walks of life: homeowners, landlords, property management firms and commercial enterprises. Area demographics property age (older homes may need more upkeep) and ownership and management tendencies are a few of the variables that could affect the total market potential for handyman services which in turn affects the breadth of TAM.

✔️Serviceable Addressable Market (SAM) for Handyman Business: By reducing the Total Addressable Market (TAM) you may identify the subset of the market that your company has a reasonable chance of successfully penetrating. Whether you’re a small repair shop or a full-service provider, the kind of repairs you provide (general or specialist like plumbing or electrical work) and your ability to take on new jobs are all variables that might affect this. If your company provides a variety of repair services to residential homes in a certain metropolitan region, for instance your SAM would be defined in that way.

✔️Serviceable Obtainable Market (SOM) for Handyman Business: The percentage of your SAM that you have a reasonable chance of capturing is called the Serviceable Obtainable Market. This takes into account things like the standing of your company the competitiveness in your service area, the efficacy of your marketing and the price and quality of your services. The SOM is a representation of the real market share that given your existing operational skills and position in the market you may strive to achieve. Sales and growth goals may be more realistically defined with this practical aim in mind which in turn can aid in marketing, service expansion, personnel choices and resource allocation.

Industry Forces

Market Demand and Industry Trends

✔️Growing DIY Culture vs. Professional Need: Balance the rising DIY trend with the consistent need for professional handyman services, especially for complex or specialized tasks.

✔️Home Improvement Market Trends: Stay informed about trends in home renovations, repairs and maintenance as these directly affect demand for handyman services.


✔️Diverse Competitors: Competition ranges from independent local handymen to larger home improvement companies. Differentiating your services through specialization, quality, reliability or customer service is key to standing out.

✔️Local Market Focus: Understand the specific needs and preferences of your local market to tailor your services effectively.

Technological Advances

✔️Digital Tools for Efficiency: Utilize digital tools for scheduling, billing and customer relationship management to enhance operational efficiency.

✔️Online Marketing and Presence: An effective online presence including a website and social media engagement can significantly increase your visibility and attract more customers.

Regulatory Environment

✔️Licensing and Insurance: Ensure compliance with local regulations regarding business licensing, insurance and any specific permits needed for certain types of work.

✔️Building Codes and Safety Standards: Stay up-to-date with building codes and safety standards to ensure all services are compliant and safe.

Economic Factors

✔️Pricing Strategies: Economic conditions can influence how much clients are willing to spend on handyman services. Offering competitive pricing and clear value can help in attracting a wider customer base.

✔️Cost Management: Effectively managing your operational costs including tools, materials and travel is crucial for maintaining profitability.

Financial Statements

The financial model has all the important financial statements including Income Statement, Balance Sheet and Cash Flow Statement. In addition, the financial model includes 3 to 5 years of projections and can be edited using Microsoft Excel or Google Sheets.

Income Statement

income statement of Handyman business plan

Cash Flow Statement

cash flow statement of Handyman business plan

Balance Sheet

balance sheet of Handyman business plan

Revenue Summary

revenue summary of Handyman business plan

Cost of Goods Sold

Cost of Handyman business plan

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