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Attempting to create a tea company from home may be one of the most exciting things you can do, especially if you have a strong interest in the beverage in question.
However, just like with any other company plan, there are dos and don’ts to follow.
If you follow all of the proper procedures, there is a great deal of potential to make a full-time livelihood from your tea company. Unfortunately, if you continue to follow the advice of other experts, you will never be able to reach your destination anytime soon. This is because they are all fixated on wrong things.
Consequently, we will only pay attention to what has the most significant impact on the bottom line.
In light of the above, you should be aware of something before launching your Shopify business.
Learn all you need to know about starting a private label tea business
Cup & Leaf, a tea company, was one of my first customers when I initially started working in the e-commerce market.
One of these issues was the private labeling aspect of the business.
As you can see, tea has been consumed for literally thousands of years now. Since then, tea has grown in popularity, becoming one of the most commonly consumed beverages in the history of humanity. This implies that there have been millions of tea-related enterprises throughout the years. Today, it is effortless to get a supply of tea and begin selling it to customers.
This is a concern, particularly for fledgling tea firms that are just getting started.
The reality of beginning a private label tea company is that it is a callous business to run since you are selling the same items as everyone else in the marketplace.
No need for me to purchase from your new company when I can get the identical product from an established, reputable source.
This does not rule out the possibility of selling private label tea.
It simply means that you must have a strategy for distinction and may need to consider alternatives to private labels for certain aspects of your new tea company.
Profit Margin in the Tea Business: The Math Behind Its Success
Another issue that has arisen in the private label tea industry is the issue of margin.
Based on my previous experience dealing with tea firms, they all have a 50 percent profit margin for the cost of goods sold. With such a tiny margin, it is nearly difficult to employ any sponsored advertising. In addition, margins determine how much profit you will make or lose. In other words, even if you find out how to create sales, you’re not going to earn a lot of money doing it.
So, what are your options?
1/ Organic traffic source that eliminates the need for marketing.
2/ Tea product at a higher price point to enhance profits
Cup & Leaf is a fantastic illustration of #1 in action. This site went from having no visitors to receiving 150,000 monthly visitors in under eight (8) months.
Your Super is a fantastic illustration of #2. Matcha is included in their “Power Matcha” combination, including a variety of other superfoods.
In an ideal world, though, you would be able to have both.
You may continue to sell private label tea after that, if you so want, till the end of time. Simply as a secondary product to offer after people have subscribed to your email list, all that is left to do now is maximize the amount of money you earn per subscriber.
Your tea business’s success will be determined by the fact that it opens up new marketing channels and allows you to be more lucrative from the beginning of your operations. If you want to have a chance to thrive in business truly, you must ensure that the arithmetic is correct BEFORE you begin. This is particularly true in the context of learning how to start a tea company from home.
The Ultimate Business Plan for the Tea Industry (Step-By-Step)
1/ You want to establish an organic following for your tea company at least six months before you publicly launch it. This may be accomplished via TikTok, YouTube, blogging, newsletters, and other methods. However, if you want to blog, you should concentrate on BOFU or bottom of the funnel keywords such as “Green tea versus Oolong tea.” For this reason, you should initially focus on keywords that indicate a desire to purchase so that you may subsequently link to your Shopify shop from your blog articles, resulting in purchases straight from your blog posts. Top-of-funnel traffic is something you can worry about later on. Make sure you’re collecting email addresses using Klaviyo while you’re doing this.
2/ While you’re establishing your following, you’ll want to identify producers that can produce your unique, high-end tea at a reasonable price. The most crucial thing is to ensure that you can earn at least 70% profit margin after deducting the cost of getting the goods from your sales. Pay-per-click advertising, which is a primary engine of development for most e-commerce firms, is what will make your company sustainable with sponsored advertisements.
3. After six months, you will have developed a modest following and determined what product to offer. If you already have a tea company concept, now is the time to advertise it by pre-selling it or, if you already have a product, by selling it outright. This section should take you no more than 2 weeks to complete from beginning to finish. Make sure you send out several “teaser” emails before the launch and that you are aggressive during the launch itself.
4/ If all goes according to plan, you may invest in your product and begin planning for future growth. Continue to build your organic audience, as well as your email list, as much as possible. Additionally, you’ll want to start looking at paid traffic sources such as Facebook advertisements. A good time to start looking at TikTok or Youtube influencers would also be just around the corner. Even Amazon, with all its flaws, is a viable marketing medium. Essentially, your organic following provides you the freedom to experiment with other marketing strategies.
5/ You will have a significant organic audience after 18 months of hard work. Aside from that, you would have tried out a variety of premium channels. Continue to do all of that. Nonetheless, this is an excellent moment to enhance your owned marketing channels, including email marketing and text messaging (SMS). You want at least 30% of your income to originate from email marketing campaigns. This entails emailing your list 2-4 times per week, as well as redesigning all of your flow templates and processes. You want email to be the effective marketing medium for your business.
6/ From then, you concentrate on the only three methods of expanding a firm, increasing the number of new clients and improving the overall worth of the transaction, as well as boosting the number of repeat purchases.
How to Locate Tea Leaf Suppliers Within 24 Hours of Your Request
The process of locating tea leaf suppliers is not complicated, but it does need patience.
It boils down to the following steps:
1/ Go to the Google search engine
2/ Make sure you use the correct keywords.
3/ Contact everyone who is relevant.
This will provide you with a plethora of search alternatives within seconds. It’s as simple as opening a tab for every single choice you see, narrowing down the ones that seem to provide what you’re searching for, and contacting them all at the same time. Preferably, attempt to speak with them on the phone, as this will provide you with the most incredible opportunity to determine whether or not they can give you what you want at a fair price.
Make sure you ask the appropriate questions, such as:
1/ What are your bare-bones requirements?
2/ Can you tell me about your lead times?
3/ What are the charges associated with your services?
These are the most critical questions to have addressed, apart from the fact that they can provide you with the product you want, which is, of course, the most significant element of learning how to start a tea company from your home.