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E-Learning Business Plan

This article can help you write your own e-learning business plan. However, if you are looking for a business plan writer then our experts can help you get a custom business plan. We have a team of 3 specialists (Finance, Marketing, and Management) to handle each business plan project so the combination of thorough market research and financial model can help you find answers to various questions such as How much investment is needed to get $5 million of revenue in 3 years? How much will I have to spend on salaries? Why are my major competitors and their pricing? etc.

Start your own company with an e-learning business plan.

If the COVID-19 outbreak has taught us anything, it’s that we can achieve a lot more from home than we previously thought. This is a business plan for delivering educational services from the comfort of your own home. Because people are still scared to go out, this is the greatest time to launch an e-learning company.

If you want to learn how to make an e-Learning course, you’ve come to the right place. This one is based on an actual start-up, similar to a driving school business plan or a language school business plan. Let’s take a look at the elements of the approach that will help Smart E-learning School succeed.

The Company

Intelligent e-learning The school will be owned and administered by Hazel White. The focus of the school will be on providing technical education through the internet and online learning. Computers, languages, and programming will be the center of the school’s curriculum. Starting an e-learning business is easier than you would think. It’s comparable to a preschool business plan, except it’s completed entirely online.

Management of the E-Learning Industry

Look no further if you’re wondering how to start an e-learning company. White will lead the organization, and she will enlist the help of experts from many fields to help her plan how to construct the most lucrative online training courses imaginable. A mobile application business plan will be necessary to make the organization accessible to everyone.

Customers of the E-Learning Industry

The customers of Smart E-learning School will come from all geometrographic geographic subdivisions in the United States. The company’s major clients will be as follows:

People who want to learn new talents.

People who are looking to learn a new language.

Those interested in learning about photography and filmmaking.

College graduates pursuing certification in areas such as safety and other related fields.

Business Objective

The company’s subjective objective is to become a well-known brand in the elearning industry. Nonetheless, we have defined the following goals:

Enroll 5,000 students in the first six months.

Produce $0.3 million in annual income at the end of the third year.

Expand to the global market at the end of the second year.

Owner of a business

Hazel White will be the owner and CEO of Smart E-learning School. White has worked in the area of education for the last 30 years. She has previously implemented a tutoring business idea effectively. As a result, she’s the best person to implement this e-learning business plan example.

Why is an e-learning company being established?

Since the coronavirus epidemic, many have realized that studying at home saves money and time compared to traveling to school. The increased use of Google Classroom and Zoom services is the best evidence of this. The best time to start an e-learning company is right now.

How will the e-learning company get off the ground?

Step 1: Create a strategy.

The first step in successfully launching your company is to create an e-learning business strategy. The management structure of the company will be established, and the online education e learning example business plan’s execution strategy will be completed. This is not the same as owning and operating a martial arts school.

Step 2: Create a brand.

The next step in the process of starting a business will be to create a brand. Top-ranking educationalists will be used to establish a brand image. Having a brand, like having a martial arts business strategy, is essential.

Step 3: Establish an online and offline presence

After the brand has been created, the next step will be to lease office space and begin working. A comprehensive website will be created to make the firm more accessible to clients.

Step 4: Promote and Market

The next step will be to create a solid marketing strategy to help the business stand out from the competition.


After that, you must deal with the services section of this e-learning business plan template. If you want to start your own e-learning company, you’ll need to figure out what services you’ll offer first.

Intelligent e-learning The school will focus on 20 services, which will be divided into four categories:

1. Basic Freelance Skills Training

This section will teach people the fundamentals of freelancing and how to use it to make money. The following will be included:

I work as a freelance writer.

Content creation, SEO, and data entry are all tasks that must be completed.

Well-known word processors are used.

2. Advanced Freelancing Techniques Training

This section will cover specialized skills that can be applied to both freelance and office work. The following will be included:

Retouching of video.

Fundamentals of programming.

Retouching of photographs

Virtual assistants receive training.

Writing a business strategy is a difficult task.

3. The study of language

We’ll also teach people languages that will increase their chances of landing a better job. Smart E-learning School will offer classes in the following subjects:

Beginner’s Chinese.

Spanish is a language with a medium level of difficulty.

A higher level of English.

French at an intermediate level.

A higher level of Spanish.

4. Advanced Skillsets

The following will be included:




Automobile maintenance.


E-learning Business Marketing Analysis

You must first conduct a marketing study if you want to learn how to start an online e-learning company. This is the section in which we evaluate the project’s financial viability.

As of 2019, there are more than 31,000 elearning businesses in the United States. In 2019, the elearning industry is valued at 144 billion dollars. Since then, it has grown at a 14.4% annual rate, and by 2025, it is expected to be worth more than 370 billion dollars.

If you want to start your own e-learning business pdf, you’ll need to think outside the box. On the other hand, the COVID situation has made things easier. People nowadays prefer to study online rather than in a traditional classroom.

Small and medium businesses are one of the most profitable client segments for any e-learning firm. These companies strive to educate their employees for the least amount of money possible. This is only possible with elearning. This allows employees to receive training while still at work, rather than having to take time off.

Another factor to consider when starting an elearning company is instructor availability. If you want to succeed as a newcomer to the field, you’ll need to hire the best tutors. The best professors and trainers in the area can assist you in expanding your business.

You should also look into how other companies in the same industry operate. The way they educate, assess, and certify their students is one of the most important things to take inspiration from.

Market Developments

As previously stated, the United States has over 31,000 elearning companies. On the other hand, the market hasn’t always been this way. There were only a few distance learning organizations operating in the United States prior to the widespread use of the internet. These companies conducted tests in major cities and taught via remote lectures broadcast on specific television channels.

Since the early 2000s, the industry has been expanding. It grew at a rate of 7% per year in 2002. The number and size of elearning businesses grew steadily, and the rate of growth accelerated over time. New entrants have a chance because the industry is still growing at 14.4 percent.

Segmentation of the Market

The following is a list of Smart E-learning School’s anticipated clients in this e-learning firm:

People who are looking for a way to make money by using their talents

One of the most important customers/students of any elearning system is people looking for a cost-effective way to learn new skills. The majority of Smart E-learning School’s independent customers will be from this group.

People who want to learn a new language

Learning new languages will pique the interest of a large number of students at Smart E-learning School. These individuals will be among the highest paid due to the high cost of language study.

People that are passionate about learning new skills

People can learn about topics they are interested in at elearning institutions. These individuals would be instructed in photography and videography. People, on the other hand, can learn the same skills in order to make money. We don’t pass judgment on anyone at Smart E-learning School.

Small and medium-sized businesses

We will also provide online training options for companies that do not have their own training departments. As a result, this will be the most lucrative market sector in terms of revenue, as customers frequently require training for a large number of people.

Business Objective

To establish Smart E-learning School as a leading provider of distance education services.

To build a stable of long-term corporate clients with whom to sign long-term training contracts.

I want to be earning $26,000 per month by the end of year three.

Maintaining a CSAT score of 90% or higher

Pricing of Products

All courses and training programs will be priced similarly to those offered by competitors. To attract customers at first, pricing will be kept a little lower than competitors.

E-learning Business Marketing Strategy

In order to launch a profitable company, any company e learning marketing plan example must have a solid marketing strategy. Because the elearning industry is so competitive, how well we present our company matters a great deal.

If you’ve read this far and are wondering how to begin an e-learning company proposal, you already understand the importance of a solid marketing strategy. We need to highlight the areas in which we outperform our competitors. Only then will we be able to achieve our goals.

Analysis of Competitors

We’ll employ cutting-edge learning techniques to outperform the competition in terms of training.

To ensure that we provide the best, we will hire the best experts in each field.

In order to gain long-term clients, we will offer new training solutions for small and medium businesses.

Strategy for Selling

We’ll use TV commercials, Google Ads, and banner ads to promote our new brand.

To attract customers and promote the company, we’ll offer discounts for the first six months.

We’ll develop tailored strategies for our business clients.

Personnel strategy

The next step in this e-learning company business plan is to compile a list of employees who will be needed to run the company effectively. One thing to keep in mind is that this business is unique. It will be run by both administrators and instructors.

Employees of the company

Hazel White will be the sole owner of the company.

One Manager Liaison will be required to communicate with the outside world.

There will be a total of four language teachers needed, one for each language offered.

Seven Skills Teachers will be required for all of the disciplines covered.

One IT expert will be hired to ensure that the website runs smoothly.

1 Social Media Manager to oversee the much-needed social media presence of the school.

a single bookkeeper

The technical equipment is maintained by a single technician.

only one receptionist

Plan your finances

This e-learning business case’s final section will tell you how much money you’ll need to get started. This will cover the funds required from the time the company is founded until it begins to break even. Some of the costs that must be considered are as follows:

The rent for the space where the business will be located.

The amount necessary to purchase office supplies.

The amount of money needed to create a school’s website.

Marketing and public relations costs

Money is required to pay the employees before the company can generate revenue.