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Written by Elma Steven | Updated on July, 2024

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Find Out- Is Vacation Rental Property Business Profitable?

The profitability of your Vacation Rental Property business depends on 4 important factors: Industry Prospects, Investments, Revenue Sources, Cost and Profitability. We have taken a deep dive to find out potential profitability from the Vacation Rental Property business. 

Vacation Rental Property Industry Prospects

The global vacation rental property business market size in 2023 is projected to be around $89.757 billion (360researchreports). This is part of a larger trend of substantial growth in the vacation rental industry, with the market size expected to show an annual growth rate of 3.14% from 2024-2028. The market is also anticipated to grow at a compound annual growth rate (CAGR) of 10.80% from 2024 to 2034 (globenewswire). These projections indicate a positive outlook for the vacation rental property business market in the coming years. The market size of the vacation rental property business in the United States in 2023 is projected to be around $18.63 billion. This reflects a consistent growth trajectory in the industry, despite a projected decline in the short-term rental occupancy rate to 56.4% (doorloop). The market is anticipated to experience an annual growth rate of 1.49%, with a projected market volume of $20.57 billion.


  • Property Acquisition: The most significant CapEx is the purchase price of the property or properties you plan to offer as vacation rentals. This includes any initial legal fees associated with the purchase.
  • Renovation and Repairs: Costs associated with renovating the property to make it suitable and appealing for short-term rentals. This can include updating bathrooms and kitchens, painting, flooring, electrical and plumbing updates and any structural repairs needed to ensure the property is in excellent condition.
  • Furnishings and Decor: Investment in high-quality, durable furniture and decor to furnish the property attractively and comfortably. This includes beds, sofas, dining furniture, window treatments, artwork and other decorative items.
  • Appliances and Electronics: Purchase of essential appliances (refrigerator, stove, microwave, washer, dryer) and electronics (TVs, cable/satellite boxes, Wi-Fi routers) for guest use.
  • Kitchenware and Linens: Initial stock of kitchenware (pots, pans, utensils, dishes, glasses) and linens (bed sheets, towels, pillowcases) sufficient to accommodate the maximum number of guests.
  • Safety and Security Features: Costs for installing safety and security features, such as smoke detectors, carbon monoxide detectors, fire extinguishers, first-aid kits and security systems or smart locks.
  • Outdoor and Recreational Amenities: Investment in outdoor furniture, landscaping and any recreational amenities that enhance the property’s appeal, such as a grill, hot tub, bicycles, or kayaks if applicable.
  • Signage and Branding: If creating a brand around your vacation rental properties, costs associated with designing and producing signage, as well as any other branding materials.
  • Property Management System/Software: Initial investment in property management software to manage bookings, payments and communication with guests. This may also include website development costs if you plan to market the properties through your own platform.
  • Professional Photography: Hiring a professional photographer to take high-quality photos of your property for marketing purposes.
  • Licenses and Permits: Upfront fees for obtaining any necessary business licenses, short-term rental permits and insurance premiums specific to vacation rental operations.
  • Initial Marketing and Advertising: Costs for listing your property on vacation rental platforms (e.g., Airbnb, VRBO) and any other initial marketing efforts to promote your property, such as social media advertising or creating promotional materials.

By carefully planning for these CapEx items, you can ensure that your vacation rental property business in Omaha is well-equipped to attract guests and generate revenue from the outset. It’s advisable to conduct thorough market research and consult with industry experts or a financial advisor to accurately estimate these costs and develop a comprehensive business plan.


  • Nightly, Weekly, or Monthly Rentals: The primary source of revenue will come from renting out your property. You can adjust rates based on demand, season and length of stay. Offering discounts for longer stays can attract guests looking for extended accommodations.
  • Event and Seasonal Bookings: Capitalize on local events, holidays and tourist seasons by adjusting your rates accordingly. Omaha may host events, conferences, or festivals that increase demand for short-term rentals.
  • Additional Guest Services: Offering additional services such as cleaning, laundry, or meal preparation for a fee can enhance guest convenience and increase your revenue.
  • Partnering with Local Businesses: Establish partnerships with local businesses to offer your guests special deals or packages. For example, you could negotiate discounts with local restaurants, tour operators, or event venues and either offer these as exclusive perks to your guests or as a concierge service for an additional fee.
  • Selling Experience Packages: Create and sell experience packages that cater to different types of travelers, such as adventure packages, romantic getaways, or family activity bundles. These can include tickets to local attractions, rental equipment for outdoor activities, or gift certificates to local dining spots.
  • Transportation Services: If you have the capability, offering transportation services to and from airports, events, or attractions can be a lucrative add-on. Alternatively, partnering with local transportation providers for referral fees can also generate income.
  • Pet-Friendly Accommodations: Charging an additional fee for guests bringing pets can cater to a market segment that is often willing to pay more for the convenience of traveling with their animals.
  • Early Check-in/Late Check-out Fees: Offering guests the option for early check-in or late check-out for an additional fee can enhance guest satisfaction and generate extra income, especially when you can manage the scheduling without impacting other bookings.
  • Selling Merchandise: Create and sell branded merchandise or locally sourced products. This could include anything from apparel and mugs to local crafts and foods, ideal for guests looking for souvenirs.
  • Photography and Event Hosting: If your property is scenic or spacious, you might rent it out as a venue for events like weddings, photoshoots, or retreats, which can command premium rates.
  • Membership or Loyalty Programs: Implementing a loyalty program for repeat guests can encourage direct bookings and reduce reliance on third-party booking platforms. Offering exclusive discounts or perks to members can foster a loyal customer base.
  • Virtual Services: For guests planning to stay long-term or looking for local insights, offering virtual planning services or online guides for a fee can add value before they even arrive.

By leveraging these diverse revenue streams, your vacation rental business in Omaha can cater to a wide range of guest needs, maximize occupancy rates and enhance profitability. It’s crucial to continuously evaluate the demand for your services, adjust your offerings based on customer feedback and stay informed about local events and tourism trends to remain competitive.

Cost of Services Sold

  • Cleaning and Maintenance: Costs associated with cleaning the property between guest stays and maintaining the property in top condition. This can include deep cleaning fees, minor repairs, landscaping and pool maintenance if applicable.
  • Utilities: Variable costs for electricity, water, gas and internet services that increase with guest usage. Unlike fixed monthly bills, these costs can vary significantly based on occupancy and guest behavior.
  • Supplies and Amenities: Expenses for restocking essential supplies such as toiletries, paper products, kitchen staples (coffee, tea, condiments) and any complimentary items offered to guests (welcome baskets, local guides).
  • Linen Service: If using a linen service for bedding and towels, the cost can vary with the number of turnovers. Alternatively, this could include the costs of laundering linens in-house between guest stays.
  • Guest Support: Costs associated with providing support to guests during their stay, including communication tools, welcome packets and any on-demand services offered.
  • Property Damage: Expenses incurred from repairing damage caused by guests. While security deposits or damage waivers can offset some costs, there may be variable expenses for repairs and replacements not fully covered.
  • Booking and Transaction Fees: Fees paid to online travel agencies (OTAs) and booking platforms (e.g., Airbnb, VRBO) for listing your property and processing reservations. These are typically a percentage of the booking amount.
  • Payment Processing Fees: Costs associated with processing payments through credit cards or online payment systems, usually a percentage of the transaction value.
  • Dynamic Pricing Software: If using dynamic pricing tools to optimize your rental rates, there may be associated subscription fees or commissions based on increased revenue generated through their use.
  • Seasonal Decorations and Updates: Expenses for updating the property’s decor or amenities to suit the season or refresh the property’s appeal, which can encourage repeat bookings and positive reviews.
  • Marketing and Promotion: Direct costs for marketing activities beyond fixed marketing budgets, such as promotions, special offers and targeted advertising campaigns designed to increase bookings during slow periods.

By closely monitoring and managing these variable costs, your vacation rental business can optimize pricing strategies to cover expenses while remaining competitive in the Omaha market. Strategies such as investing in energy-efficient appliances, bulk purchasing for supplies and implementing a robust damage protection policy can help control these expenses and improve overall profitability.

Operating Expenses

  • Office Rent or Lease Payments: If you maintain an office space for administrative purposes, meetings, or customer service, the monthly rent or lease payments are a fixed operating expense.
  • Utilities for Office Space: Regular expenses for electricity, water, gas, internet and telephone services necessary to maintain an operational office environment.
  • Salaries and Wages: Payments to permanent staff, including property managers, marketing personnel, customer service representatives and administrative staff. This category also includes payroll taxes, health insurance, retirement benefits and other employee-related expenses.
  • Marketing and Advertising: Costs associated with promoting your vacation rental properties to attract new guests. This can include online advertising, social media marketing, SEO, website maintenance, listing fees on vacation rental platforms and production of promotional materials.
  • Professional Services: Fees for services provided by accountants, lawyers, consultants and other professionals who assist with the legal, financial and operational aspects of running the business. This includes tax planning, compliance advice and business strategy consultation.
  • Software Subscriptions: Ongoing costs for business management software, including customer relationship management (CRM) systems, booking and scheduling platforms, accounting software and any specialized software for managing vacation rentals.
  • Insurance: Premiums for comprehensive business insurance coverage, including liability insurance, property insurance for non-rental assets (e.g., office equipment, company vehicles) and business interruption insurance.
  • Maintenance of Office Equipment and Vehicles: Regular maintenance and any necessary repairs of office equipment (computers, printers, etc.) and any company vehicles not directly used for property maintenance or guest services.
  • Training and Development: Costs associated with professional development and training for staff, including workshops, seminars and industry conferences that are not directly related to guest services.
  • Bank Fees and Charges: Monthly fees and transaction charges associated with business banking accounts, credit card processing fees and loan interest payments (excluding the principal repayment of loans).
  • Travel and Entertainment: Expenses related to business travel for property inspections, market research, networking events, or conferences, as well as any entertainment expenses for hosting business meetings or courting potential investors or partners.
  • Depreciation and Amortization: Non-cash expenses that account for the depreciation of long-term assets like office furniture and equipment and the amortization of intangible assets such as software or website development costs over their useful life.

Efficient management of these operating expenses is crucial for ensuring the profitability and sustainability of your Vacation Rental Property business. Regular review and careful planning of expenses, seeking cost-effective solutions and strategic investments in marketing and professional services can significantly impact your business’s growth and success.

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